Since the inception of fashion world, the needs and trend of a market is changing with the passage of time. Sometime, it drastically changes the whole wearing pattern of people and sometime it adds/subtracts few changes in current trend. Almost every week you would have some new studies or data analysis from the research people. And this research work helps the trend setters to move their direction accordingly. Despite of growing health awareness, the obesity level in both genders is increasing sharply. As per the UK Health survey research data, the obesity level in young female generation (16-24age) has increased upto 3% (12.9% to 15.9%) within one year 2014-15. As per NHS Health Survey UK, the 26.8% women are encountering the obesity problem. The male percentage is also not far and as per the experts the plus size men’s fashion garments UK market will grow upto 22% till year 2022
Plus Size Clothing Market Growth:
Due to sharply increase in obesity percentage in young population, the industry’s fashion’s icons pay special attention to this segment. The River Island, Marks & Spencer, New Look and Quiz made necessary investments in plus size clothing product line which is sharply growing and still under served. The efforts are not stop up to this level only. Since plus size clothing segment has now good market share and still on growing phase so you can also observe its presence in fashion shows (like plus size fashion models) and social media activities.
There are number of fashion retailers which realized this increasing obesity trend and already well prepared for it. Now the UK fashion market is offering a handsome range for plus size clothing market segment. Due to different body types in same size, the fit is most important thing after the price factor. According to research and consulting firm GlobalData, this segment is usually prefer to shop online. As the research study proved this thing that 45% of female shopper and 36% men’s shopper normally buy online. Moreover, the retailers are also quite happy to sell this product via online. Because, in the recent past the sale of plus size clothing wasn’t justifying it’s in-store space.
Fashion retailer’s Focus:
In past decade, the fashion retailers were only focusing and offering plus size clothing range to women. Whereas, the men’s plus size clothing market was not focused and undeserved during that period. As per the fashion analysts, the plus size UK men’s garments market has a great potential and it would be the strongest performer driver in next five years. So, the retailers are now paying adequately attention in both gender’s product line with improved availability and multiple choices in plus size clothing range and now the shoppers can be catered better than ever before.
Photos: River Island Men’s Big & Tall, Evans Ladies Plus Size Clothing