How Google Jacquard Supports The Smart Levi’s Denim Jacket

How Google Jacquard Support The Smart Levi’s Denim Jacket

The global smart sensors market is expected to grow at CAGR of 11.25 percent for year 2017 – 2021. As per the recent report which covers both present scenario and the industrial growth outlook of the smart sensor market. The main and major driving force of this growth is wearable technology. As we discussed in our earlier article that how wearable technology supports health and fashion industry. Along-with that, its contribution in military and other industrial sectors (mines, wind turbines, and oil-rigs) is also really helpful. Smart sensors are normally incorporated with wearables which directly connected with the cell phones or satellite transmission.  Recently Google and Levi’s collaboration launched a new smart levi’s denim jacket for cyclists and bikers.

Levi’s Denim Jacket with Jacquard by Google:

The Google unveiled its first smart jacket based on Jacquard technology last month. It’s a joint efforts of Google’s Advanced Technology and Products (ATAP) team and the famous clothing brand Levi Strauss. This smart top is developed with the Jacquard technology. And after having a successful launch, the technology people could get an idea that Jacquard platform can be used for such connected devices too. The Levi’s denim jacket is now available online as well as some selected US stores of different cities (Chicago, New York, San Francisco & Santa Monica).

Levi’s Denim Jacket Construction:

As per Paul Dillinger, vice president of global product innovation for Levi Strauss & Co, it’s isn’t just about technology for technology’s sake. As this garment guide the cyclist about ride navigation, along-with that it ease the cyclist to perform other simple tasks without taking off his/her eyes from the road. The rider’s phone is connected with cuff snap tag wirelessly. The said snap tag also notifies the cyclist/biker about calls and massages with light or haptic feedback.

The Levi’s denim jacket’s left cuff is made with conductive yarn which enables user for touch interactivity.  So, the user can do the simple tasks like answering or disconnecting calls, change music and accessing navigation information (by voice) with no hassle.  The digital connectivity is provided by the jacquard snap tag which is attached on the sleeve cuff.  When a cyclist/biker swap on the sleeve, the tag sends the wireless signals to the phone for performing the requested action.

Levi’s Denim Jacket Functionality:

While conceiving the urban cyclist/biker into mind, the Levi’s denim jacket has stretchable shoulder fabric. It has opening in the back for ventilation as well as dropped hem in the back. During finalizing the overall shape of levi’s denim jacket, the function and ease of wearer was on top of consideration.  As per Levi’s CEO Chip Bergh, the both companies plan to integrate more functions into the jacket. And this would involve cuttin g the need to pull your phone out all the time. As he further revealed that they encountered a lot of challenges while developing such innovative product. And even at one point, the jacket’s sleeve caught fire which was later on fixed and rectified.

This is not the end, as Levi’s is continuously striving to attract its clientele with some of its own innovation in the online world. And for that sake, the company has recently launched a chatbot on its site that serves as a virtual stylist.

 

Photos: Levi’s Denim Jacket with Jacquard™ by Google

Sustainability in Wearable Technology and E-Textile

Sustainability in Wearable Technology

The technology is becoming more efficient, accurate as well as even personalized now. The hardware devices are smaller, less noticeable and the data collection is more easy and smooth. The wearable technology companies own the user’s physiological data which is normally collected via mobile applications and devices, with an intention to perform any kind of operations on it. And this operation can be like analyze it, interpret it or even they can sell it without user consent. For instance, the personal fitness activities data is normally use to monitor worker’s health for job worthiness.

There are several technology giants and startups which are extensively working to make the next wearable gadget or application for body data tracking. This design will focus to connect multiple sensors and applications on the body for a more integrated view of the data. This is called a body area network of wearable devices which is connected with internet.

Sustainability in Wearable Technology:

In continuity of the above approach, a very huge wearable technology project is going to launch by Europe now. This project is investing EUR 2.4 million on the teams of creative people and development of latest technologists. And they will offer new ideas to the next generation for sustainability in wearable technology and e-textile. There are seven organizations across the Europe along with “Queen Mary University of London” and “University for the Creative Arts” are the part of this project name “Wear Sustain”. And for this, they have already launched the first of its two competition call-outs last month.

The said program is looking for the applications of the teams of engineers, design, art, technology and business experts. Because they can contribute an innovative and practical sustainable solutions for the wearable technology and e-textile. The fund of EUR 2.40 million will spend on the 48 teams of the experts (EUR 50,000/team) through innovation vouchers. And with the input from advisers and experts across the Europe, they will develop prototypes and take ideas from market. These prototypes will comprise of sustainability in wearable technology and e-textile. And all they will exhibit in a final showcase event late in 2018.

Wearable technology Gains:

The main motive of “Wear Sustain” is to develop such creative and technology oriented practices which support sustainable and ethical innovation methodologies for wearable technology and e-textile. And at the end of this project, they will publish online tutorial along with sustainable strategy guidelines. This information will definitely help the entrepreneurs and other industry’s stakeholder to aware the sustainability in wearable technology. Furthermore, it will also encourage them to use the recommended best practices for the future of society.