If You Love Environment, You’ll Love Transparency

If You Love Environment, You’ll Love Transparency

The sustainable fashion approach introduced in late 1980s and early 1990s by famous companies named Patagonia and ESPRIT. Although the focus of both companies regarding sustainability is different yet the motive was just to save environment. Today, the fashion world is emphasizing on one word which is “transparency”. Each and every big brand is focusing on the same and trying to transform its processes accordingly. As per the recent research, more than 100 big fashion brands which belong to 42 companies are now publishing their supplier’s list. The brand’s commitment towards transparency in last 18 months is really substantial.

Environment Friendly Initiatives:

The revolutionary trend noticed by 40 famous fashion brands in 2016. And out of which, 05 brands publicize their manufacturers list and 02 of them also publicize their fabric, yarn suppliers. Not only this, these 106 brands have already publicized some of their production or processing facilities. Here is a slight overview on the efforts of the giants towards environment sustainability:

Tesco:

The UK’s largest retailer Tesco has already released its complete supplier’s list. Not only this, they are also working really hard to eliminate all the hazardous chemicals from its brand named F&F. They are trying their level best to conform and strictly follow the “Greenpeace” campaign for better environment.

Marks & Spencer:

The UK famous brand and retailer launch a system which enables their products to conform the required sustainability process. And this system will be fully operational till 2019 which permits their clients to identify their sustainable products easily. And till 2025, they have plan to publicize their product sustainability report for their clients and general public.

ASOS:

The British brand ASOS management is focusing on water pollution as well as recycling issue.  As per company’s target, they will reduce carbon, water and waste footprint of ASOS clothing by 2020. For water and recycling issue, they are closely working with their suppliers, organizing ethical programs and establish ethical trade partnerships. Along with that, they are among those signatories (Bestseller, Eileen Fisher and Marks & Spencer) who sign a public pledge which explain a circular strategy for setting sustainability targets for 2020.

Wrangler:

An American fashion brand’s effort towards environment sustainability is tremendous. After saving 03 billion liters water from denim washing, now they will support US farmers through pilot program. As per their announcement in Detroit conference, this program will support the farmers to improve the sustainable growing exercises.

Levi & Strauss:

The Levi’s is making infinite efforts towards sustainability of natural resources. The co.’s recent investment of US$ 350,000 shows the management dedication and commitment towards sustainable apparel industry. They work extensively with their collaborators on different sustainable apparel industry projects. And these projects include, waste-water treatment solution, less water consuming products and expanding the natural indigo dyeing facility.

VF Corporation:

VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, recently released its Animal Derived Materials (ADM) policy. As per the policy, its brands (Lee, The North Face and Timberland) will no longer use fur, angora or exotic leather in their products. As per Letitia Webster, VF’s Vice President of Global Corporate Sustainability, “VF believes that all animals within the global commercial supply chain should be treated with care and respect,” As per co.’s recent partnership with Humane Society International that outlines which animal materials are prohibited. It also set a formal guideline for the procurement and use of approved materials by the company’s brands and global supply chain partners.

Aldi, Lidle & Others:

The recent research study by “Greenpeace” verified the commitment of German chain stores towards hazardous chemical free environment. As per the report, the big chain stores, Aldi, Lidl, Rewe, Penny, Kaufland, and Tchibo are meeting their targets for treating and removing the potentially hazardous chemicals. And as per “Greenpeace”, there is still lot of work yet to be done for this cause.

C&A:

The global famous retailer C&A already step up into transparency campaign. It has already disclosed the detail of its +2000 manufacturing suppliers which are located in more than 40 countries. This information includes factory’s name (tier1 & tier2 production units), addresses, number of workers and main product category. This new report is now online for its customers and general public. This is an enormous step of fashion giant towards transparency and sustainability cause.

Hugo Boss:

As per ZDHC (Zero Discharge of Hazardous Chemicals) announcement, April 26, 2017, seven new entries into its program, including premium fashion brand Hugo Boss.  Hugo Boss and the other new six entries, commit to work collaboratively on the development and implementation of ZDHC tools. And these include: a Manufacturing Restricted Substances List (MRSL)Chemical Guidance Sheets and Wastewater GuidelinesHugo Boss enters ZDHC as signatory brand contributor. So, as per its membership, the company is forecasting a great control on production/supply chain process for betterment of environment.

Bestseller:

The Danish apparel retailer is also the part of sustainable textile community which publicizes their supplier information to general public. As per company, more than 35% of their cotton comes from more sustainable sources.  And they continuously work to integrate regenerated or responsibly sourced fibers in their products. This August, 2017, they are partnering with UNLEASH to bring together 1,000 global talents to solve the world’s most pressing problems. The hiring of 11 talents which represents Bestseller at UNLEASH, will find out more ways that how Bestseller can play role in global issues.

Filippa K:

Swedish apparel brand Filippa K is teaming up new two year project with Mistra Future Fashion. As per the project, they will research, develop and test new designs for 100% circular fashion garments. This project is leading by Professor Rebecca Earley and Dr Kate Goldsworthy of University of the Arts London. The aim of the initiative is to help consumers become more sustainable about fashion.  “We want to be able to enjoy fashion and update our wardrobes in a conscious way,” said Elin Larsson, sustainability director Filippa K.

How Denim Companies Moving towards Sustainability

How Denim Companies Moving towards Sustainability

Fashion is changing in every moment but fortunately, it couldn’t change the denim jeans wearing culture. As it still remains intact till to date and attract its consumers in the same way. Although the denim clothes pattern/looks changes with the passage of time yet the base material and themes are still identical. Keeping in view the consumer’s constant high demand, the fashion guru’s added different contents like Viscose, Modal and Lyocell etc. in the main fabric to give rich and gorgeous look and hand feel of the denim fabric. These types of fabrics are broadly use by the famous brands of the fashion wears all over the world. As these cellulosic fabrics are the main causes of tress cutting which we already discussed in our previous article Fashion Fabrics and Forests Sustainability.

Denim Companies towards Sustainability:

Due to rapid change in fashion and consumer’s liking and disliking, the denim fabric’s contents modified as per the requirements of consumers and fashion drift. But sooner everyone realize this thing that we are playing with our natural environment by cutting millions of trees due to our fashion craze. After realizing this bitter reality, the key fashion denim players play a positive step towards environment revivals. They join hands with the environment companies like Canopy, ZDHC and Greenpeace etc to sustain a world’s environment.

For this purpose, the main five denim brands have took the initiatives to make their denim and other productions more sustainable and environment friendly. The efforts of these companies to make the world better and greener are much appreciable. The below are five environment friendly champs:

LEVI’S (LEVI STRAUSS & CO.)

The Levi’s make endless efforts towards saving the water into their productions through groundbreaking water-saving techniques. They are working extensively toward their garment washing techniques to use less water for their recent and upcoming productions. The company’s new steps towards employees leaves policy is also a positive step towards this journey.

VELOUR BY NOSTALGI:

In early January, this famous Nordic brand received the Nordic ecolabel license after creating jeans that is meeting 99% of the desirable label demands. Their sustainable jeans articles is conforming the environment friendly standards against dangerous chemicals, pollutant, endocrine disruptors or Heavy Metals. Moreover, they establish a healthy working environment for its company’s employees.

WRANGLER:

They are one of those who already followed the environmental friendly steps since 2007. And as per the brand, in December,2017, they claim of saving three billion liters of water for last ten years. It’s a big step towards environment because the people who are in denim industry know this thing that saving water from washing process is really difficult.

PVH CORP

As everyone knows this renowned group which introduced well established brands like Tommy Hilfiger and Calvin Klein. They have already announced and joined the environment friendly organizations to sustain the world from toxin, hazardous chemicals, heavy metals etc.

VF CORP:

VF Corp’s has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices.  Moreover, they declared partnership with the Paradigm for Parity coalition in recent December. And the main purpose of this union is to achieve gender equality throughout the company by the year 2030.

How Fashion Fabrics Distract Forest Sustainability

 

How Fashion Fabrics Distract Forest Sustainability

From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.

From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.

Forest Sustainability:

The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

Canopy & USFIA Partnership:

The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.

So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.