How Google Jacquard Supports The Smart Levi’s Denim Jacket

How Google Jacquard Support The Smart Levi’s Denim Jacket

The global smart sensors market is expected to grow at CAGR of 11.25 percent for year 2017 – 2021. As per the recent report which covers both present scenario and the industrial growth outlook of the smart sensor market. The main and major driving force of this growth is wearable technology. As we discussed in our earlier article that how wearable technology supports health and fashion industry. Along-with that, its contribution in military and other industrial sectors (mines, wind turbines, and oil-rigs) is also really helpful. Smart sensors are normally incorporated with wearables which directly connected with the cell phones or satellite transmission.  Recently Google and Levi’s collaboration launched a new smart levi’s denim jacket for cyclists and bikers.

Levi’s Denim Jacket with Jacquard by Google:

The Google unveiled its first smart jacket based on Jacquard technology last month. It’s a joint efforts of Google’s Advanced Technology and Products (ATAP) team and the famous clothing brand Levi Strauss. This smart top is developed with the Jacquard technology. And after having a successful launch, the technology people could get an idea that Jacquard platform can be used for such connected devices too. The Levi’s denim jacket is now available online as well as some selected US stores of different cities (Chicago, New York, San Francisco & Santa Monica).

Levi’s Denim Jacket Construction:

As per Paul Dillinger, vice president of global product innovation for Levi Strauss & Co, it’s isn’t just about technology for technology’s sake. As this garment guide the cyclist about ride navigation, along-with that it ease the cyclist to perform other simple tasks without taking off his/her eyes from the road. The rider’s phone is connected with cuff snap tag wirelessly. The said snap tag also notifies the cyclist/biker about calls and massages with light or haptic feedback.

The Levi’s denim jacket’s left cuff is made with conductive yarn which enables user for touch interactivity.  So, the user can do the simple tasks like answering or disconnecting calls, change music and accessing navigation information (by voice) with no hassle.  The digital connectivity is provided by the jacquard snap tag which is attached on the sleeve cuff.  When a cyclist/biker swap on the sleeve, the tag sends the wireless signals to the phone for performing the requested action.

Levi’s Denim Jacket Functionality:

While conceiving the urban cyclist/biker into mind, the Levi’s denim jacket has stretchable shoulder fabric. It has opening in the back for ventilation as well as dropped hem in the back. During finalizing the overall shape of levi’s denim jacket, the function and ease of wearer was on top of consideration.  As per Levi’s CEO Chip Bergh, the both companies plan to integrate more functions into the jacket. And this would involve cuttin g the need to pull your phone out all the time. As he further revealed that they encountered a lot of challenges while developing such innovative product. And even at one point, the jacket’s sleeve caught fire which was later on fixed and rectified.

This is not the end, as Levi’s is continuously striving to attract its clientele with some of its own innovation in the online world. And for that sake, the company has recently launched a chatbot on its site that serves as a virtual stylist.

 

Photos: Levi’s Denim Jacket with Jacquard™ by Google

Why Sustainability in Fashion Industry is Essential

Why Sustainability in Fashion Industry is Essential

Sustainability is a big and productive step towards economic reform. The toxic rivers/lakes, cancer-causing pollution levels and mass water shortages became a big challenge for the future world. Sustainability is no more a dream but a practice which pushed 2000 factories to implement corrective action through its Green Supply Chain project. It’s a complete guideline that how does one can use the natural resources without impacting external environment. And for this, the manufacturing facilities are trying various methodologies to maintain equilibrium, by minimizing exploitation of natural resources.

Big companies/brands have the power to influence the beginning of a supply chain. And they can also ensure this thing that both working conditions and materials sourcing reach a high ethical standard. And the positive thing is that they are doing good job for this as The Pulse of the Fashion Industry Report proved this thing that the big players performing good as compare to mid size and smaller companies. Even then, the big names need to do much more because they are one who damaged the environment the most.

Companies Sustainability Initiatives:

A number of clothing companies including M&S, Asos, Levi Strauss, Nike, Kering and H&M have all strive to ensure this thing that the 100% cotton which they will use for the garments should come from sustainable sources by 2025. Similarly,The VF Corporation’s brand named Wrangler has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices. Here we should also mention the productive efforts of renowned jeans brand “Levi Strauss”. As it is pledging USD 350,000 to develop innovations in the apparel supply chain. The less water intensive products, expansion of a normal indigo dyeing facility and developing wastewater treatment solutions more accessible to artisan workshops are also part of this part of this project.

H&M also took some major steps in this area and their new conscious exclusive collection and their conscious choice range. H&M’s conscious exclusive collection is normally launched every April and pushes forward in both sustainability and style. The Collection features pieces made from the pioneering sustainable material BIONIC®, a polyester made from recovered plastic from our shorelines; a productive and healthy step for protecting our oceans from plastic pollution. Moreover, H&M has announced to share their product’s (Conscious Exclusive Ladies collection) manufacturing journey with us. And everyone can read about the materials, the factories where the garments were made and much more at their official website www.hm.com.

Sustainability Gains:

In the future, it will be really interesting to see that how more brands (especially mid size and small companies) will come and join the sustainability as part of their core social, economic and moral responsibility. And this would be the time to see that how it will affect the overall fashion industry. Along with that, the end user also has an obligation to be sustainability aware. Because, the understanding of sustainability in the young experts will make them the game changers. And the hope for the transformation of the industry can be possible in the next decade.