05 Ethical and Eco Friendly Jeans Brands Guideline

05 Ethical and Eco Friendly Jeans Brands Guideline

Most of the denim jeans brands are now emphasizing on eco-friendly product attributes in their offered range. As we all knew this thing that even an ordinary consumer who don’t have any know how about the textile industry, demands for sustainable product. The reason behind this awareness is a voice of “whistle blower” now finally awaked both consumers and manufacturers. Despite of all this, textile industry is still the 3rd most polluting industry of the world. Not only this, it’s the second largest consumer of water. And as per research, a normal single pair of jeans consumes 10,000 litres water in its different making processes. It’s not end, the chemicals which normally used for dying and washing process are also polluted our environment and water. Keeping aside the environment issues, this labor-intensive industry is also facing several health hazards and other human rights issues in many places.

Eco Friendly Jeans Brands Analysis:

Although we appreciate the jeans brands positive efforts towards green environment and other labor issues. Yet we need to specify this thing too that at what level they should drag themselves towards sustainability. In other words, we can say that how much ethical is actually ethical for our society and environment. So, while analyzing a sustainable brand, we would consider all the factors which we described above. And in case of missing or less participation on any category by the brand, wouldn’t be consider as eco-friendly brand. Below we choose some best eco friendly jeans brands whose sustainable practices are contributing a lot for our environment as well as for our society.

Reformation:

A Los Angles based brand, created in 2009 with an aim to refine the denim industry through eco friendly and sustainable practices. And for this, they made revolutionary changes in their sourcing and manufacturing process. In order to firmly follow their strict standards, most of their production is produced in their factory headquarter downtown Los Angles. Not only this, the small bulk part which is producing abroad is also gone through all their strict compliance parameters.

More than 50% of their garment range is made in Tencel, Viscose and recycled material. Along with that the 15% of fabric used in their garments are vintage or from dead stock. The energy resources are met from wind energy in their factory. And all the hourly workers are paid more than minimum wages.

Everlane:

It was founded in year 2010 as an online retailer. During its initial phase, the company gained a huge number of subscribers (around 60,000). They have started their first New York based pop up shop in 2012. And in September 2017, they have launched their first sustainable denim collections. The main distinguish thing of their product from other jeans brands is offering sustainable product in an affordable and transparent cost. Their radical transparency reveals the true cost (material, labor & transportation) of every product.  Along with its cost transparency, their material and vendor’s transparency practices are also appreciable. As their audit compliance standards are really strict regarding wages and reasonable working and residential environments.

Source Jeans:

Source Jeans is no doubt comes under the best ethical men’s jeans brands. As per the company their jeans takes 60% less water, 50% less chemical and 40% less energy as compare to other jeans brands. You didn’t find any brand label on their jeans but find two white stitches line on the back pockets. And in order to save extra material, the care instructions are also printed on pocket bags. Their partners are closely working with “Greenpeace” to develop less resource intensive product. That’s why they dyed denim with natural and biodegradable polymer which replaces harmful chemicals. They skipped sizing and mercerizing process in their denim weaving process which definitely reduces the water, energy and chemical consumption.

Kuyichi:

The said ethical brand was founded in 2000 when the founders “NGO Solidaridad” were exploring cotton industry in Peru. They were shocked to see the pollution and labor poverty level of this industry. So, they have decided to launch their own ethical brand. Since that time cotton products are hot so they decided to start their organic cotton garment line. As this line gives toxic free products with better earning source to labor and farmers.

Other than organic production, their products are also made of with recycled denim and plastic bottles. Along with that their “Underwater project” was also productive step towards green foot. As this was related to create awareness about the plastic usage in our daily life. And how it impacts our whole environment, due to its high dissolution (400years to 1000years).

AG Jeans:

Founded in year 2000 by Yul Ku, with an aim to offer premium denim range to its clients. Although they offered many successful denim ranges till year 2008. Yet in 2008, Samuel Ku (Son of Yul Ku) joined the company as creative director. It added one element into their brand which is “care”, care for the environment. They have integrated units where their state of the art styles are cutting, sewing, washing and finishing. Since everything is under their full control so that they can control the production processes in a more sustainable way. That’s why; they have already reduced their 50% water consumption in washing process and used sustainable fibers in denim fabric.

How You Can Save Environment from Waste Clothes

How You Can Save Environment from Waste Clothes

The fashion industry is swinging on its full pace. Since clothing is a vital part of human’s life and became the eighth largest segment in day-to-day household spending. The big players are constantly launching new and stylish trends with highly competitive prices. Although it sounds good to follow the fast paced fashion trends with comparatively cheap prices. But it is creating a sheer load on our environment in shape of textile waste. The clothing consumption has significantly increased for last 03 decades. And according to Greenpeace study, today we buy 60% more clothing than we did 15 years ago. The fast fashion trend and our crazy buying behavior are polluting our environment desperately. Unfortunately, the fashion industry was estimated the second largest waste producer after Oil and Gas.

According to “The Atlantic”, the average North American consumer buys 64 items of clothes per anum. It means, an average consumer buys 1.2 garments per weak. And he/she creates 82 pounds of unwanted clothes per anum for the environment.  On the other hand, as per Her Majesty’s Revenue and Customs data, it is estimated that 1,130,000 tons of clothing was purchased in UK in 2016. And this was almost 180,000 tons higher than year 2012. And as per the research findings, the average clothing life in UK is around 3.3 years. Whereas, the other research shows that it is only 2.2 years and then it discarded or donated. For the last ten years, the turnover of waste clothes in UK has been significantly increased.

Brands Efforts Toward Waste Clothes:

Since the contribution of fashion industry towards environment pollution is increasing day by day. So, the joint efforts are being carried out by the big players to sustain the environment. The below you will see the story of some brands from the them:

H&M:

The big chain H&M launched its Conscious Collection which is made with recycled material. Not only this, the Garment Collection (Year-2013) range was also made with recycled material. As per company’s announcement, you can drop your old clothes/home textiles of any brand to our local store. We will recycle it and give it new life. Up-till now, the company claimed that they have collected 32000 tons waste garments to give them a new life. Moreover in 2017, H&M offered $5.8 million to Hong Kong Research Institute of Textile and Apparel to develop such chemical technology which recycle blended textile.

Sainsbury:

The famous retailer Sainsbury in collaboration with Oxfam, trying to urges its customers to donate unwanted clothes to its collection points. But as of now, the overall result regarding donation is not as good as expected. As per UK research findings, around 49% respondents don’t donate clothes because they are worn out or dirty. Whereas, 16% respondents don’t have enough time to sort out old clothes or visit collection center for donation. And 6% respondents don’t know this thing that the clothes can be recycled.

Levi & Strauss:

The same thing Levi’s did in 2016, it has partnered with EVRNU and created first sustainable jeans. This jean was made with 05 discarded T-shirt’s renewed fiber. And this “511” jeans was not only use waste clothes but also use 98% less water than virgin cotton products.

Inditex:

The Spanish brand Inditex is teaming up with Lenzing for its 2016-2020 environment strategy plan. The Lenzing recycles its off cuts into cotton Lyocell mix. This project will start with 500 tons of textile waste and with an aim to uplift it around 3000 tons within few years. As per company’s statement, they will provide enough fabric to Lenzing to produce 48 million garments. Moreover, they are collaborating with local charity Cáritas, now they are planning to install 1500-2000 garments collection bins in Spain’s major hubs.

Keeping in view the current consumer’s buying trend and behavior and it’s directly effect on environment. We need to restrict our buying behavior and extend the garment’s wearing life. If we add nine months in current life then we can definitely reduce environmental impact around 20-30%. While buying a new cloth, we need to see this whether we could use the same around 30 times? If no then leave this item. And for this, always buy quality garments and don’t prefer quantity over quality. And last but not least, Donate, Donate and Donate. As this is the only way, we could play a healthy and positive contribution towards our environment.