How Jeans Industry can be Sustainable through Technology

How Jeans Industry can be Sustainable through Technology

The denim jeans industry is considered as one the most polluting industry of the world especially in terms of water and chemical. The production and washing of one pair denim jeans consumes over 900 gallons of water. It is estimated that almost five billion pairs of jeans are currently produced in every year. And for the production of this, almost 420 million gallons of water is consumed. Moreover, 900,000 tons of chemicals are used in different washing and finishing processes. The water which is used in the manufacturing processes, get contaminated and this polluted water sent back to our rivers, lakes and oceans. As per the World Bank estimation, almost 20% of global industrial water pollution comes from the textile and Jeans Industry. In China, the textile industry pumps-out 2.5 billion tons of polluted water every year.

Jeans Industry Efforts Towards Sustainability:

The Global women’s wear industry reached worth nearly $621 billion. Whereas, the global men’s wear industry reached worth nearly $400 billion and children’s wear industry is worth $186 billion. This abnormal increase is also ruining our nature and its resources during dyeing and production.  And due to fast fashion trend, soon it turned as sheer burden on environment in the shape of waste clothes. Keeping in the view the whole scenario, the jeans industry people started working on the substantial changes in production processes. So that they could satisfy their consumer’s fashion lust without damaging the nature. Thanks to the technology people who strived a lot to give us multiple sustainable manufacturing options to the jeans industry.

Jeanolgia Technology:

Currently, there are so many organizations which researched a lot on the conventional way of jeans industry production process. Till-to-date, fortunately, we have multiple options through which we can meet the current fashion trends without damaging our natural resources. Jeanolgia is also one of those who contributed a lot to make this world more sustainable through eco-friendly production processes. For jeans industry, they focused on two factors which we already discussed above i.e. water and chemical consumption. As per the company, their goal is to reduce the pollution upto 50% which is caused by jeans industry. And for this, they have introduced different technologies like G2 ozone and  eFlow nanobubbles technology. By the help of which you can reduce an average 20 litres of water, 05 grams chemical and 01 kw/h energy.

Not only this, their awesome technology named “One Glass One Garment” is a tremendous achievement towards environment sustainalbity. Yes, it’s possible now that you can develop garment by using only one glass of water. No doubt, it’s milestone in a garment production process as you can safe million gallons of water through this technology. This is why, currently 20% of the global jeans industry is using Jeanolgia technology. All the big and famous brands like Abercrombie & Fitch, Levi’s, Diesel, Polo Jeans, Replay, Pepe Jeans, Hilfiger Denim, CK, Jack & Jones, Lee, Edwin Japan and other big retailers like GAP, H & M, Uniqlo and M & S are currently using their technology extensively. Not only this, if we look at the world then their technology is using in 05 continents and specifically in 60 countries. The main countries include United States, Pakistan, Japan, Russia, Bangladesh, Turkey, India, and Vietnam.

Alliance for Responsible Denim:

Alliance for Responsible Denim is an initiative which was started a year ago. And it was launched by the Hogeschool van Amsterdam, House of Denim, Circle Economy and Made-By. The famous International brands G-Star, Mud Jeans, Nudie Jeans with join hands some small but famous denim labels like Kings of Indigo, Kuyichi, Cool Cat, Just Brands and Imps & Elfs are the first brands to join this initiative. Along with that, the leading denim mills named Bossa, Kilim Denim, Orta Anadolu, Tavex and Tejidos Royo as well as 02 yarn mills were also in first movers list.

The main aim of this collaboration was to make jeans industry smarter, cleaner along with sustainable production processes. As per the alliance members, they are looking for the ways that how they can improve the denim finish in a more sustainable way. Secondly, they are collaborating with the mills to develop such recycled fabric which would come-up with the demands of end-users. And last-but-not-least, they are also encouraging brands to use these recycled fabrics for their upcoming collections. Uptill now, this collaboration developed 40 different fabrics with different percentage of recycled fabric varying from 10% -25%. Now they are trying to stimulate brands to use these fabrics into their collection so that they can mutually contribute towards green environment.

Some Closing Lines:

There are so many other techniques and group of people who are striving to save the nature and natural resources. Some are offering products or methods so that processes or final products can be enhanced towards sustainability. And other are supporting from every aspect to those people who are working for better environment. Sustainability is a name of continues efforts and can’t be stopped at any stage. Every day and every moment we need something new or more refine so that we could influence less to green natural environment from man-made chemicals and other products.

06 Best Eco-Friendly US Based Online Fashion Stores

06 Best Eco-Friendly US Based Online Fashion Stores

The leading fashion businesses and organizations of the world are more caring and probing about eco-friendly products and services. The top brands are striving their best to portray themselves as unique eco-friendly player from others. And for this, they are investing their energies and money in all the activities which are definitely in favor of our planet, people and company’s growth as well. One brand is attracting us because it’s investing on water pollution issues so that we could save pure water for our next generation. On the other hands, the next is emphasizing on forests awful situations and its company’s positive contribution towards green environment.

In the nutshell, everybody realized this thing very clearly that consumer of current era is well-informed and educated about environment. And it’s the first requirement of every consumer that clothes, food or beauty items which they are going to purchase is from sustainable sources. Under which circumstances, the workers produce such items and what are the mode of transportation which are used to reach these items to us. In short, you need to be really transparent on each and every activity of your product/material sourcing.

Best Eco-friendly US Online Fashion Stores:

The online fashion stores practices towards sustainability is not new. If you look into this industry deeply then you may realize that there are so many online fashion portals which are practicing the same for a long time. Even you would find some brands which are incepted due to only this reason. As the founders of the said brands anxiously feel the careless attitude of the main players towards environment and people. So, they decided to jump into this business and start their sustainable clothing line and other products. It doesn’t matter whether they are in the below top list or not but their step towards environment is like a whistle blowers. We have already discussed UK best online fashion stores in our previous articles. So, now we want to highlight some best eco-friendly US online fashion stores which are strictly follow the sustainable practices and standards:

1. Elborne

A famous US based online fashion store which offers its client sustainable and ethical products with style. An LA based 28 years old girl named Ashley and her husband and business partner, Bryant owned and operate this store. As per them, they prefer style over trend and encourage their consumer to buy incredible highly piece instead of spending money on several small trendy pieces. They believe that while caring the environment one should not buy such thing which made him/her feel bad. So, this online fashion portal offers such products which are not only stylish but also conforms the green standards. They give confidence to their clients that every single garment on their site is highly ethical and cruelty-free. You can find so many brands on their site which are really famous and well known.

2. Modavanti

A leading online fashion store which is committed to offer only sustainable products to its online fashion lovers clients.  Despite of several industry’s sustainable initiatives, the company believe that there is still need to do a-lot for this issue. So, they have introduced a unique badge system that clears this thing that how much this item you are buying is eco-friendly. So, to be the part Modavanti’s supplier list, your product should have at least one badge. Their other efforts towards sustainability like vegan products, eco-friendly, zero waste, fair trade, made in USA, recycled, organic and artisan are really remarkable.

3. Amour Vert

As the online fashion brand Amour Vert name meaning in French is “Green Love”. The Vert was founded with an ambition to offer high fashion products to its clients but with strict sustainable standards. When Linda Balti (Amour Vert’s Founder) decided to launch Vert, at that time, the fashion industry was the second pollution generating industry in the world. So keeping in mind this thing, the Vert team decided to go for green friendly products. So, they are using sustainable fabrics, non-toxic dyes and zero waste policy in all their high online fashion range.

Their sourcing team is striving for the best to procure sustainable sources for their products. One of their luxurious fiber Merino wool is source from Wool-mark approved stations in Australia. And one of their brand “BeGood” has already partnered with Evidence Action (non-profit purify chlorine distributor). So, on every sale they make, they will offer 12 gallons of pure water to African countries like Kenya & Ugnada.

 4. Lux & Eco

At Lux & Eco, you would have plenty of options to buy different kind of products and services at one online fashion portal. As they are offering plenty of sustainable and highly eco-friendly items at one e-commerce site. From organic food to sustainable beauty items, you would get amazing number of environmentally responsible brands over here.  The company’s unstoppable efforts towards green and safe environment are really appreciable. As they are partnering with different charities like ”Global Green”,  “Girl Up”, “Falling Whistles” and “Marine Megafanna Foundation” to make the world more sustainable and safe.

5. Ethica

An online fashion store named Ethica is own and run by an artist named Ariana Boussard-Reifel. Reifel transformed her passion into business and launched a sustainable online antique and vintage jewelry store.  She is one of those who really enjoy the sustainable approach and have a passion to implement its standards not only into her business as well her life too. The artist’s life is good example of sustainable life. When you review her personal apartment and wardrobe, you will find everything antique, vintage and from second hand stores.

Same is the case with their sustainable products; they made their jewelry by hand, using ethical and sustainable standards. All their products are produced locally. And for this, they hired local teams which paid living wages to cast from recycled metals. Along with their products, their packaging is also from recycled material and recyclable.  They are continuously participating and donating in carbon neutral program which reduce your greenhouse gas emissions where possible.

6. The Reformation

This online fashion portal was incorporated in year 2009 by Yael Aflalo. The most of their online fashion catalogue production is produced in their own factory, located in Los Angles. There are very little quantity which is produced in rest of US and some abroad places. But all production is made by strict eco-friendly and sustainable standards. They source sustainable fabrics and vintage garments through its eco-friendly supply chain so that it create less/zero impact on nature. The most beautiful thing is their transparency, they host the tour to their factory to meet the people who made our clothes.