How You Can Save Environment from Waste Clothes

How You Can Save Environment from Waste Clothes

The fashion industry is swinging on its full pace. Since clothing is a vital part of human’s life and became the eighth largest segment in day-to-day household spending. The big players are constantly launching new and stylish trends with highly competitive prices. Although it sounds good to follow the fast paced fashion trends with comparatively cheap prices. But it is creating a sheer load on our environment in shape of textile waste. The clothing consumption has significantly increased for last 03 decades. And according to Greenpeace study, today we buy 60% more clothing than we did 15 years ago. The fast fashion trend and our crazy buying behavior are polluting our environment desperately. Unfortunately, the fashion industry was estimated the second largest waste producer after Oil and Gas.

According to “The Atlantic”, the average North American consumer buys 64 items of clothes per anum. It means, an average consumer buys 1.2 garments per weak. And he/she creates 82 pounds of unwanted clothes per anum for the environment.  On the other hand, as per Her Majesty’s Revenue and Customs data, it is estimated that 1,130,000 tons of clothing was purchased in UK in 2016. And this was almost 180,000 tons higher than year 2012. And as per the research findings, the average clothing life in UK is around 3.3 years. Whereas, the other research shows that it is only 2.2 years and then it discarded or donated. For the last ten years, the turnover of waste clothes in UK has been significantly increased.

Brands Efforts Toward Waste Clothes:

Since the contribution of fashion industry towards environment pollution is increasing day by day. So, the joint efforts are being carried out by the big players to sustain the environment. The below you will see the story of some brands from the them:

H&M:

The big chain H&M launched its Conscious Collection which is made with recycled material. Not only this, the Garment Collection (Year-2013) range was also made with recycled material. As per company’s announcement, you can drop your old clothes/home textiles of any brand to our local store. We will recycle it and give it new life. Up-till now, the company claimed that they have collected 32000 tons waste garments to give them a new life. Moreover in 2017, H&M offered $5.8 million to Hong Kong Research Institute of Textile and Apparel to develop such chemical technology which recycle blended textile.

Sainsbury:

The famous retailer Sainsbury in collaboration with Oxfam, trying to urges its customers to donate unwanted clothes to its collection points. But as of now, the overall result regarding donation is not as good as expected. As per UK research findings, around 49% respondents don’t donate clothes because they are worn out or dirty. Whereas, 16% respondents don’t have enough time to sort out old clothes or visit collection center for donation. And 6% respondents don’t know this thing that the clothes can be recycled.

Levi & Strauss:

The same thing Levi’s did in 2016, it has partnered with EVRNU and created first sustainable jeans. This jean was made with 05 discarded T-shirt’s renewed fiber. And this “511” jeans was not only use waste clothes but also use 98% less water than virgin cotton products.

Inditex:

The Spanish brand Inditex is teaming up with Lenzing for its 2016-2020 environment strategy plan. The Lenzing recycles its off cuts into cotton Lyocell mix. This project will start with 500 tons of textile waste and with an aim to uplift it around 3000 tons within few years. As per company’s statement, they will provide enough fabric to Lenzing to produce 48 million garments. Moreover, they are collaborating with local charity Cáritas, now they are planning to install 1500-2000 garments collection bins in Spain’s major hubs.

Keeping in view the current consumer’s buying trend and behavior and it’s directly effect on environment. We need to restrict our buying behavior and extend the garment’s wearing life. If we add nine months in current life then we can definitely reduce environmental impact around 20-30%. While buying a new cloth, we need to see this whether we could use the same around 30 times? If no then leave this item. And for this, always buy quality garments and don’t prefer quantity over quality. And last but not least, Donate, Donate and Donate. As this is the only way, we could play a healthy and positive contribution towards our environment.

Why Sustainability in Fashion Industry is Essential

Why Sustainability in Fashion Industry is Essential

Sustainability is a big and productive step towards economic reform. The toxic rivers/lakes, cancer-causing pollution levels and mass water shortages became a big challenge for the future world. Sustainability is no more a dream but a practice which pushed 2000 factories to implement corrective action through its Green Supply Chain project. It’s a complete guideline that how does one can use the natural resources without impacting external environment. And for this, the manufacturing facilities are trying various methodologies to maintain equilibrium, by minimizing exploitation of natural resources.

Big companies/brands have the power to influence the beginning of a supply chain. And they can also ensure this thing that both working conditions and materials sourcing reach a high ethical standard. And the positive thing is that they are doing good job for this as The Pulse of the Fashion Industry Report proved this thing that the big players performing good as compare to mid size and smaller companies. Even then, the big names need to do much more because they are one who damaged the environment the most.

Companies Sustainability Initiatives:

A number of clothing companies including M&S, Asos, Levi Strauss, Nike, Kering and H&M have all strive to ensure this thing that the 100% cotton which they will use for the garments should come from sustainable sources by 2025. Similarly,The VF Corporation’s brand named Wrangler has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices. Here we should also mention the productive efforts of renowned jeans brand “Levi Strauss”. As it is pledging USD 350,000 to develop innovations in the apparel supply chain. The less water intensive products, expansion of a normal indigo dyeing facility and developing wastewater treatment solutions more accessible to artisan workshops are also part of this part of this project.

H&M also took some major steps in this area and their new conscious exclusive collection and their conscious choice range. H&M’s conscious exclusive collection is normally launched every April and pushes forward in both sustainability and style. The Collection features pieces made from the pioneering sustainable material BIONIC®, a polyester made from recovered plastic from our shorelines; a productive and healthy step for protecting our oceans from plastic pollution. Moreover, H&M has announced to share their product’s (Conscious Exclusive Ladies collection) manufacturing journey with us. And everyone can read about the materials, the factories where the garments were made and much more at their official website www.hm.com.

Sustainability Gains:

In the future, it will be really interesting to see that how more brands (especially mid size and small companies) will come and join the sustainability as part of their core social, economic and moral responsibility. And this would be the time to see that how it will affect the overall fashion industry. Along with that, the end user also has an obligation to be sustainability aware. Because, the understanding of sustainability in the young experts will make them the game changers. And the hope for the transformation of the industry can be possible in the next decade.

Why UK Plus Size Clothing Market is Growing

Since the inception of fashion world, the needs and trend of a market is changing with the passage of time. Sometime, it drastically changes the whole wearing pattern of people and sometime it adds/subtracts few changes in current trend. Almost every week you would have some new studies or data analysis from the research people. And this research work helps the trend setters to move their direction accordingly. Despite of growing health awareness, the obesity level in both genders is increasing sharply. As per the UK Health survey research data, the obesity level in young female generation (16-24age) has increased upto 3% (12.9% to 15.9%) within one year 2014-15. As per NHS Health Survey UK, the 26.8% women are encountering the obesity problem.  The male percentage is also not far and as per the experts the plus size men’s fashion garments UK market will grow upto 22% till year 2022

Plus Size Clothing Market Growth:

Due to sharply increase in obesity percentage in young population, the industry’s fashion’s icons pay special attention to this segment. The River Island, Marks & Spencer, New Look and Quiz made necessary investments in plus size clothing product line which is sharply growing and still under served. The efforts are not stop up to this level only. Since plus size clothing segment has now good market share and still on growing phase so you can also observe its presence in fashion shows (like plus size fashion models) and social media activities.

Why UK Plus Size Clothing Market is Growing

There are number of fashion retailers which realized this increasing obesity trend and already well prepared for it. Now the UK fashion market is offering a handsome range for plus size clothing market segment. Due to different body types in same size, the fit is most important thing after the price factor. According to research and consulting firm GlobalData, this segment is usually prefer to shop online. As the research study proved this thing that 45% of female shopper and 36% men’s shopper normally buy online. Moreover, the retailers are also quite happy to sell this product via online. Because, in the recent past the sale of plus size clothing wasn’t justifying it’s in-store space.

Fashion retailer’s Focus:

In past decade, the fashion retailers were only focusing and offering plus size clothing range to women. Whereas, the men’s plus size clothing market was not focused and undeserved during that period. As per the fashion analysts, the plus size UK men’s garments market has a great potential and it would be the strongest performer driver in next five years. So, the retailers are now paying adequately attention in both gender’s product line with improved availability and multiple choices in plus size clothing range and now the shoppers can be catered better than ever before.

Photos: River Island Men’s Big & Tall, Evans Ladies Plus Size Clothing