Do You Know These Key Facts about American Apparel & Textile Industry

Do You Know These Key Facts about American Apparel & Textile Industry

The global apparel and textile industry is experiencing ups and down for last couple of years. There is no doubt that the American apparel and textile market has significant importance in the world’s textile industry. And the global textile facts and figures are usually determined by the contribution of this huge and well-served industry. If we look up the main input of American apparel and textile industry in global prospects. Then we come to know that it is contributing in almost every textile sector (man-made fibre to finished apparel). This industry is not only catering the needs of its local entities but it is also contributing a healthy role in global export market.

The overall global apparel and textile has become most globalized and economical sector after crossing the milestone of $726 billion in year 2016. As there are more than around 120 million people who are directly and indirectly involve with this progressive industry. So from global point of view, it has become the most important and famous industry in the world.

American Apparel & Textile Overview:

In 2016, the American apparel and textile industry were standing on fourth number in largest textile exporter’s country list. And the countries where they are exporting to its products (fibre, yarn, fabric etc.) is more than 200 in numbers. Out of which, 34 countries are those which are importing their products more than $100 million worth. If we closely review only fiber, yarn, fabric, and other non-apparel textile products export net worth of year 2017 then it was around US$ 28.6 billion. And the main portion in above figure was from fabric sector. As it was gain around $8.9 billion from the shipments to different countries. Further, the total net worth export value was 9% higher than the previous year 2016.

Whereas, the total net US shipment worth of fiber, textile and apparel was $77.9 billion in year 2017. And it was around $3.5 billion higher than the previous year of 2016. The main contribution in above figure was from yarn and fabric sector of American apparel industry. As they were score around $31.5 billion in whole year which was around 40% in total contribution of the industry.

Not only is this, the American apparel and textile contribution in local supplies also remarkable. As this industry is solely supplying more than 8,000 different textile products to its military. And most of these supplied products are highly innovative and smart products in functions. As per US Government data study, the American apparel and textile is employing 5,50,500 workers. And further to that study, the one textile job normally supports three other jobs too. If we further break down the US textile market into apparel. As per Statista research study, we can see the following product vise break up:

American apparel

American Textile Import:

The US apparel market is no more as aggressive as it was a decade ago. As most of the local consumer apparel demand is normally cover by import from different cheaper countries. There are more than 150 countries which are directly or indirectly exporting apparel to US market. Out of which, China is standing on number one position with total share of 33.74% of US market. After China, Vietnam (14.32%) and Bangladesh (6.32%) were prominent export countries in year 2017. If we break down the US textile import volume into product vise then the major portion belongs to apparel (around 76%). After apparel, the made-up textile is accounted for 17%, fabric (6%) and yarn (around 1%).

US-China New Tariff Policy:

The American apparel and textile scenario has been totally changed after the recent announcement of President Donald Trump towards US China trade tariff policy. As per the recent heavy tariff on Chinese goods, the US apparel and textile demand shifted to other supplying countries. Since the China is a largest supplier of apparel and textile to US, is now facing slump in the current year. Here one thing is interesting that most of textile products are not included into the 1102 new tariff products list. But there are some textiles machinery and equipments like injection molders or rolling machine spare parts which are in the list. But the Chinese apparel export figures are getting down gradually after the announcement of Donald Trump.

Furthermore, a positive jump has also been recorded in other export countries towards US exports. And out of these countries, Pakistan could get around 39% increases in last few months and was on top of list. Whereas, Vietnam, Bangladesh, India and Mexico were also get beneficial from this. As per the US Government, this entire new tariff list will support the local-industry and encourage consumer to go for US made goods. But despite of increasing 60% textile labor productivity since year 2000, the US mills are far enough to meet its local needs or demands. And there is no doubt that Chinese goods have substantial importance in American textile and non-textile market.

If the recent tariff issue doesn’t resolve amicably then chances are that Chinese product could have abnormal price structure. And this thing could hurt the buying power of ordinary consumer. Furthermore, in-reaction to US new policy, the Chinese Government is also going to revise its tariff policy of US goods. In above both cases, the trade and economy situation of both countries would be badly effect.

American Textiles Smart & Sustainable Approach:

There is no doubt in this thing that American apparel and textile has a leading role in smart textile research and development sector. Their research and development experts introduced various smart and innovative gadgets, fibers and fabrics into the market. It includes antimicrobial fabrics, electronic textile which gauge heart or pulse rate, conductive and cool fabrics which has antistatic and temperature control properties. And currently these innovative products are successfully using in different industries like military and healthcare sector etc.

Sustainable Approach:

In last few years, the American apparel and textile industry investment trend is particularly increasing in recycling and eco-friendly products. From 2006 to 2016, there is US$20 billion has been invested into new plants and equipment of the textile and apparel industry. The main focus of this investment is to enhance the recent plants and equipments with respect to new trends and environment demands. And the main attention is to reuse the pre and post-consumer textile waste in a best possible way.

In 2017, Cotton USA Sustainability Task Force was also established to meet the 2025 sustainability goals for cotton. And this association’s main goals are reducing the amount to soil (up to 13%) to produce one pound cotton fiber. Secondly, reducing soil loss by 50% and adding new soil development. They are also trying to increase to increase the water efficiency up to 18% along with that reducing energy for seed production around 15%. Lastly, they are also aiming to reduce greenhouse emission up to 39% and further trying to increase soil carbon up to 30%.

If we look up the implementation of the above narrated goals into US Cotton industry? Then we found a progress and productive outcome against above target and measures. This doesn’t stops here, the American apparel industry’s continuous efforts towards supply chain transparency is also admirable. You would find most of the renowned American brands which are continuously displaying its transparency reports to its consumer review.

How Jeans Industry can be Sustainable through Technology

How Jeans Industry can be Sustainable through Technology

The denim jeans industry is considered as one the most polluting industry of the world especially in terms of water and chemical. The production and washing of one pair denim jeans consumes over 900 gallons of water. It is estimated that almost five billion pairs of jeans are currently produced in every year. And for the production of this, almost 420 million gallons of water is consumed. Moreover, 900,000 tons of chemicals are used in different washing and finishing processes. The water which is used in the manufacturing processes, get contaminated and this polluted water sent back to our rivers, lakes and oceans. As per the World Bank estimation, almost 20% of global industrial water pollution comes from the textile and Jeans Industry. In China, the textile industry pumps-out 2.5 billion tons of polluted water every year.

Jeans Industry Efforts Towards Sustainability:

The Global women’s wear industry reached worth nearly $621 billion. Whereas, the global men’s wear industry reached worth nearly $400 billion and children’s wear industry is worth $186 billion. This abnormal increase is also ruining our nature and its resources during dyeing and production.  And due to fast fashion trend, soon it turned as sheer burden on environment in the shape of waste clothes. Keeping in the view the whole scenario, the jeans industry people started working on the substantial changes in production processes. So that they could satisfy their consumer’s fashion lust without damaging the nature. Thanks to the technology people who strived a lot to give us multiple sustainable manufacturing options to the jeans industry.

Jeanolgia Technology:

Currently, there are so many organizations which researched a lot on the conventional way of jeans industry production process. Till-to-date, fortunately, we have multiple options through which we can meet the current fashion trends without damaging our natural resources. Jeanolgia is also one of those who contributed a lot to make this world more sustainable through eco-friendly production processes. For jeans industry, they focused on two factors which we already discussed above i.e. water and chemical consumption. As per the company, their goal is to reduce the pollution upto 50% which is caused by jeans industry. And for this, they have introduced different technologies like G2 ozone and  eFlow nanobubbles technology. By the help of which you can reduce an average 20 litres of water, 05 grams chemical and 01 kw/h energy.

Not only this, their awesome technology named “One Glass One Garment” is a tremendous achievement towards environment sustainalbity. Yes, it’s possible now that you can develop garment by using only one glass of water. No doubt, it’s milestone in a garment production process as you can safe million gallons of water through this technology. This is why, currently 20% of the global jeans industry is using Jeanolgia technology. All the big and famous brands like Abercrombie & Fitch, Levi’s, Diesel, Polo Jeans, Replay, Pepe Jeans, Hilfiger Denim, CK, Jack & Jones, Lee, Edwin Japan and other big retailers like GAP, H & M, Uniqlo and M & S are currently using their technology extensively. Not only this, if we look at the world then their technology is using in 05 continents and specifically in 60 countries. The main countries include United States, Pakistan, Japan, Russia, Bangladesh, Turkey, India, and Vietnam.

Alliance for Responsible Denim:

Alliance for Responsible Denim is an initiative which was started a year ago. And it was launched by the Hogeschool van Amsterdam, House of Denim, Circle Economy and Made-By. The famous International brands G-Star, Mud Jeans, Nudie Jeans with join hands some small but famous denim labels like Kings of Indigo, Kuyichi, Cool Cat, Just Brands and Imps & Elfs are the first brands to join this initiative. Along with that, the leading denim mills named Bossa, Kilim Denim, Orta Anadolu, Tavex and Tejidos Royo as well as 02 yarn mills were also in first movers list.

The main aim of this collaboration was to make jeans industry smarter, cleaner along with sustainable production processes. As per the alliance members, they are looking for the ways that how they can improve the denim finish in a more sustainable way. Secondly, they are collaborating with the mills to develop such recycled fabric which would come-up with the demands of end-users. And last-but-not-least, they are also encouraging brands to use these recycled fabrics for their upcoming collections. Uptill now, this collaboration developed 40 different fabrics with different percentage of recycled fabric varying from 10% -25%. Now they are trying to stimulate brands to use these fabrics into their collection so that they can mutually contribute towards green environment.

Some Closing Lines:

There are so many other techniques and group of people who are striving to save the nature and natural resources. Some are offering products or methods so that processes or final products can be enhanced towards sustainability. And other are supporting from every aspect to those people who are working for better environment. Sustainability is a name of continues efforts and can’t be stopped at any stage. Every day and every moment we need something new or more refine so that we could influence less to green natural environment from man-made chemicals and other products.

04 New Technologies Trends You Can’t Afford to Ignore

04 New Technologies Trends You Can’t Afford to Ignore

In past few years, the new technologies have improved almost all areas of our lives. If we talk about textile and apparel sector then it is not only improve the utilities of the products but also improve its general appearance. If we look at the past inventions of new technologies then we can see that the smart products are not having enough eye catchy attributes. And we can’t compare these hi tech wearables with regular high fashion wears. Because during its development, the developer and garment designer both have to compromise on many things. Although, the main hi tech features were normally achieved in past inventions yet the shape and current trend of fashion was normally overlooked. This is why; you could see a long list of wearables which were disliked by the consumers due to its attractiveness or failure to provide optimum functions.

New Technologies distinctive Enhancements:

Despite of earlier failures or less consumer’s response, the urge for better wearable in both attractiveness and functions has increased. And every failure or less expected results of the newly invented wearables gave us guidelines for better future products. The contribution of new technologies in shape of nanotechnology and smart materials has finally introduced some distinctive smart textile products. As we have discussed in our previous articles that how smart wearable technology is playing a vital role in health and military sector. Besides these two sectors, the fashion industry players have also partnered with smart technologies organizations to come up with some smart and striking wearables. The motive behind all these efforts and joint ventures is just to develop an innovative and smart product. The product which is not only comply the functional attributes but also give some extra value added features to its consumer.

The below we are discussing some new technologies enhancements which are no doubt a revolutionary steps in the smart wearable sector. Although, the most of below technology enhancements are on initial stages and the bulk-production of the concept is under-pipeline. But we must say this thing that if the mass production of the below concept goes well. Then it will be a revolution both in new technologies as well as in wearables.

Biotechnology Leather: (Modern Meadow)

Although the artificial leather was considered as replacement of leather in the past yet it didn’t fit well in all leather products. As its appearance and feeling was not as good as the real leather has. So, the company named “Modern Meadow” has worked out on this thing and introduced environment friendly leather which was grown in a lab. With the help of biotechnology, they produce collagen from few real skin cells of animal. And that collagen turns into real leather through further process of two weeks’ time. This whole process is called biofabrication. The said company already exhibited few of its products and received much appreciation from audience.

As per company’s executives, their full line of consumer’s products will be released by next year. And interesting thing is that you can develop any animal leather by following standard procedures. So, the technologists are expecting a lot from this enhancement. If this technology is mass bulk friendly then we can also see those leather products which are already ban.

Spider Silk Fabric:  (Bolt Threads)

A team of scientists, engineers, and apparel experts launched such fabric which categorized under the best eco-friendly creations of new technologies. These engineers and scientists follow the nature for developing man-made silk. They produce a fiber from corn syrup which was fed to yeast fermentation. This fermentation creates protein that was harvested and purified into a powder. This process created fibers which were converted into yarn and this yarn knitted the spider silk tie.

The spider silk proteins are not new for the retailers as it is already using in cosmetic and medical devices. The Bolt Thread sources their raw materials from Midwest farmers. And their manufacturing facility is in North Carolina. They have already made partnership with famous fashion designer “Stella McCartney” for its spider silk product line. And both companies are expecting huge response from the customer who loves to buy vegan fabrics (made of without the need of animals).

Mars Growing Boots:

This wearable technology enhancement is from footwear industry. The Mars boots are the joint efforts of Liz Ciokajlo and Maurizio Montalti. And it is consider as sparkling product in current new technologies. Keeping in view the future scenario where the human being can live in the Mars. While living in Mars, the newly invented planet resources will be limited. So, Mars boots would be blessing which are fueled by feet’s sweat. Yes, it’s true these shoes are made from mycelium (a mushroom like fungus) and grows with human feet’s sweat. In space ship, the astronauts normally filter their urine and sweat to make it drinkable water. So, these shoes are also best for exploring Mars as the earth material like Gore tex is not workable at Mars climate. On the other hand, the wearer of these shoes giving sweat to the mycelium to grow so the shoes never ruined/damaged.

Customized Clothes and Shoes:

Fast fashion trends are overburdening the economy with too many waste clothes. Due to quick changes in fashion trends, the current fashion manufacturers couldn’t cater the needs of every client.  The fashion lovers facing a lot of fit issues after having their favorite wears into their wardrobe. So, the result comes out with the sheer load on our environment in shape of waste clothes.  Keeping in view the said scenario, the British fashion brand named “Unmade” come up with ultimate solution. With help of new technologies, they developed software and fabrication tools that allow its clients to design their own dresses.  Now by-following these new technologies, an individual can make changes in pattern and design their fashion-wear according to his/her choice. And after finalizing everything, the created design file would develop customize dress on 3D knitting machine.

Similarly, in footwear, Adidas collaborated with Carbon and came up with customized sneakers (ADDYY, +3.16%). The client can change the color and pattern of shoes as per his needs and desire. The 3D printing method facilitates its clients to produce small and customize runs. By adopting such new technologies, we can save our environment from thousand tons of wasted wears.

Some Ending Lines:

This is not the end as there are also so many brands which are working tirelessly to offer sustainable products. Some are on prototype phase and others are on mass production planning phase.  But here, one thing is important that a distinctive idea has lost its uniqueness if it’s not mass-production supportive. As many of us already came-across so many announcements in past which sounded unique but failed to produce mass bulk. Or the mass bulk production couldn’t conform all products’ described features. So, the brands which we discussed above and others which are on developing phase need to be very careful while claiming any feature.

Because the awareness and information level of the consumer is on its optimum level. And if we fail to offer the product with all its features which we claimed earlier. Then, the chances are that our product may not satisfy the technology lovers as well as an ordinary consumer.

How Natural Fibres are Improving the Textile Sustainability

natural fibres

The usage of natural fibres has significantly increased in past few years. The reason behind this urge is an increasing awareness and vision of consumer about environment and climate.  In past few years, the sustainable developments in textile and apparel industry compelled manufacturers to produce eco-friendly products. The harmful effects of man-made fibres (acrylic, polyester, spandex and nylon) on environment and shortage of highly used resource (cotton) enforced authorities to conceive something new.

The current organic farming output couldn’t fulfil the present requirements of the industry. Although, the growth trend of organic farming is increasing day by day. And every year, we are getting handsome growth in the total organic farming production of the world. But, there is still a huge gap between supply and demand of the world which can’t fill in next few years. And unfortunately, this gap fills by other conventional way of production which doesn’t meet the ethical and sustainable production standards. So, the industry professionals are searching out some other substitutes which could give the consumers same attributes. But its impact on our environment is comparatively less than the current which we are following presently.

Natural Fibres from Natural Resources:

Our environment and natural resources has ruined due to extensive usage of synthetic material and other harmful chemicals. In order to meet the fast fashion demand and supply, the manufacturers are bluntly using all these materials and chemicals. As these materials and chemicals have direct impact in destruction of our green environment. So, the environment people are continuously striving for those alternatives which could replace these harmonized materials and chemicals. After digging out deeply, the experts came up with some best natural resources which could be used for sustainable products. And these natural resources include; banana, pineapple, coffee, lotus, stinging nettles and hemp. The extracted natural fibres from the said resources are considered as best both for human as well as for environment. Below we shall find in detail about the usage of the natural fibres which are made from above-said natural resources.

Coffee Ground:

A Taiwan based textile company named Singtex combined the post-patented treated coffee ground with polymer (recycled PET bottles as a base) to develop the master batches before spinning it into yarn.  These coffee grounds are the same which mostly coffee makers/drinkers throw away after making the coffee. So, this company utilizes the wasted grounds and used them as a main ingredient for coffee ground natural fibres. This natural fibers based fabric has multi-functional attributes which can use both for household as well as outdoor items. The Taiwanese company introduced S.Café (coffee ground based fibres fabric) for active wears. The said fabric has anti-bacterial natural attribute and dries 200 times faster than cotton.

Moreover, it has also odor blocking and UV protection attribute. All these extra-ordinary attributes are possible with wasted bottles and coffee ground. As per the company, five bottles and 03 cups of roasted coffee ground are good enough to make one T-shirt. Now need of the time is that how we could convince more and more fashion players to use this type of fabrics which has number of attributes with less impact on globe.

Banana:  

Banana natural fibers are made from stem of banana tree. This fibre is one of the world’s strongest natural fibres with added qualities of durability and biodegradable. Anyhow, extracting a fibre from banana stem is quite hard and labor intensive job. Banana fibres are normally similar with bamboo fibres but its durability, spin ability, fineness and tensile strength is better than it. You can use banana natural fibres in different textile products. As you will have different types of thickness and weight of this fibre so you can use the suitable type according to your requirements. For banana yarn, alkaline solution is used for boiling strips of the sheath. Once it gets softer and separated then these natural fibres joined together to make a long thread which are then spun wet.

Similar to coffee grounds, the banana stems are thrown by the farmers which normally use as main ingredient for banana natural fibres. There are so many products (like mats, ropes, hand-made papers and some woven fabrics) in which banana fibre is used as a main ingredient.  A company named “Green Banana Papers” is using banana fibers for its products like purses, vegan wallets, beads and papers.

Lotus:

There are countries like Thailand and Myanmar which is extensively working on lotus based natural fibres fabric. It seems fascinating that producing fabric from lotus. But the interesting thing is that the lotus natural fibres fabric has a luxurious feeling (mixture of silk and raw linen feel). Along with that it has added feature of stain-resistant, light weight, extremely breathable and soft & silky feel. The fabric processing of lotus based natural fibre fabric is bit typical. After harvesting the lotus stem, it is cut at the end to extract long and thin fibre. These fibres are washed after extraction and then dry it for weaving on traditional hand looms. The lotus fibre’s fabric is normally consider as expensive fabric due to its rich look and hand feel.

Hemp:

Hemp fibre considers as one the most versatile fibre in natural fibres list. It is most durable, resilient, has natural anti-bacterial and air conditioning system. The hemp’s plant is a fast growing plant which consumes less water and don’t require any fertilizer or pesticides. But despite of all its benefits, the cultivation of this plant is ban in the western world. And the reason behind this, it has direct connection with Cannabis Sativa plant which creates drugs. Anyhow, this plant is freely cultivates in China. And currently China is contributing the 50% of total world’s hemp production. Moreover, it also owes more than +300 international patents on hemp fibers and textile production.

Stinging Nettle:   

Similarly to hemp fibre, the stinging nettle natural fiber has also resourceful features. The sting nettle fiber based fabric keeps the wearer cool in summer and warm in winter. Urtica dioica is a common example of stinging nettle. And this plant is spreading throughout Europe, North America and also occurs in North Africa and some parts of Asia. So, it has an edge on hemp that it can be cultivated anywhere in Europe and US. Moreover, it consumes less water and don’t require any pesticides or fertilizer for growth. In order to get its fibres, it harvested in summer season. After harvesting the stems, you can get its fibre after drying the stems through certain steps.

Pinatex:

Just like its name, Pinatex drive from pineapple fabric. The pineapple leaf’s fibre fabric looks and feel like a leather. The process which extracts fibre from leaves is calls decortication. And the extracted fibres go through a certain industrial process to become non-woven textile.  Pinatex is a introduced by a UK based company named “Ananas Anam”. It’s a result of company’s several years efforts and research. The Pinatex is strong, versatile, breathable, soft, light, flexible fabric. And company is using this leather look fabric in both footwear and other textile accessories. Just like lotus fabric, the Pinatex is also costly fabric and normally consider as luxury item. On the other hand, the rest fabrics have potential to market them into mass level.

06 Best Eco-Friendly US Based Online Fashion Stores

06 Best Eco-Friendly US Based Online Fashion Stores

The leading fashion businesses and organizations of the world are now more caring and probing about eco-friendly products and services. The top brands are striving their utmost to portray themselves as unique eco-friendly player from others. And for this, they are investing their energies, time and money in all the activities which are definitely in favor of our planet and people. One brand is attracting us by investing heavily on water pollution issue. That’s how they are working extensively to save pure water for our next generations. Whereas, the other brand is emphasizing on forests awful situation. And how its company is contributing a lot towards green environment.

In the nutshell, everybody realized this thing very clearly that consumer of current era is well-informed and cares about environment. And now it’s the prime requirement of every consumer that clothes, food or beauty items which they are going to purchase should be from sustainable sources. Not only this, they also want to know that under which circumstances, the workers produce such items. And what are the modes of transportation which are used to reach these items to us. In short, you need to be really transparent on each and every activity of your product and material sourcing.

Best Eco-friendly US Online Fashion Stores:

The online fashion stores practices towards sustainability is not new. If you look into this industry deeply then you may realize that there are so many online fashion portals which are practicing the same for a long time. Even you would find some brands which are incepted due to only this reason. As the founders of the said brands anxiously feel the careless attitude of the main players towards environment and people. So, they decided to jump into this business and start their sustainable clothing line and other products. It doesn’t matter whether they are in the below top list or not but their step towards environment is like a whistle blowers. We have already discussed UK best online fashion stores in our previous article. But, now let’s have a look on the best eco-friendly and ethical US based online fashion stores.

1. Elborne

A famous US based online fashion store which offers its client sustainable and ethical products with style. An LA based 28 years old girl named “Ashley” and her husband and business partner “Bryant” owned and operate this store. As per them, they prefer style over trend and encourage their consumer to buy incredible highly piece instead of spending money on several small trendy pieces. They believe that while caring the environment one should not buy such thing which made him/her feel bad. So, this online fashion portal offers such products which are not only stylish but also meets the green standards. They give confidence to their clients that every single garment on their site is highly ethical and cruelty-free. You can find so many brands on this online fashion platform which are really famous and well known.

2. Modavanti

A leading online fashion store which is committed to offer only sustainable products to its online fashion lover clients.  Despite of several industry’s sustainable initiatives, the company believe that there is still need to do a-lot for this uncontrollable environmental issue. So, they have introduced a unique badge system which clarifies this thing that how much the item you are buying is eco-friendly. So, in order to become a Modavanti’s supplier, your product should have at-least one badge ratings. Not only this, they took various steps towards ethical and sustainable product line. Some of which include, vegan products, eco-friendly, zero waste, fair-trade, made in USA, recycled, organic and artisan are really remarkable.

3. Amour Vert

As the online fashion brand Amour Vert name meaning in French is “Green Love”. The Vert was founded with an ambition to offer high fashion products to its clients but with strict sustainable standards. When Linda Balti (Amour Vert’s Founder) decided to launch Vert, at that time, the fashion industry was the second pollution generating industry in the world. So keeping in mind this thing, the Vert team decided to go for green friendly products. So, they are using sustainable fabrics, non-toxic dyes and zero waste policy in all their online fashion range.

Their sourcing team is striving for the best to procure sustainable sources for their products. One of their luxurious fiber Merino wool is source from Wool-mark approved stations in Australia. And one of their brand “BeGood” has already partnered with Evidence Action (non-profit purify chlorine distributor). So, on every sale they make, they will offer 12 gallons of pure water to African countries like Kenya & Uganda.

 4. Lux & Eco

At Lux & Eco, you would have plenty of options to buy different kind of products and services at one online fashion portal. As they are offering plenty of sustainable and highly eco-friendly items at one e-commerce site. From organic food to sustainable beauty items, you would get amazing number of environmentally responsible brands over here.  The company’s unstoppable efforts towards green and safe environment are really appreciable. As they are partnering with different charities like ”Global Green”,  “Girl Up”, “Falling Whistles” and “Marine Megafanna Foundation” to make the world more sustainable and safe.

5. Ethica

An online fashion store named Ethica is own and run by an artist named Ariana Boussard-Reifel. Reifel transformed her passion into business and launched a sustainable online antique and vintage jewelry store.  She is one of those who really enjoy the sustainable approach and have a passion to implement its standards not only into her business as well her life too. The artist’s life is good example of sustainable life. When you review her personal apartment and wardrobe, you will find everything antique, vintage and from second hand stores. So, her passion enforced her to offer such products to the fashion lovers which have less impact on our environment.

Same is the case with their sustainable products; they made their jewelry by hand, using ethical and sustainable standards. All their products are manufacturing locally. And for this, they hired local teams which paid living wages to cast from recycled metals. Along with their products, their packaging is also from recycled material and recyclable.  They are continuously participating and donating in carbon neutral program which reduce your greenhouse gas emissions where possible.

6. The Reformation

This online fashion portal was incorporated in year 2009 by Yael Aflalo. The most of their online fashion catalogue production is produced in their own factory, located in Los Angles. And there is a very little quantity which is produced in rest of US and some abroad places. But positive thing is that all production is making under strict eco-friendly and sustainable standards. They source sustainable fabrics and vintage garments through its eco-friendly supply chain so that it create less/zero impact on nature. The most beautiful thing towards their sustainable practices is co.’s transparency policy. This gives an ultimate trust and confidence to their consumers on their ethical and sustainable products. As they host the tour to their factory to meet the people who made our clothes. So, anyone can physically review and check their whole eco-friendly transparent production and quality system.

10 Sustainable Fashion Brands You Must Know About

10 Sustainable Fashion Brands You Must Know About

The sustainability journey hasn’t any set standards which clothing/fashion brands could follow to make its products sustainable. Although there are certain constant requirements which every company need to follow while starting the journey of sustainability. But the overall procedure of every company is different. And they have to change its implications and standards in accordance with their systems. Every organization has to transform its main pillars in such a way so that it couldn’t upset its revenue, cost, brand and risk factor. For a successful sustainability penetration into company, you need to match the organizational financial objectives with environmental and social goals. So, if you effectively merge your corporate goals with your sustainable aims then you can offer a low cost ethical product to your consumers.

It’s true that sustainability journey has some cost but this can be managed through eco-friendly product corporate strategy. The same practice we can observe in our surroundings. And now, you can have multiple brands which are offering ethical products in competitive rates. The main thing which matters a lot is your intentions and willingness. If you have positive willingness and intentions towards sustainability then you can easily manage cost and benefits of the product. The below we have picked some fashion brands which working in the same lines. And catering its clients not only sustainable products with best competitive cost.

Fashion Brands Journey Towards Sustainability

Today, almost all famous fashion brands are putting their efforts towards transparency into their sourcing and production systems. As well as the materials which they are using for their products are also from ethical and eco-friendly sources. The caring attitude of the fashion brands towards green planet and equal rights of the workforce is on the top of list. In sustainability marathon, some fashion brands took a lead and transformed their 100% product line with eco-friendly label. Whereas, some are already transformed 50% of their productions on the same labor and environmental friendly concept. So, now it’s our prime responsibility to encourage the efforts of these loving and caring fashion brands. And try to replace our favorite but unethical high fashion brands with them within no time.

Skunkfunk:

The famous women brand Skunkfunk’s collections in UK are 50% source by ethical sources. As they are offering technical outerwear and innovative fabric range to its target market, exclusively designed by their artists. As per the company’s statement, their sustainable garments are in accordance with the third party standards (Fairtrade, GOTS, Organic Content Standard, OCS 100) and independent certifications. Not only this, they are making revolutionary changes into their cutting pattern which leads the cutting waste up to 0%. So, besides sustainability efforts, its efforts towards wastage control are also a milestone towards waste to landfills. Because the wastage issue is also getting hype day by day. Whether it’s a production waste or the waste from useless clothes, both have a sheer impact on our environmental sustainability.

Vaude:

The German outdoor clothing brand “Vaude” (Mountain Sports, Bike Sports and Packs ’n Bags) has already crossed number of milestones towards sustainability. Now they announced that they will extend its environmental stewardship in the supply chain.  As per the company’s target, they will ensure the 100% transparency of their entire material supplier. And the company’s believe that sustainable business pays off in the long term. Economic, ecological and social aspects must be equally considered. The company already published report for its sustainable accomplishment and future goals. And there is no doubt in it that such practices definitely grab the attention of informed clients.

Adidas:

The world famous brand Adidas has commendable journey towards sustainability. It’s one of those fashion brands who contributed a lot in favor of nature and natural resources. They have categorized the sustainable strategy into two major categories which are “Product” (Water Saving, Innovative Material, and Conserve Energy) and “People” (Empower people, Improve Health and Inspire Action). As per the company, these are the six strategic priorities and challenges where sustainable efforts are necessary. If you keenly look into detail of the targets of fashion brands towards sustainability. Then you would come to know that the whole sustainability revolves on these factors. You can check their published detailed report of the sustainable accomplishment of Adidas for the year 2016.

Target:

The famous retail giant Target join hands with Center for the Advancement of Science in Space (CASIS) and both shall accelerate sustainable cotton research. Both have recently took number of productive steps towards this goal but still they need to do a lot for this cause. Because, currently twenty three million metric tons cotton is producing around the globe. The conventional production requires 10,000 to 20,000 liters water per kilo gram. Along with that an intensive chemicals and pesticides are consuming on the same which are also really harmful for health as well as environment.  Up till now, only 13% of the total cotton production is growing under a sustainable method. So, the challenge for the environment friendly organizations is really big and tough in this sector too.

Other Fashion Brands Practices:

Let’s have a quick review of the different famous fashion brands efforts towards sustainability. “Minna”, a wedding wear brand, already labelled itself as Eco Luxe brand. It’s Veils and bridesmaid dresses are normally from recycle, sustainable materials. So, whatever you buy from them, you have inner peace of mind that it wouldn’t hurt our globe. “Fat Face”, in 2016, they launched 360 plan to contribute a positive impact on the environment. Their 03 pillars (Responsible Sourcing, Environment Protection and Support People and local communities) sustainability business model covers the main environmental and people’s issues in an effective way.  “ASOS”, an Internet giant, is doing tremendous efforts towards ethical clothing. Their ethical trade program, working with suppliers, ethical trade partnerships are proven and positive efforts towards the sustainable brand journey.

Monsoon”, the brand’s 03 years initiative with Oxfam which supports Indian farmer for organic farming. Along with that, their steps towards recycled packaging, energy savings, supply chain measure and animal welfare are really incredible.

People Tree, a slow fashion pioneer clothing brand is really focusing on transparency. They have listed their suppliers on their site so that their clients could know their material sources.  As per the company, they are not only passing and share their information with their suppliers but also support them financially. Seasalt, a Queen’s award (2013) towards sustainable development company, Seasalt is continuously increasing their local cloth manufacturing (South West, Guernsey and across the UK) so that their client could experience and enjoy more ethical products.

In the Nutshell:

The Government, civil society, especially the fashion brands should join hands with environment-people to achieve the sustainable development agenda by 2030. Although an ordinary consumer is now quite smart and more curious about product quality and environmental concerns. Even then, the environment issues are still really hazardous and making causes of serious health issues. The above guide only covered few UK fashion brands and some other fashion brands efforts of different countries towards sustainability. Here we can’t ignore the sustainability efforts of European, US and rest part of the world’s fashion brands. As mentioned earlier, together we can make a difference so joint efforts should be focused which would be in favor of environment and people’s health.

How Ethical Consumer Favors Environmental Sustainability

How Ethical Consumer Favors Environmental Sustainability

The history of textile sustainable/ethical products has started in early 1990’s. It was the time when manufacturing entities and ordinary consumers started taking interest in eco-friendly products and environmental sustainability issues. And this was the phase when green movement goals have started under discussion on a mass level.  The key manufacturer commenced producing eco-friendly products like organic cotton, bio-gradable papers and detergents, bamboo fibers, sustainable chemicals and pesticides etc.

Similarly, by the end of every day, the ethical spending trend is also increasing in all over the world. As consumers are more insist on eco-friendly products rather than conventional. As per research study findings by Grand View Research, the global eco fiber market will expected to reach US$ 93.27 till year 2025. And the growth rate would be anticipated around 12% pa.  As per some other research findings, the global eco-fiber demand has already increased from 9570 kilo tones. And it is expected to increase up to 7.25% till current year to year 2025.

Ethical Consumer and Environmental Sustainability Approach in UK:

The trend of buying less but buying better is more dominant in UK market. As per the new ethical consumer markets research study findings 2015, the value of ethical product’s sales increased by 8%. It was the time when inflation scarcely rose 0.5%. As per the other research study by Mintel, the 69% women of segment 25-44 aged group said that they prefer quality over quantity. Not only this, the new study report on millennials says that 70% from the target respondents loves to spend on eco-friendly products.

The UK ethical market spending wroth was £54 billion in year 2016. And it represents the 7% of the total UK conventional product’s sale. Based on the consumer buying behavior and trends, most of the national and international brands started aggressively sourcing eco-friendly products. Despite of increasing trends and demand of sustainable clothing in all over the world. The eco system is not as controlled as it should be and still there is need to do a lot towards sustainable development agenda of 2030.

Although the denim and clothing companies’ efforts towards sustainability are remarkable yet we still need to improve the overlooking areas. Being a consumer, we have the power to drag or change industry giant’s approach towards sustainability. If we well educate ourselves from the supply chain system of the brands which we often use. And our brand loyalty is totally depending upon the brand’s strict policy towards environmental sustainability. Then we can say that we are wise and ethical consumer as well as responsible resident of this beautiful globe.

Ethical Consumer:

As we discussed above, being a consumer, our buying behavior and trend has significant effect on our society. As we already discussed in our other article that how excessive cloth buying created waste clothes and polluted our environment. Similarly, if we buy less but buy conventional clothing (unethical) even then our environment will pay the cost of it. So, the approach regarding buy less but buy better will work here.  And we can say that while buying anything, we need to follow an ethical approach. Being an ethical consumer, we should be really careful about our buying that it doesn’t harm our environmental sustainability, society and other creatures (animals etc.).  So, we can say, we need to do a little research before buying any item so that we could contribute positively for the betterment of our globe.

Being an ethical consumer, we need to spend a little time and research about the origins from where our clothes other daily utensils come from. Although the research work and information digging is getting smooth and easy day by day. Because, most of the companies are already showing its material suppliers published to their sites. Moreover, you can also get a lot of information about company’s approach and its journey towards sustainability in daily journals and news updates. By putting a little effort, we can pay our contribution in our natural environmental sustainability.

Why Smart Materials in Textile are Crucial For Environment

How Smart Materials in Textile are Crucial For Environment

The climate temperature of the world is going to increase every year. As per the experts, over past fifty years, the average global temperature is going upward at its fastest rate. And still experts are predicting that the trend is continuously accelerating. So, keeping in view, the recent climate situation, every sector of the life is striving their best to develop something productive to help the human being and environment. The contribution of smart textile and materials toward technology that offer the wearer increase functionality is slow but gradual. And the usage of smart materials based products is really high especially in military and defense and health care sector . Now, the smart textile is also striving to contribute something in clothing which offers cool-clothing to overcome the heat feeling.

Cooling Smart Materials Theme:

As described earlier, the research and development department of textile industry is continuously finding for the betterment of this industry. Moreover, they are not only seeking for better options but they are also focusing on cost effectiveness of the solution. The research and development department of Stanford University is right now focusing on climate issue. And they are extensively working on such plastic smart materials which cools the wearer. The motive of such cost effective solution is to save the energy. And as per the R&D people they are formulating such clothing smart materials which has the feature to keep the wearer cool in the hot climate. As per the Yi Cui (associate professor Stanford), If you can cool the person rather than the building where they work or live that will save energy.”

Plastic materials Clothing:

As per the R&D team, the plastic smart materials enable the wearer body to discharge the heat in various way. And this discharge will cause to reduce the temperature up to 04 degree Fahrenheit. So, the wearer will experience the coolant feeling as compare to cotton clothing. The integration of nanotechnology, chemistry and photonics which provides polythene properties of the clingy plastic which is normally use as kitchen wraps. Moreover, this solid (but see through) materials also allow thermal radiation, water and air to pass through. Since it has the features of polyethylene food wrap, so the infrared radiation also goes through from it easily. The whole process of this development is really challenging and difficult. But the research team is tackling each and every step very effectively and diligently.

At start of this research work, the researchers revealed an alternative of polyethylene that is normally used in batteries. The said smart materials (specific nanostructure) has the same characteristics like dense to light and transparent to infrared radiation which allow heat escape from body. Moreover, the treatment with bengin chemicals has modified the polyethylene with added features to let water vapor molecules that evaporate through the nano pores in the plastic. The initial experiment output was the development of single-sheet material that complied with the three standard criteria for cooling fabric. The research team is continuously working on this theme and trying to make it more versatile. And the versatility in materials will be like adding more colors options, texture and other cloth characteristics in the material.

Why Sustainability in Fashion Industry is Essential

Why Sustainability in Fashion Industry is Essential

Sustainability is a big and productive step towards economic reform. The toxic rivers/lakes, cancer-causing pollution levels and mass water shortages became a big challenge for the future world. Sustainability is no more a dream but a practice which pushed 2000 factories to implement corrective action through its Green Supply Chain project. It’s a complete guideline that how does one can use the natural resources without impacting external environment. And for this, the manufacturing facilities are trying various methodologies to maintain equilibrium, by minimizing exploitation of natural resources.

Big companies/brands have the power to influence the beginning of a supply chain. And they can also ensure this thing that both working conditions and materials sourcing reach a high ethical standard. And the positive thing is that they are doing good job for this as The Pulse of the Fashion Industry Report proved this thing that the big players performing good as compare to mid size and smaller companies. Even then, the big names need to do much more because they are one who damaged the environment the most.

Companies Sustainability Initiatives:

A number of clothing companies including M&S, Asos, Levi Strauss, Nike, Kering and H&M have all strive to ensure this thing that the 100% cotton which they will use for the garments should come from sustainable sources by 2025. Similarly,The VF Corporation’s brand named Wrangler has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices. Here we should also mention the productive efforts of renowned jeans brand “Levi Strauss”. As it is pledging USD 350,000 to develop innovations in the apparel supply chain. The less water intensive products, expansion of a normal indigo dyeing facility and developing wastewater treatment solutions more accessible to artisan workshops are also part of this part of this project.

H&M also took some major steps in this area and their new conscious exclusive collection and their conscious choice range. H&M’s conscious exclusive collection is normally launched every April and pushes forward in both sustainability and style. The Collection features pieces made from the pioneering sustainable material BIONIC®, a polyester made from recovered plastic from our shorelines; a productive and healthy step for protecting our oceans from plastic pollution. Moreover, H&M has announced to share their product’s (Conscious Exclusive Ladies collection) manufacturing journey with us. And everyone can read about the materials, the factories where the garments were made and much more at their official website www.hm.com.

Sustainability Gains:

In the future, it will be really interesting to see that how more brands (especially mid size and small companies) will come and join the sustainability as part of their core social, economic and moral responsibility. And this would be the time to see that how it will affect the overall fashion industry. Along with that, the end user also has an obligation to be sustainability aware. Because, the understanding of sustainability in the young experts will make them the game changers. And the hope for the transformation of the industry can be possible in the next decade.

The Global Denim Jeans Market Analysis and Predictions

Global Denim Jeans Market

This article highlights the current global denim jeans market research analysis as well as the expert’s predictions of denim jeans business for coming years. I am sure the below information would provide concise but ample global market knowledge about the jeans industry trend. It also touches the insightful views on the issues affecting future business decision making for denim and jeans executives.The Denim jeans market of current year 2017 is worth in US$ 56.55 billion. In which the two key players Europe and North America have total contribution is around 70.9% of the total world. The percentage of contribution of the both players would be varied in future. As some experts say it remain same but some strongly believe that Europe pace would be better than North America.

Denim Jeans Market Analysis:

This huge denim jeans market is normally segmented by price differences. And here I want to mention this thing that there is no any good logical explanation of the price up-charge. Although there is some value addition in the high price articles (adding some extra features like GOTS, wearable technology or UV protected etc) yet the offered value is not justifying the price tag.

As per the research, the worldwide total volume of jeans for 2017 is 1,959 million pieces with an average worldwide retail price is around US$29 per piece. Whereas the Europe average price is US$40 and South America and rest world has restrict on US$15-17. There are 13 million jeans (high fashion) with a high price group and around 1,371 million in low price category. And the balance quantity is in between of the moderate prices range. If we review the consumption behavior of two major consumer market then figures per year varies. The North American consumers buy an average 1.4 pairs of jeans per person. Whereas, the European customers average consumption in denim jeans is around 0.6 per person per year.

Denim Jeans Market Future:

The future of the denim jeans industry is quite hopeful and the experts are predicting gradual growth in this business. As per the denim jeans gurus, the growth rate of denim jeans business in pieces till year 2022 will be around 2,089 million pieces (US$ 59.46 billion worth) with an estimate growth rate of 6.6%. Although the new trends which are related to environment is really hot now a days. And most of denim companies are more curious about sustainability of their product and its impact on environment. The steps towards sustainable environment is healthy but cost incurring development. As it would definitely be a challenging for a big market which categorize under price conscious segment.