05 Ethical and Eco Friendly Jeans Brands Guideline

05 Ethical and Eco Friendly Jeans Brands Guideline

Most of the denim jeans brands are now emphasizing on eco-friendly product attributes in their offered range. As we all knew this thing that even an ordinary consumer who don’t have any know how about the textile industry, demands for sustainable product. The reason behind this awareness is a voice of “whistle blower” now finally awaked both consumers and manufacturers. Despite of all this, textile industry is still the 3rd most polluting industry of the world. Not only this, it’s the second largest consumer of water. And as per research, a normal single pair of jeans consumes 10,000 litres water in its different making processes. It’s not end, the chemicals which normally used for dying and washing process are also polluted our environment and water. Keeping aside the environment issues, this labor-intensive industry is also facing several health hazards and other human rights issues in many places.

Eco Friendly Jeans Brands Analysis:

Although we appreciate the jeans brands positive efforts towards green environment and other labor issues. Yet we need to specify this thing too that at what level they should drag themselves towards sustainability. In other words, we can say that how much ethical is actually ethical for our society and environment. So, while analyzing a sustainable brand, we would consider all the factors which we described above. And in case of missing or less participation on any category by the brand, wouldn’t be consider as eco-friendly brand. Below we choose some best eco friendly jeans brands whose sustainable practices are contributing a lot for our environment as well as for our society.

Reformation:

A Los Angles based brand, created in 2009 with an aim to refine the denim industry through eco friendly and sustainable practices. And for this, they made revolutionary changes in their sourcing and manufacturing process. In order to firmly follow their strict standards, most of their production is produced in their factory headquarter downtown Los Angles. Not only this, the small bulk part which is producing abroad is also gone through all their strict compliance parameters.

More than 50% of their garment range is made in Tencel, Viscose and recycled material. Along with that the 15% of fabric used in their garments are vintage or from dead stock. The energy resources are met from wind energy in their factory. And all the hourly workers are paid more than minimum wages.

Everlane:

It was founded in year 2010 as an online retailer. During its initial phase, the company gained a huge number of subscribers (around 60,000). They have started their first New York based pop up shop in 2012. And in September 2017, they have launched their first sustainable denim collections. The main distinguish thing of their product from other jeans brands is offering sustainable product in an affordable and transparent cost. Their radical transparency reveals the true cost (material, labor & transportation) of every product.  Along with its cost transparency, their material and vendor’s transparency practices are also appreciable. As their audit compliance standards are really strict regarding wages and reasonable working and residential environments.

Source Jeans:

Source Jeans is no doubt comes under the best ethical men’s jeans brands. As per the company their jeans takes 60% less water, 50% less chemical and 40% less energy as compare to other jeans brands. You didn’t find any brand label on their jeans but find two white stitches line on the back pockets. And in order to save extra material, the care instructions are also printed on pocket bags. Their partners are closely working with “Greenpeace” to develop less resource intensive product. That’s why they dyed denim with natural and biodegradable polymer which replaces harmful chemicals. They skipped sizing and mercerizing process in their denim weaving process which definitely reduces the water, energy and chemical consumption.

Kuyichi:

The said ethical brand was founded in 2000 when the founders “NGO Solidaridad” were exploring cotton industry in Peru. They were shocked to see the pollution and labor poverty level of this industry. So, they have decided to launch their own ethical brand. Since that time cotton products are hot so they decided to start their organic cotton garment line. As this line gives toxic free products with better earning source to labor and farmers.

Other than organic production, their products are also made of with recycled denim and plastic bottles. Along with that their “Underwater project” was also productive step towards green foot. As this was related to create awareness about the plastic usage in our daily life. And how it impacts our whole environment, due to its high dissolution (400years to 1000years).

AG Jeans:

Founded in year 2000 by Yul Ku, with an aim to offer premium denim range to its clients. Although they offered many successful denim ranges till year 2008. Yet in 2008, Samuel Ku (Son of Yul Ku) joined the company as creative director. It added one element into their brand which is “care”, care for the environment. They have integrated units where their state of the art styles are cutting, sewing, washing and finishing. Since everything is under their full control so that they can control the production processes in a more sustainable way. That’s why; they have already reduced their 50% water consumption in washing process and used sustainable fibers in denim fabric.

How Natural Fibres are Improving the Textile Sustainability

natural fibres

The usage of natural fibres has significantly increased in past few years. The reason behind this urge is an increasing awareness and vision of consumer about environment and climate.  In past few years, the sustainable developments in textile and apparel industry compelled manufacturers to produce eco-friendly products. The harmful effects of man-made fibres (acrylic, polyester, spandex and nylon) on environment and shortage of highly used resource (cotton) enforced authorities to conceive something new. As the current organic farming output couldn’t fulfil the present requirements of the industry. So, the industry professionals have to search out some other substitutes which could give the consumers same attributes with comparatively less cost and harm to environment.

Natural Fibres from Natural Resources:

After digging out deeply, the experts came up with some best natural resources which could be used for sustainable products. And these natural resources include; banana, pineapple, coffee, lotus, stinging nettles and hemp. The extracted natural fibres from the said resources are considered as best both for human as well as for environment. Below we shall find in detail about the usage of the natural fibres which are made from above-said natural resources.

Coffee Ground:

A Taiwan based textile company named Singtex combined the post-patented treated coffee ground with polymer (recycled PET bottles as a base) to develop the master batches before spinning it into yarn.  These coffee grounds are the same which mostly coffee makers/drinkers throw away after making the coffee. So, this company utilizes the wasted grounds and used them as a main ingredient for coffee ground natural fibres. This natural fibers based fabric has multi-functional attributes which can use both for household as well as outdoor items. The Taiwanese company introduced S.Café (coffee ground based fibres fabric) for active wears. The said fabric has anti-bacterial natural attribute and dries 200 times faster than cotton.

Moreover, it has also odor blocking and UV protection attribute. All these extra-ordinary attributes are possible with wasted bottles and coffee ground. As per the company, five bottles and 03 cups of roasted coffee ground are good enough to make one T-shirt. Now need of the time is that how we could convince more and more fashion players to use this type of fabrics which has number of attributes with less impact on globe.

Banana:  

Banana natural fibers are made from stem of banana tree. This fibre is one of the world’s strongest natural fibres with added qualities of durability and biodegradable. Anyhow, extracting a fibre from banana stem is quite hard and labor intensive job. Banana fibres are normally similar with bamboo fibres but its durability, spin ability, fineness and tensile strength is better than it. You can use banana natural fibres in different textile products. As you will have different types of thickness and weight of this fibre so you can use the suitable type according to your requirements. For banana yarn, alkaline solution is used for boiling strips of the sheath. Once it gets softer and separated then these natural fibres joined together to make a long thread which are then spun wet.

Similar to coffee grounds, the banana stems are thrown by the farmers which normally use as main ingredient for banana natural fibres. There are so many products (like mats, ropes, hand-made papers and some woven fabrics) in which banana fibre is used as a main ingredient.  A company named “Green Banana Papers” is using banana fibers for its products like purses, vegan wallets, beads and papers.

Lotus:

There are countries like Thailand and Myanmar which is extensively working on lotus based natural fibres fabric. It seems fascinating that producing fabric from lotus. But the interesting thing is that the fabric which is made from lotus natural fibres has a luxurious feeling (mixture of silk and raw linen feel). Along with that it has added feature of stain-resistant, light weight, extremely breathable and soft & silky feel. The fabric processing of lotus based natural fibre fabric is bit typical. After harvesting the lotus stem, it is cut at the end to extract long and thin fibre. These fibres are washed after extraction and then dry it for weaving on traditional hand looms. The fabric which is made with lotus fibre is normally expensive and has relatively rich look and feel.

Hemp:

Hemp fibre is considered as one the most versatile fibre in natural fibres list. It is most durable, resilient, has natural anti-bacterial and air conditioning system. The hemp’s plant is a fast growing plant which consumes less water and don’t require any fertilizer or pesticides. But despite of all its benefits, the cultivation of this plant is banned in the western world. And the reason behind this, it has direct connection with Cannabis Sativa plant which creates drugs. Anyhow, the said plant is freely cultivated in China. And currently China is contributing the 50% of total world’s hemp production. Moreover, it also owes more than +300 international patents on hemp fibers and textile production.

Stinging Nettle:   

Similarly to hemp fibre, the stinging nettle natural fiber has also resourceful features. The sting nettle fiber based fabric keeps the wearer cool in summer and warm in winter. Urtica dioica is a common example of stinging nettle. And this plant is spreading throughout Europe, North America and also occurs in North Africa and some parts of Asia. So, it has an edge on hemp that it can be cultivated anywhere in Europe and US. Moreover, it consumes less water and don’t require any pesticides or fertilizer for growth. In order to get its fibres, it harvested in summer season. After harvesting the stems, you can get its fibre after drying the stems through certain steps.

Pinatex:

Just like its name, Pinatex drive from pineapple fabric. The fabric which is made from pineapple leaf’s fibre is look like leather. The process which extracts fibre from leaves is called decortication. And the extracted fibres go through a certain industrial process to become non-woven textile.  Pinatex is a introduced by a UK based company named “Ananas Anam”. It’s a result of company’s several years efforts and research. The Pinatex is strong, versatile, breathable, soft, light, flexible fabric. And company is using this leather look fabric in both footwear and other textile accessories. Just like lotus fabric, the Pinatex is also costly fabric and normally consider as luxury item. On the other hand, the rest fabrics have potential to market them into mass level.

06 Best Eco-Friendly US Based Online Fashion Stores

06 Best Eco-Friendly US Based Online Fashion Stores

The leading fashion businesses and organizations of the world are more caring and probing about eco-friendly products and services. The top brands are striving their best to portray themselves as unique eco-friendly player from others. And for this, they are investing their energies and money in all the activities which are definitely in favor of our planet, people and company’s growth as well. One brand is attracting us because it’s investing on water pollution issues so that we could save pure water for our next generation. On the other hands, the next is emphasizing on forests awful situations and its company’s positive contribution towards green environment.

In the nutshell, everybody realized this thing very clearly that consumer of current era is well-informed and educated about environment. And it’s the first requirement of every consumer that clothes, food or beauty items which they are going to purchase is from sustainable sources. Under which circumstances, the workers produce such items and what are the mode of transportation which are used to reach these items to us. In short, you need to be really transparent on each and every activity of your product/material sourcing.

Best Eco-friendly US Online Fashion Stores:

The online fashion stores practices towards sustainability is not new. If you look into this industry deeply then you may realize that there are so many online fashion portals which are practicing the same for a long time. Even you would find some brands which are incepted due to only this reason. As the founders of the said brands anxiously feel the careless attitude of the main players towards environment and people. So, they decided to jump into this business and start their sustainable clothing line and other products. It doesn’t matter whether they are in the below top list or not but their step towards environment is like a whistle blowers. We have already discussed UK best online fashion stores in our previous articles. So, now we want to highlight some best eco-friendly US online fashion stores which are strictly follow the sustainable practices and standards:

1. Elborne

A famous US based online fashion store which offers its client sustainable and ethical products with style. An LA based 28 years old girl named Ashley and her husband and business partner, Bryant owned and operate this store. As per them, they prefer style over trend and encourage their consumer to buy incredible highly piece instead of spending money on several small trendy pieces. They believe that while caring the environment one should not buy such thing which made him/her feel bad. So, this online fashion portal offers such products which are not only stylish but also conforms the green standards. They give confidence to their clients that every single garment on their site is highly ethical and cruelty-free. You can find so many brands on their site which are really famous and well known.

2. Modavanti

A leading online fashion store which is committed to offer only sustainable products to its online fashion lovers clients.  Despite of several industry’s sustainable initiatives, the company believe that there is still need to do a-lot for this issue. So, they have introduced a unique badge system that clears this thing that how much this item you are buying is eco-friendly. So, to be the part Modavanti’s supplier list, your product should have at least one badge. Their other efforts towards sustainability like vegan products, eco-friendly, zero waste, fair trade, made in USA, recycled, organic and artisan are really remarkable.

3. Amour Vert

As the online fashion brand Amour Vert name meaning in French is “Green Love”. The Vert was founded with an ambition to offer high fashion products to its clients but with strict sustainable standards. When Linda Balti (Amour Vert’s Founder) decided to launch Vert, at that time, the fashion industry was the second pollution generating industry in the world. So keeping in mind this thing, the Vert team decided to go for green friendly products. So, they are using sustainable fabrics, non-toxic dyes and zero waste policy in all their high online fashion range.

Their sourcing team is striving for the best to procure sustainable sources for their products. One of their luxurious fiber Merino wool is source from Wool-mark approved stations in Australia. And one of their brand “BeGood” has already partnered with Evidence Action (non-profit purify chlorine distributor). So, on every sale they make, they will offer 12 gallons of pure water to African countries like Kenya & Ugnada.

 4. Lux & Eco

At Lux & Eco, you would have plenty of options to buy different kind of products and services at one online fashion portal. As they are offering plenty of sustainable and highly eco-friendly items at one e-commerce site. From organic food to sustainable beauty items, you would get amazing number of environmentally responsible brands over here.  The company’s unstoppable efforts towards green and safe environment are really appreciable. As they are partnering with different charities like ”Global Green”,  “Girl Up”, “Falling Whistles” and “Marine Megafanna Foundation” to make the world more sustainable and safe.

5. Ethica

An online fashion store named Ethica is own and run by an artist named Ariana Boussard-Reifel. Reifel transformed her passion into business and launched a sustainable online antique and vintage jewelry store.  She is one of those who really enjoy the sustainable approach and have a passion to implement its standards not only into her business as well her life too. The artist’s life is good example of sustainable life. When you review her personal apartment and wardrobe, you will find everything antique, vintage and from second hand stores.

Same is the case with their sustainable products; they made their jewelry by hand, using ethical and sustainable standards. All their products are produced locally. And for this, they hired local teams which paid living wages to cast from recycled metals. Along with their products, their packaging is also from recycled material and recyclable.  They are continuously participating and donating in carbon neutral program which reduce your greenhouse gas emissions where possible.

6. The Reformation

This online fashion portal was incorporated in year 2009 by Yael Aflalo. The most of their online fashion catalogue production is produced in their own factory, located in Los Angles. There are very little quantity which is produced in rest of US and some abroad places. But all production is made by strict eco-friendly and sustainable standards. They source sustainable fabrics and vintage garments through its eco-friendly supply chain so that it create less/zero impact on nature. The most beautiful thing is their transparency, they host the tour to their factory to meet the people who made our clothes.

08 BEST SUSTAINABLE UK ONLINE SHOPPING STORES

08 BEST SUSTAINABLE UK ONLINE SHOPPING STORES

The sustainable or eco-friendly shopping is becoming the main preference of today’s consumer. Thanks to the environment-friendly people who enforce us to think a-bit about the nature during our day to day shopping.  And this thing also enforced the brands to strictly follow the standards which are in favor of our planet and people. As we already highlighted the sustainability efforts of few denim and other fashion brands  in our previous articles. But here we want to disclose some best UK based online shopping stores and their positive efforts towards sustainability. So the sustainable shopping desire also became much easier and approachable because of its globally presence and serviceability.

Sustainable Online Shopping Stores:

Here we have explored UK based best eco-friendly online shopping stores which are offering both apparel and personal grooming items. And the interesting thing which I want to share with you that most of the below stores are owned by female. The way they manage both business and environment activities is much appreciable and a benchmark for the followers.

1. Gather and See

Founded by Alicia Taylor and Stephanie Hogg, the most stylish and ethical online shopping platform which really care about fashion, style along with people and planet. Their eco-friendly brands have proper monitoring while in production. As they really care about the water and electricity consumption during product development process. And currently its eco-friendly products are using bio gradable packaging due to zero waste policy. The company emphasize on worker’s equality and transparency in each and every step of material sourcing.

2. Reve en Vert

The Rêve En Vert online shopping portal was founded in year 2013, It has established itself as the premier online retailer of sustainable luxury. As the usage of organic and natural materials is essential of all its products. And their sourcing and designing team is continuously striving for best ethical materials for their products which have minimal effect on environment. In the REV studio, even a little thing matter. That’s why company’s small but continues efforts towards waste control are marvelous. The company’s partnership with “Trees for Future”  is also a great step towards green and healthy living.

3. ASOS Green Room

With a believe that there should be no barrier for getting a new outfit. This online shopping site is selling 3, 00,000 dresses in a week. As per them, they are not just selling or making profit but they are living in the heart of their customers. As per the company’s commitment to ensure the fashion with integrity. And for this, they are really caring about the transparency and progress of their supplying partners. Their website and published periodic reports update their consumer about their team’s contribution towards planet and people.

4. Bamford

Since 2006, Bamford is offering clothing, body and skin care products to its clientele via online. This online shopping company is offering remarkable clothing from the fine natural fibers. And their finest body care products from organic and botanical ingredients proved the company’s strict policy towards environment and people.  You can find multiple ethical products which they procured different countries like Scotland, Italy, Nepal and India.

5. People Tree

A 25 years old online shopping platform which gives surety to its clients that whatever you buy from here will be strictly ethical and sustainable. They claim to stand against fast fashion which gives society pollution, child labor, inequality and destruction of natural environment. So, they portrayed themselves as slow fashion followers which are really taking care of ethics, nature and planet people. People Tree developed the first integrated supply chain for organic cotton (from farm to final product). And they are the one those who got GOTS certification on their entire supply chain. They prefer hand weaved fabrics, by-sea shipments instead of by-air and choose recycled products instead of synthetic/non-biogradable materials.

6. TIFF

Tiff (an online shopping portal) was conceived by an 18 years old girl named Tiffany Roberts. As per the company, their ethical fashion and stylish products are only for those who have really concern about environment. They are offering different sustainable products to its clientele with different categories like “recycled & upcycled”, “ethical” and “eco-friendly products”. Their sustainable product range includes: accessories, dresses, trousers, jewelry, bags, shorts and skirts, lingerie etc. And currently this online shopping mall is offering more than 50 brands to its target segment (Men, Women & Kids).

7. Fashion Compassion

A UK based online shopping store offering variety of sustainable items to its clientele. It is owned by a young girl, Ayesha Mustafa, who named her sustainable products with its characteristics. They are offering 06 sustainable stamped products which guide their consumer about the sustainable credentiality of their purchase. Their sustainability stamps include: “Eco-Friendly”,” Locally Produced”, “Artisanal Reviving Craft”, “Fairl Traded”, “Upcylced Material” and “Vegan”.

8. AIRR Boutique

AIRR is continuously support brands who are ethics and sustainability conscious. It only prefers those brands whose products are made by FairTrade artisans and with organic material. As per the company’s management policy “Buying exclusively fair trade clothing or exclusively organic clothing should be something that is just normal. Not posh, not hippy, not middle class, not special, but just normal”. The company doesn’t encourage fast fashion products which are made from pesticides, toxic chemicals and used tons of water in processing and manufacturing. They don’t even encourage cheap items which ultimately made by enforced or child labor.

How Ethical Consumer Favors Environmental Sustainability

How Ethical Consumer Favors Environmental Sustainability

The history of textile sustainable/ethical products has started in early 1990’s. It was the time when manufacturing entities and ordinary consumers started taking interest in eco-friendly products and environmental sustainability issues. And this was the phase when green movement goals have started under discussion on a mass level.  The key manufacturer commenced producing eco-friendly products like organic cotton, bio-gradable papers and detergents, bamboo fibers, sustainable chemicals and pesticides etc.

Similarly, by the end of every day, the ethical spending trend is also increasing in all over the world. As consumers are more insist on eco-friendly products rather than conventional. As per research study findings by Grand View Research, the global eco fiber market will expected to reach US$ 93.27 till year 2025. And the growth rate would be anticipated around 12% pa.  As per some other research findings, the global eco-fiber demand has already increased from 9570 kilo tones. And it is expected to increase up to 7.25% till current year to year 2025.

Ethical Consumer and Environmental Sustainability Approach in UK:

The trend of buying less but buying better is more dominant in UK market. As per the new ethical consumer markets research study findings 2015, the value of ethical product’s sales increased by 8%. It was the time when inflation scarcely rose 0.5%. As per the other research study by Mintel, the 69% women of segment 25-44 aged group said that they prefer quality over quantity. Not only this, the new study report on millennials says that 70% from the target respondents loves to spend on eco-friendly products.

The UK ethical market spending wroth was £54 billion in year 2016. And it represents the 7% of the total UK conventional product’s sale. Based on the consumer buying behavior and trends, most of the national and international brands started aggressively sourcing eco-friendly products. Despite of increasing trends and demand of sustainable clothing in all over the world. The eco system is not as controlled as it should be and still there is need to do a lot towards sustainable development agenda of 2030.

Although the denim and clothing companies’ efforts towards sustainability are remarkable yet we still need to improve the overlooking areas. Being a consumer, we have the power to drag or change industry giant’s approach towards sustainability. If we well educate ourselves from the supply chain system of the brands which we often use. And our brand loyalty is totally depending upon the brand’s strict policy towards environmental sustainability. Then we can say that we are wise and ethical consumer as well as responsible resident of this beautiful globe.

Ethical Consumer:

As we discussed above, being a consumer, our buying behavior and trend has significant effect on our society. As we already discussed in our other article that how excessive cloth buying created waste clothes and polluted our environment. Similarly, if we buy less but buy conventional clothing (unethical) even then our environment will pay the cost of it. So, the approach regarding buy less but buy better will work here.  And we can say that while buying anything, we need to follow an ethical approach. Being an ethical consumer, we should be really careful about our buying that it doesn’t harm our environmental sustainability, society and other creatures (animals etc.).  So, we can say, we need to do a little research before buying any item so that we could contribute positively for the betterment of our globe.

Being an ethical consumer, we need to spend a little time and research about the origins from where our clothes other daily utensils come from. Although the research work and information digging is getting smooth and easy day by day. Because, most of the companies are already showing its material suppliers published to their sites. Moreover, you can also get a lot of information about company’s approach and its journey towards sustainability in daily journals and news updates. By putting a little effort, we can pay our contribution in our natural environmental sustainability.

How Fashion Fabrics Distract Forest Sustainability

 

How Fashion Fabrics Distract Forest Sustainability

From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.

From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.

Forest Sustainability:

The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

Canopy & USFIA Partnership:

The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.

So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.