06 Basic Guidelines for Denim Jeans Manufacturing

06 Basic Guidelines for Denim Jeans Manufacturing

The history of denim jeans started in 19th century at America. The Levi Strauss and Jacob Devis were the main key persons and founder of denim jeans pant. The Levi Strauss came from Germany to US in 1853 where he joined his brother’s dry goods business. He was dealing in different items in which cotton fabric was also included. Whereas, the Jacob W. Davis (a tailor of different items like tents, horse blankets, and wagon covers) was one of his customer of cotton fabric. One day, Jacob Devis customer ordered him a stardy pant that could bear hard work. So, he bought denim-jeans fabric from Levi Strauss and made stardy pant with copper-rivets at different parts of the pant.

After making the first successful development in jeans, the Jacob decided to do continue this line with some more advancement. So, he contacted the Levi Strauss and asked him to join him for this project. The Levi Strauss agreed to support him for this development and then they started work on denim jeans garments. So, this is how the first jeans pant was invented in 1873 with the joint efforts of Jacob Devis and Levi Strauss. And after that their jeans factory introduced and changed the main concept of jeans pant. And it’s the tireless efforts of both experts which introduced the denim jeans from workwear to fashion wear.

History of Denim Jeans Fabric:

As we all know that the jeans are made from denim. The word denim is derived from sturdy fabric called “Serge de Nîmes” in French language. The weavers of Nîmes in Italy were trying to reproduce the cotton corduroy fabric but due to some error they developed a sturdy twill fabric known as denim. And this twill fabric’s weft passes through two or three warp threads. Initially, the warp thread was indigo blue dyed whereas the weft threads remained in white color. So, the facing part of the fabric was blue whereas the reverse side of the denim fabric was in white color.

Although with the passage of time, there are too much enhancements in the characteristics and look of the denim fabric. But, the regular denim jeans fabric still has the same look (reverse side white and front side blue indigo). The blue indigo is a dye which was initially made from trees. But with the passage of time, it is now making with synthetic chemicals with some advance look and features. There are mainly four types of denim fabrics which are usually extensively use in denim jeans fashion industry. The main denim jeans fabrics are cotton/stretch, poly cotton stretch, 100% cotton and poly cotton. Although there are some other types too in denim yet they are not as hot selling items as above said qualities.

Denim Jeans Garment Making Process:

After having a basic information about denim jeans history, making and types of denim. Let’s have a look on below step by step detail of denim jeans pant making process. And for this we will start the same from development process from fabric development to garment finishing step:

Spinning & Weaving:

The cotton denim jeans fabric is developed by cotton thread which is made from cotton crop. The field workers picked the crop from fields and send it to spinning mills for yarn development. The spinning mills follow the sequence of processes that convert raw cotton fibres into yarn. And by following these numbers of spinning processes, they get clean, strong, uniform yarns required for weaving process. After going through rope dyeing and sizing process, the yarn sized beams are ready for weaving. This yarn is used both in warp and weft thread of the denim to develop a stable and long lasting fabric. After weaving process, the fabric is moved to finishing department for final finish/look.

Cutting:

At cutting, first of all, the required garment (top/bottom) patterns are made before cutting start. And these patterns are drawn on cutting layers on denim fabric. Cutting layers length and thickness (05/200 layers per cutting table) are decided according to the requirement of order. Once the layers are done, the plotter machine drawn the paper pattern which is laid on the denim layers for cutting. The sharp cutters are used to cut these layers according to the drawings.

Stitching:

The cut parts of denim fabrics layers are then move to stitching department for stitching purposes. In some garments, the embroidery or printing is required. So, these parts normally move to embroidery or printing department before stitching process. The stitching of normal pant is done by polyester/cotton thread (top thread: 30-40 count, inner thread: 50-100 count). And normally the stitching process is done in chain production system (garment stitching operations divided into number of operators). Once, the stitching is done then raw top/bottom moved to washing process.

Washing:

The washing process is divided into two steps, the first one is dry process and the other one is wet process. In dry process, all the before wash effects like distressing, sand blasting, tie & dye, pintuck effects etc. are done before the washing process. After completing the dry process the garment steps into enzyme/stone wash process. During this process, the shade and grain effects are matching through different enzymes and bleaching chemicals. The white used effect at front and back is normally made with KMNO4 (Potassium permanganate) chemical. If the wrinkles are required on garment then the garment wrinkles are cure into oven after washing process.

Finishing:

After washing, the garments are landed on finishing department. Here, all pre-finishing (cropping, buttoning, mending etc.) and finishing (pressing, quality, tagging & packing etc) processes are done. Once quality is done then garments are packed into cartons according to the required client’s ratio for final dispatch.

Some Ending But Important Points:  

The above fabric and garments making process is a conventional process. Although there are so many enhancements are already made in the above process but the basic procedure is still same. If someone wants to closely understand the denim jeans making process then he/she must go through the above steps first. After having a complete know how about the conventional method. Then he/she should review the other modern steps which are mostly related to environment sustainability in garment manufacturing process.

As it’s really necessary to know these sustainable technologies enhancement too. Because the old or conventional manufacturing process is not eco-friendly. Although the manufacturing steps remain same in new method yet the techniques which we adopt in these steps will be changed. For example, the crop cultivation method and spinning method has improved now. As in old cultivation method, we were consuming too much water and chemicals in our fields. Whereas now, the consumptions of water and chemicals are now too much controlled in both cultivation and spinning process.

Same is the case with garments manufacturing. After knowing the above steps, you should know about the lean manufacturing process. As it considers as best manufacturing approach which guides you how to enhance manufacturing with zero waste. The traditional or old washing process was the more water and hazardous chemical consuming process. So, now there are some enhancements in washing process too which  considers as eco-friendly. There are so many technologies which are working perfectly and saving too much water and chemicals. And more importantly, it is saving our land from the toxic chemicals of washing and finishing process of garments.

05 Ethical and Eco Friendly Jeans Brands Guideline

05 Ethical and Eco Friendly Jeans Brands Guideline

Most of the denim jeans brands are now emphasizing on eco-friendly product attributes in their offered range. As we all know this thing that even an ordinary consumer who don’t have any know how about the textile industry. Even he is demanding for ethical and sustainable product. The reason behind this awareness is a voice of “whistle blower” which finally reached to our ears. And this warning at last, awaked both consumers as well as the manufacturing concerns. Now the consumer of the current era is not only conscious about the ethics and sustainability matters. But they are also really curious about the buying decision of any cloth. As they also know that their every new purchase can put a burden on planet in shape of clothes waste. It doesn’t matter whether that particular buying is ethical or non ethical.

Keeping in view the current scenario, where the information level of everybody is up to the mark. And every individual is striving to take our planet towards its original green shape. Even today, the textile industry is still the 3rd most polluting industry of the world. Not only this, it’s the second largest consumer of water (fabric dyeing and garment washing process). And as per research, a normal single pair of jeans consumes 10,000 litres water in its different garment making process. Moreover, the chemicals which normally use for dying and washing process are also polluting our environment and land water. Keeping aside the environment issues, this labor-intensive industry is also facing several health hazards and other human rights issues in many places. And these include force labor, child labor, paying less than minimum wages slack, no medical or social security benefits.

Eco Friendly Jeans Brands Analysis:

Although we appreciate the jeans brands productive efforts towards green environment.  And their other legendry steps towards labor-rights which ensure this thing that all labors are treated as per standardize law. But here, we need to specify this thing too that at what level they should drag themselves towards sustainability. In other words, we can say that how much ethical is actually ethical for our society and environment. So, while analyzing a sustainable brand, we would consider all the factors which we are highlighting above. And in case of missing or less participation on any category by the brand, wouldn’t be consider as eco-friendly brand.

Below we choose some best practicing ethical and eco-friendly jeans brands. And after reviewing their environmental friendly efforts, we could have an idea that no issue is big. If you have a positive attitude and dedication then you can easily overcome the big issues with no trouble. The below famous brand’s sustainable practices are contributing a lot for our environment as well as for our society. It is also a benchmark or guideline for other medium or small size brands whose production lines are still unethical.

Reformation:

A Los Angles based brand, created in 2009 with an aim to refine the denim industry through eco friendly and sustainable practices. And for this, they made revolutionary changes in their sourcing and manufacturing processes. In order to firmly follow their strict standards and paractices, most of their production is running in their own Los Angles factory. Not only this, the small bulk part which is producing abroad is also gone through all their strict compliance parameters.

More than 50% of their garment range is made in Tencel, Viscose and recycled material. Along with that the 15% of fabric used in their garments are vintage or from dead stock. The energy resources are met from wind energy in their factory. And all the hourly workers are paid more than minimum wages. So, we can say that they are not only saving the natural resources by choosing ethical supplies. Along with that they are also playing a dynamic role in recycling the useless clothes into new one.

Everlane:

It was found in year 2010 as an online retailer. Since its inception, the company gained a huge number of subscribers (around 60,000) in its initial months. After a successful online start, they jumped into conventional business and started their first NY based pop-up shop in 2012. And in September 2017, they have launched their first sustainable denim collections. The main distinguish thing of their products from other brands is offering sustainable product in an affordable and transparent cost. Their radical transparency reveals the true cost (material, labor & transportation) of every product.  Along with its cost transparency, their material and vendor’s transparency practices are also appreciable. As their audit compliance standards are really strict regarding wages and reasonable working and residential environments.

This brand clears this perception that sustainable or ethical products are not cost effective. As they make this thing possible to offer its sustainable products almost every segment of the market.

Source Jeans:

Source Jeans is no doubt comes under the best ethical men’s jeans brands. As the company claims, their jeans pant uses less natural resources and other chemicals as compare to other jeans brands. It consumes 60% less water, 50% less chemical and 40% less energy in comparison to other jeans brands. You wouldn’t find any brand label on their jeans but find two white stitches line on the back pockets. And in order to save extra material, the care instructions are also printed on pocket bags. Their partners are closely working with “Greenpeace” to develop less resource intensive product. That’s why they dyed denim with natural and biodegradable polymer which replaces harmful chemicals. They have already skipped sizing and mercerizing process in their denim weaving process. It means that they are saving plenty amount of water, energy as well as the chemicals.

Kuyichi:

The said ethical brand was founded in 2000 when the founders “NGO Solidaridad” were exploring cotton industry in Peru. They were shocked to see the pollution and labor poverty level of this industry. So, they have decided to launch their own sustainable and ethical brand which has less carbon footprint on planet. At that time cotton products are really hot so they decided to start their organic cotton garment line. As this line gives toxic free products with better earning source to labor and farmers.

Other than organic production, their products are also made of with recycled denim and plastic bottles. Along with that their “Underwater project” was also productive step towards green foot. As this was related to create awareness about the plastic usage in our daily life. And how it impacts our whole environment, due to its high dissolution (400years to 1000years).

AG Jeans:

Founded in year 2000 by Yul Ku, with an aim to offer premium denim range to its clients. Although they offered many successful denim ranges till year 2008. Yet in 2008, Samuel Ku (Son of Yul Ku) joined the company as creative director. It added one element into their brand which is “care”, care for the environment. They have integrated units where their state of the art styles are cutting, sewing, washing and finishing. Since everything is under their full control so that they can control the production processes in a more sustainable way. That’s why; they have already reduced their 50% water consumption in washing process and used sustainable fibers in denim fabric.

How Natural Fibres are Improving the Textile Sustainability

natural fibres

The usage of natural fibres has significantly increased in past few years. The reason behind this urge is an increasing awareness and vision of consumer about environment and climate.  In past few years, the sustainable developments in textile and apparel industry compelled manufacturers to produce eco-friendly products. The harmful effects of man-made fibres (acrylic, polyester, spandex and nylon) on environment and shortage of highly used resource (cotton) enforced authorities to conceive something new.

The current organic farming output couldn’t fulfil the present requirements of the industry. Although, the growth trend of organic farming is increasing day by day. And every year, we are getting handsome growth in the total organic farming production of the world. But, there is still a huge gap between supply and demand of the world which can’t fill in next few years. And unfortunately, this gap fills by other conventional way of production which doesn’t meet the ethical and sustainable production standards. So, the industry professionals are searching out some other substitutes which could give the consumers same attributes. But its impact on our environment is comparatively less than the current which we are following presently.

Natural Fibres from Natural Resources:

Our environment and natural resources has ruined due to extensive usage of synthetic material and other harmful chemicals. In order to meet the fast fashion demand and supply, the manufacturers are bluntly using all these materials and chemicals. As these materials and chemicals have direct impact in destruction of our green environment. So, the environment people are continuously striving for those alternatives which could replace these harmonized materials and chemicals. After digging out deeply, the experts came up with some best natural resources which could be used for sustainable products. And these natural resources include; banana, pineapple, coffee, lotus, stinging nettles and hemp. The extracted natural fibres from the said resources are considered as best both for human as well as for environment. Below we shall find in detail about the usage of the natural fibres which are made from above-said natural resources.

Coffee Ground:

A Taiwan based textile company named Singtex combined the post-patented treated coffee ground with polymer (recycled PET bottles as a base) to develop the master batches before spinning it into yarn.  These coffee grounds are the same which mostly coffee makers/drinkers throw away after making the coffee. So, this company utilizes the wasted grounds and used them as a main ingredient for coffee ground natural fibres. This natural fibers based fabric has multi-functional attributes which can use both for household as well as outdoor items. The Taiwanese company introduced S.Café (coffee ground based fibres fabric) for active wears. The said fabric has anti-bacterial natural attribute and dries 200 times faster than cotton.

Moreover, it has also odor blocking and UV protection attribute. All these extra-ordinary attributes are possible with wasted bottles and coffee ground. As per the company, five bottles and 03 cups of roasted coffee ground are good enough to make one T-shirt. Now need of the time is that how we could convince more and more fashion players to use this type of fabrics which has number of attributes with less impact on globe.

Banana:  

Banana natural fibers are made from stem of banana tree. This fibre is one of the world’s strongest natural fibres with added qualities of durability and biodegradable. Anyhow, extracting a fibre from banana stem is quite hard and labor intensive job. Banana fibres are normally similar with bamboo fibres but its durability, spin ability, fineness and tensile strength is better than it. You can use banana natural fibres in different textile products. As you will have different types of thickness and weight of this fibre so you can use the suitable type according to your requirements. For banana yarn, alkaline solution is used for boiling strips of the sheath. Once it gets softer and separated then these natural fibres joined together to make a long thread which are then spun wet.

Similar to coffee grounds, the banana stems are thrown by the farmers which normally use as main ingredient for banana natural fibres. There are so many products (like mats, ropes, hand-made papers and some woven fabrics) in which banana fibre is used as a main ingredient.  A company named “Green Banana Papers” is using banana fibers for its products like purses, vegan wallets, beads and papers.

Lotus:

There are countries like Thailand and Myanmar which is extensively working on lotus based natural fibres fabric. It seems fascinating that producing fabric from lotus. But the interesting thing is that the lotus natural fibres fabric has a luxurious feeling (mixture of silk and raw linen feel). Along with that it has added feature of stain-resistant, light weight, extremely breathable and soft & silky feel. The fabric processing of lotus based natural fibre fabric is bit typical. After harvesting the lotus stem, it is cut at the end to extract long and thin fibre. These fibres are washed after extraction and then dry it for weaving on traditional hand looms. The lotus fibre’s fabric is normally consider as expensive fabric due to its rich look and hand feel.

Hemp:

Hemp fibre considers as one the most versatile fibre in natural fibres list. It is most durable, resilient, has natural anti-bacterial and air conditioning system. The hemp’s plant is a fast growing plant which consumes less water and don’t require any fertilizer or pesticides. But despite of all its benefits, the cultivation of this plant is ban in the western world. And the reason behind this, it has direct connection with Cannabis Sativa plant which creates drugs. Anyhow, this plant is freely cultivates in China. And currently China is contributing the 50% of total world’s hemp production. Moreover, it also owes more than +300 international patents on hemp fibers and textile production.

Stinging Nettle:   

Similarly to hemp fibre, the stinging nettle natural fiber has also resourceful features. The sting nettle fiber based fabric keeps the wearer cool in summer and warm in winter. Urtica dioica is a common example of stinging nettle. And this plant is spreading throughout Europe, North America and also occurs in North Africa and some parts of Asia. So, it has an edge on hemp that it can be cultivated anywhere in Europe and US. Moreover, it consumes less water and don’t require any pesticides or fertilizer for growth. In order to get its fibres, it harvested in summer season. After harvesting the stems, you can get its fibre after drying the stems through certain steps.

Pinatex:

Just like its name, Pinatex drive from pineapple fabric. The pineapple leaf’s fibre fabric looks and feel like a leather. The process which extracts fibre from leaves is calls decortication. And the extracted fibres go through a certain industrial process to become non-woven textile.  Pinatex is a introduced by a UK based company named “Ananas Anam”. It’s a result of company’s several years efforts and research. The Pinatex is strong, versatile, breathable, soft, light, flexible fabric. And company is using this leather look fabric in both footwear and other textile accessories. Just like lotus fabric, the Pinatex is also costly fabric and normally consider as luxury item. On the other hand, the rest fabrics have potential to market them into mass level.

06 Best Eco-Friendly US Based Online Fashion Stores

06 Best Eco-Friendly US Based Online Fashion Stores

The leading fashion businesses and organizations of the world are now more caring and probing about eco-friendly products and services. The top brands are striving their utmost to portray themselves as unique eco-friendly player from others. And for this, they are investing their energies, time and money in all the activities which are definitely in favor of our planet and people. One brand is attracting us by investing heavily on water pollution issue. That’s how they are working extensively to save pure water for our next generations. Whereas, the other brand is emphasizing on forests awful situation. And how its company is contributing a lot towards green environment.

In the nutshell, everybody realized this thing very clearly that consumer of current era is well-informed and cares about environment. And now it’s the prime requirement of every consumer that clothes, food or beauty items which they are going to purchase should be from sustainable sources. Not only this, they also want to know that under which circumstances, the workers produce such items. And what are the modes of transportation which are used to reach these items to us. In short, you need to be really transparent on each and every activity of your product and material sourcing.

Best Eco-friendly US Online Fashion Stores:

The online fashion stores practices towards sustainability is not new. If you look into this industry deeply then you may realize that there are so many online fashion portals which are practicing the same for a long time. Even you would find some brands which are incepted due to only this reason. As the founders of the said brands anxiously feel the careless attitude of the main players towards environment and people. So, they decided to jump into this business and start their sustainable clothing line and other products. It doesn’t matter whether they are in the below top list or not but their step towards environment is like a whistle blowers. We have already discussed UK best online fashion stores in our previous article. But, now let’s have a look on the best eco-friendly and ethical US based online fashion stores.

1. Elborne

A famous US based online fashion store which offers its client sustainable and ethical products with style. An LA based 28 years old girl named “Ashley” and her husband and business partner “Bryant” owned and operate this store. As per them, they prefer style over trend and encourage their consumer to buy incredible highly piece instead of spending money on several small trendy pieces. They believe that while caring the environment one should not buy such thing which made him/her feel bad. So, this online fashion portal offers such products which are not only stylish but also meets the green standards. They give confidence to their clients that every single garment on their site is highly ethical and cruelty-free. You can find so many brands on this online fashion platform which are really famous and well known.

2. Modavanti

A leading online fashion store which is committed to offer only sustainable products to its online fashion lover clients.  Despite of several industry’s sustainable initiatives, the company believe that there is still need to do a-lot for this uncontrollable environmental issue. So, they have introduced a unique badge system which clarifies this thing that how much the item you are buying is eco-friendly. So, in order to become a Modavanti’s supplier, your product should have at-least one badge ratings. Not only this, they took various steps towards ethical and sustainable product line. Some of which include, vegan products, eco-friendly, zero waste, fair-trade, made in USA, recycled, organic and artisan are really remarkable.

3. Amour Vert

As the online fashion brand Amour Vert name meaning in French is “Green Love”. The Vert was founded with an ambition to offer high fashion products to its clients but with strict sustainable standards. When Linda Balti (Amour Vert’s Founder) decided to launch Vert, at that time, the fashion industry was the second pollution generating industry in the world. So keeping in mind this thing, the Vert team decided to go for green friendly products. So, they are using sustainable fabrics, non-toxic dyes and zero waste policy in all their online fashion range.

Their sourcing team is striving for the best to procure sustainable sources for their products. One of their luxurious fiber Merino wool is source from Wool-mark approved stations in Australia. And one of their brand “BeGood” has already partnered with Evidence Action (non-profit purify chlorine distributor). So, on every sale they make, they will offer 12 gallons of pure water to African countries like Kenya & Uganda.

 4. Lux & Eco

At Lux & Eco, you would have plenty of options to buy different kind of products and services at one online fashion portal. As they are offering plenty of sustainable and highly eco-friendly items at one e-commerce site. From organic food to sustainable beauty items, you would get amazing number of environmentally responsible brands over here.  The company’s unstoppable efforts towards green and safe environment are really appreciable. As they are partnering with different charities like ”Global Green”,  “Girl Up”, “Falling Whistles” and “Marine Megafanna Foundation” to make the world more sustainable and safe.

5. Ethica

An online fashion store named Ethica is own and run by an artist named Ariana Boussard-Reifel. Reifel transformed her passion into business and launched a sustainable online antique and vintage jewelry store.  She is one of those who really enjoy the sustainable approach and have a passion to implement its standards not only into her business as well her life too. The artist’s life is good example of sustainable life. When you review her personal apartment and wardrobe, you will find everything antique, vintage and from second hand stores. So, her passion enforced her to offer such products to the fashion lovers which have less impact on our environment.

Same is the case with their sustainable products; they made their jewelry by hand, using ethical and sustainable standards. All their products are manufacturing locally. And for this, they hired local teams which paid living wages to cast from recycled metals. Along with their products, their packaging is also from recycled material and recyclable.  They are continuously participating and donating in carbon neutral program which reduce your greenhouse gas emissions where possible.

6. The Reformation

This online fashion portal was incorporated in year 2009 by Yael Aflalo. The most of their online fashion catalogue production is produced in their own factory, located in Los Angles. And there is a very little quantity which is produced in rest of US and some abroad places. But positive thing is that all production is making under strict eco-friendly and sustainable standards. They source sustainable fabrics and vintage garments through its eco-friendly supply chain so that it create less/zero impact on nature. The most beautiful thing towards their sustainable practices is co.’s transparency policy. This gives an ultimate trust and confidence to their consumers on their ethical and sustainable products. As they host the tour to their factory to meet the people who made our clothes. So, anyone can physically review and check their whole eco-friendly transparent production and quality system.

08 BEST SUSTAINABLE UK ONLINE SHOPPING STORES

08 BEST SUSTAINABLE UK ONLINE SHOPPING STORES

The sustainable or eco-friendly shopping is becoming the main preference of today’s consumer. Thanks to the environment-friendly people who enforce us to think a bit about the nature during our day-to-day shopping habbits.  And this thing also enforced the brands to strictly follow the standards which are in favor of our planet and people. As we already highlighted the sustainability efforts of few denim and other fashion brands  in our previous articles. But here we want to disclose some of the best UK based online shopping stores and their positive efforts towards sustainability. And after reviewing their efforts towards green world, we will realize that why sustainability is essential in our daily life. And why the importance of careful buying is obligatory in consumer behavior.

When we talk about sustainability in online shopping business then we are going to expand its scope and benefits. Since the online shopping business has global clientele access so it could enforce its global clients to buy wisely. And why he/she should prefer quality over quantity. And obviously it would also be blessing of those client who want to buy ethical. But their local surroundings are not offering such products/services. So the sustainable shopping desire also became much easier and approachable for them because of its globally presence and serviceability.

Sustainable Online Shopping Stores:

Here we have explored UK based best eco-friendly online shopping stores which are offering both apparel and personal grooming items. And the interesting thing which I want to share with you that most of the below stores are owned by female. The way they manage both business and environment activities is much appreciable and a benchmark for the followers.

1. Gather and See

Founded by Alicia Taylor and Stephanie Hogg, the most stylish and ethical online shopping platform which really care about fashion, style along with people and planet. Their eco-friendly brands have proper monitoring while in production. As they really care about the water and electricity consumption during product development process. And currently its eco-friendly products are using bio gradable packaging due to zero waste policy. The company emphasize on worker’s equality and transparency in each and every step of material sourcing.

2. Reve en Vert

The Rêve En Vert online shopping portal was founded in year 2013, It has established itself as the premier online retailer of sustainable luxury. As the usage of organic and natural materials is essential of all its products. And their sourcing and designing team is continuously striving for best ethical materials for their products which have minimal effect on environment. In the REV studio, even a little thing matter. That’s why company’s small but continues efforts towards waste control are marvelous. The company’s partnership with “Trees for Future”  is also a great step towards green and healthy living.

3. ASOS Green Room

With a believe that there should be no barrier for getting a new outfit. This online shopping site is selling 3, 00,000 dresses in a week. As per them, they are not just selling or making profit but they are living in the heart of their customers. As per the company’s commitment to ensure the fashion with integrity. And for this, they are really caring about the transparency and progress of their supplying partners. Their website and published periodic reports update their consumer about their team’s contribution towards planet and people.

4. Bamford

Since 2006, Bamford is offering clothing, body and skin care products to its clientele via online. This online shopping company is offering remarkable clothing from the fine natural fibers. And their finest body care products from organic and botanical ingredients proved the company’s strict policy towards environment and people.  You can find multiple ethical products which they procured different countries like Scotland, Italy, Nepal and India.

5. People Tree

A 25 years old online shopping platform which gives surety to its clients that whatever you buy from here will be strictly ethical and sustainable. They claim to stand against fast fashion which gives society pollution, child labor, inequality and destruction of natural environment. So, they portrayed themselves as slow fashion followers which are really taking care of ethics, nature and planet people. People Tree developed the first integrated supply chain for organic cotton (from farm to final product). And they are the one those who got GOTS certification on their entire supply chain. They prefer hand weaved fabrics, by-sea shipments instead of by-air and choose recycled products instead of synthetic/non-biogradable materials.

6. TIFF

Tiff (an online shopping portal) was conceived by an 18 years old girl named Tiffany Roberts. As per the company, their ethical fashion and stylish products are only for those who have really concern about environment. They are offering different sustainable products to its clientele with different categories like “recycled & upcycled”, “ethical” and “eco-friendly products”. Their sustainable product range includes: accessories, dresses, trousers, jewelry, bags, shorts and skirts, lingerie etc. And currently this online shopping mall is offering more than 50 brands to its target segment (Men, Women & Kids).

7. Fashion Compassion

A UK based online shopping store offering variety of sustainable items to its clientele. It is owned by a young girl, Ayesha Mustafa, who named her sustainable products with its characteristics. They are offering 06 sustainable stamped products which guide their consumer about the sustainable credentiality of their purchase. Their sustainability stamps include: “Eco-Friendly”,” Locally Produced”, “Artisanal Reviving Craft”, “Fairl Traded”, “Upcylced Material” and “Vegan”.

8. AIRR Boutique

AIRR is continuously support brands who are ethics and sustainability conscious. It only prefers those brands whose products are made by FairTrade artisans and with organic material. As per the company’s management policy “Buying exclusively fair trade clothing or exclusively organic clothing should be something that is just normal. Not posh, not hippy, not middle class, not special, but just normal”. The company doesn’t encourage fast fashion products which are made from pesticides, toxic chemicals and used tons of water in processing and manufacturing. They don’t even encourage cheap items which ultimately made by enforced or child labor.

Sustainability in Online Shopping:

The sustainability journey is endless because its scope is really broader and has various avenues. Although, we could discuss few stores which are doing sustainable practices yet the list doesn’t stop here. As there are also so many other online shopping platforms which are practicing perfectly eco-friendly and ethical standards. Here I want to also briefly discuss the efforts of the some other good sustainable stores:

Master and Muse: Working under supervisor of prominent supermodel Amber Valetta. This online shopping store is offering wide range of ethical products to its clients. All the eco-friendly sourcing is directly supervise by Valetta herself.

Fjordlife: A Canadian based online shopping store, offering wide range of sustainable products for women. This store is catering the needs of that segment who is curious about their sustainable and ethical wardrobe.

A Boy Named Sue: A Hong Kong based store was incepted in early 2012 with an aim to offer sustainable products to its clients. The main motive behind this online shopping store is to clean the dirt of fast fashion approach.

All these three stores are totally emphasizes on ethical and sustainable products and sourcing. And there is no doubt in it that the efforts of these people are really admirable from all aspects. Anyhow, keeping in view the present scenario of fashion industry impact on our environment and daily life. There is still lot of things which we need to do for revamping our green world.

How Ethical Consumer Favors Environmental Sustainability

How Ethical Consumer Favors Environmental Sustainability

The history of textile sustainable/ethical products has started in early 1990’s. It was the time when manufacturing entities and ordinary consumers started taking interest in eco-friendly products and environmental sustainability issues. And this was the phase when green movement goals have started under discussion on a mass level.  The key manufacturer commenced producing eco-friendly products like organic cotton, bio-gradable papers and detergents, bamboo fibers, sustainable chemicals and pesticides etc.

Similarly, by the end of every day, the ethical spending trend is also increasing in all over the world. As consumers are more insist on eco-friendly products rather than conventional. As per research study findings by Grand View Research, the global eco fiber market will expected to reach US$ 93.27 till year 2025. And the growth rate would be anticipated around 12% pa.  As per some other research findings, the global eco-fiber demand has already increased from 9570 kilo tones. And it is expected to increase up to 7.25% till current year to year 2025.

Ethical Consumer and Environmental Sustainability Approach in UK:

The trend of buying less but buying better is more dominant in UK market. As per the new ethical consumer markets research study findings 2015, the value of ethical product’s sales increased by 8%. It was the time when inflation scarcely rose 0.5%. As per the other research study by Mintel, the 69% women of segment 25-44 aged group said that they prefer quality over quantity. Not only this, the new study report on millennials says that 70% from the target respondents loves to spend on eco-friendly products.

The UK ethical market spending wroth was £54 billion in year 2016. And it represents the 7% of the total UK conventional product’s sale. Based on the consumer buying behavior and trends, most of the national and international brands started aggressively sourcing eco-friendly products. Despite of increasing trends and demand of sustainable clothing in all over the world. The eco system is not as controlled as it should be and still there is need to do a lot towards sustainable development agenda of 2030.

Although the denim and clothing companies’ efforts towards sustainability are remarkable yet we still need to improve the overlooking areas. Being a consumer, we have the power to drag or change industry giant’s approach towards sustainability. If we well educate ourselves from the supply chain system of the brands which we often use. And our brand loyalty is totally depending upon the brand’s strict policy towards environmental sustainability. Then we can say that we are wise and ethical consumer as well as responsible resident of this beautiful globe.

Ethical Consumer:

As we discussed above, being a consumer, our buying behavior and trend has significant effect on our society. As we already discussed in our other article that how excessive cloth buying created waste clothes and polluted our environment. Similarly, if we buy less but buy conventional clothing (unethical) even then our environment will pay the cost of it. So, the approach regarding buy less but buy better will work here.  And we can say that while buying anything, we need to follow an ethical approach. Being an ethical consumer, we should be really careful about our buying that it doesn’t harm our environmental sustainability, society and other creatures (animals etc.).  So, we can say, we need to do a little research before buying any item so that we could contribute positively for the betterment of our globe.

Being an ethical consumer, we need to spend a little time and research about the origins from where our clothes other daily utensils come from. Although the research work and information digging is getting smooth and easy day by day. Because, most of the companies are already showing its material suppliers published to their sites. Moreover, you can also get a lot of information about company’s approach and its journey towards sustainability in daily journals and news updates. By putting a little effort, we can pay our contribution in our natural environmental sustainability.

How Fashion Fabrics Distract Forest Sustainability

 

How Fashion Fabrics Distract Forest Sustainability

From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.

From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.

Forest Sustainability:

The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

Canopy & USFIA Partnership:

The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.

So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.