10 Sustainable Fashion Brands You Must Know About

10 Sustainable Fashion Brands You Must Know About

The sustainability journey hasn’t any set standards which clothing/fashion brands could follow to make its products sustainable. Its implications and standards would be varied from company to company. Every organization has to transform its main pillars in such a way so that it couldn’t upset its revenue, cost, brand and risk factor. For a successful sustainability penetration into company, you need to match the organizational financial objectives with environmental and social goals. So, if you effectively merge your corporate goals with your sustainable aims then you can offer a low cost ethical product to your consumers. It’s true that sustainability journey has some cost but this can be managed through eco-friendly product corporate strategy. The same practice we can observe in our surroundings. And now, you can have multiple brands which are offering ethical products in competitive rates.

Fashion Brands Journey Towards Sustainability

The famous women brand Skunkfunk’s collections in UK are 50% source by ethical sources. As they are offering technical outerwear and innovative fabric range to its target market, exclusively designed by their artists. As per the company’s statement, their sustainable garments are in accordance with the third party stanndards (Fairtrade, GOTS, Organic Content Standard, OCS 100) and independent certifications. Not only this, they are making revolutionary changes into their cutting pattern which leads the cutting waste up to 0%.

The German outdoor clothing brand Vaude (Mountain Sports, Bike Sports and Packs ’n Bags) has already crossed number of milestones towards sustainability. Now they announced that they will extend its environmental stewardship in the supply chain.  As per the company’s target, they will ensure the 100% transparency of their entire material supplier. And the company’s believe that sustainable business pays off in the long term. Economic, ecological and social aspects must be equally considered. The company already published report for its sustainable accomplishment and future goals.

The world famous brand Adidas has commendable journey towards sustainability. It’s one of those fashion brands who contributed a lot in favor of nature and natural resources. They have categorized the sustainable strategy into two major categories which are “Product” (Water Saving, Innovative Material, and Conserve Energy) and “People” (Empower people, Improve Health and Inspire Action). As per the company, these are the six strategic priorities and challenges where sustainable efforts are necessary. You can check their published detailed report of the sustainable accomplishment of Adidas for the year 2016.

The famous retail giant Target join hands with Center for the Advancement of Science in Space (CASIS) and both shall accelerate sustainable cotton research. Both have recently took number of productive steps towards this goal but still they need to do a lot for this cause. Because, currently twenty three million metric tons cotton is producing around the globe. The conventional production requires 10,000 to 20,000 liters water per kilo gram. Along with that an intensive chemicals and pesticides are consuming on the same which are also really harmful for health as well as environment.  Up till now, only 13% of the total cotton production is growing under a sustainable method. So, the challenge for the environment friendly organizations is really big and tough in this sector too.

Let’s have a quick review of the different famous fashion brands efforts towards sustainability. “Minna”, a wedding wear brand, already labelled itself as Eco Luxe brand. It’s Veils and bridesmaid dresses are normally from recycle, sustainable materials. “Fat Face”, in 20196, they launched 360 plan to contribute a positive impact on the environment. Their 03 pillars (Responsible Sourcing, Environment Protection and Support People and local communities) sustainability business model covers the main environmental and people’s issues in an effective way.  “ASOS”, an Internet giant, is doing tremendous efforts towards ethical clothing. Their ethical trade program, working with suppliers, ethical trade partnerships are proven and positive efforts towards the sustainable brand journey.  “Monsoon”, the brand’s 03 years initiative with Oxfam which supports Indian farmer for organic farming. Along with that, their steps towards recycled packaging, energy savings, supply chain measure and animal welfare are really incredible.

People Tree, a slow fashion pioneer clothing brand is really focusing on transparency. They have listed their suppliers on their site so that their client could know their material source.  As per the company, they are not only passing and share their knowledge with their suppliers but also support them financially. Seasalt, a Queen’s award (2013) towards sustainable development company, Seasalt is continuously increasing their local cloth manufacturing (South West, Guernsey and across the UK) so that their client could experience and enjoy more ethical products.

In the Nutshell:

The Government, civil society, especially the fashion brands should join hands with environment-people to achieve the sustainable development agenda by 2030. Although the ordinary consumer is now quite smart and more curious about product quality and environmental concerns. Even then, the environment issues are still really hazardous and making causes of serious health issues. The above guide only covered few UK fashion brands and some other fashion brands efforts of different countries towards sustainability. Here we can’t ignore the sustainability efforts of European, US and rest part of the world’s fashion brands. As mentioned earlier, together we can make a difference so joint efforts should be focused which would be in favor of environment and people’s health.

How Ethical Consumer Favors Environmental Sustainability

How Ethical Consumer Favors Environmental Sustainability

The history of textile sustainable/ethical products has started in early 1990’s. It was the time when manufacturing entities and ordinary consumers started taking interest in eco-friendly products and environmental sustainability issues. And this was the phase when green movement goals have started under discussion on a mass level.  The key manufacturer commenced producing eco-friendly products like organic cotton, bio-gradable papers and detergents, bamboo fibers, sustainable chemicals and pesticides etc.

Similarly, by the end of every day, the ethical spending trend is also increasing in all over the world. As consumers are more insist on eco-friendly products rather than conventional. As per research study findings by Grand View Research, the global eco fiber market will expected to reach US$ 93.27 till year 2025. And the growth rate would be anticipated around 12% pa.  As per some other research findings, the global eco-fiber demand has already increased from 9570 kilo tones. And it is expected to increase up to 7.25% till current year to year 2025.

Ethical Consumer and Environmental Sustainability Approach in UK:

The trend of buying less but buying better is more dominant in UK market. As per the new ethical consumer markets research study findings 2015, the value of ethical product’s sales increased by 8%. It was the time when inflation scarcely rose 0.5%. As per the other research study by Mintel, the 69% women of segment 25-44 aged group said that they prefer quality over quantity. Not only this, the new study report on millennials says that 70% from the target respondents loves to spend on eco-friendly products.

The UK ethical market spending wroth was £54 billion in year 2016. And it represents the 7% of the total UK conventional product’s sale. Based on the consumer buying behavior and trends, most of the national and international brands started aggressively sourcing eco-friendly products. Despite of increasing trends and demand of sustainable clothing in all over the world. The eco system is not as controlled as it should be and still there is need to do a lot towards sustainable development agenda of 2030.

Although the denim and clothing companies’ efforts towards sustainability are remarkable yet we still need to improve the overlooking areas. Being a consumer, we have the power to drag or change industry giant’s approach towards sustainability. If we well educate ourselves from the supply chain system of the brands which we often use. And our brand loyalty is totally depending upon the brand’s strict policy towards environmental sustainability. Then we can say that we are wise and ethical consumer as well as responsible resident of this beautiful globe.

Ethical Consumer:

As we discussed above, being a consumer, our buying behavior and trend has significant effect on our society. As we already discussed in our other article that how excessive cloth buying created waste clothes and polluted our environment. Similarly, if we buy less but buy conventional clothing (unethical) even then our environment will pay the cost of it. So, the approach regarding buy less but buy better will work here.  And we can say that while buying anything, we need to follow an ethical approach. Being an ethical consumer, we should be really careful about our buying that it doesn’t harm our environmental sustainability, society and other creatures (animals etc.).  So, we can say, we need to do a little research before buying any item so that we could contribute positively for the betterment of our globe.

Being an ethical consumer, we need to spend a little time and research about the origins from where our clothes other daily utensils come from. Although the research work and information digging is getting smooth and easy day by day. Because, most of the companies are already showing its material suppliers published to their sites. Moreover, you can also get a lot of information about company’s approach and its journey towards sustainability in daily journals and news updates. By putting a little effort, we can pay our contribution in our natural environmental sustainability.

Why Smart Materials in Textile are Crucial For Environment

How Smart Materials in Textile are Crucial For Environment

The climate temperature of the world is going to increase every year. As per the experts, over past fifty years, the average global temperature is going upward at its fastest rate. And still experts are predicting that the trend is continuously accelerating. So, keeping in view, the recent climate situation, every sector of the life is striving their best to develop something productive to help the human being and environment. The contribution of smart textile and materials toward technology that offer the wearer increase functionality is slow but gradual. And the usage of smart materials based products is really high especially in military and defense and health care sector . Now, the smart textile is also striving to contribute something in clothing which offers cool-clothing to overcome the heat feeling.

Cooling Smart Materials Theme:

As described earlier, the research and development department of textile industry is continuously finding for the betterment of this industry. Moreover, they are not only seeking for better options but they are also focusing on cost effectiveness of the solution. The research and development department of Stanford University is right now focusing on climate issue. And they are extensively working on such plastic smart materials which cools the wearer. The motive of such cost effective solution is to save the energy. And as per the R&D people they are formulating such clothing smart materials which has the feature to keep the wearer cool in the hot climate. As per the Yi Cui (associate professor Stanford), If you can cool the person rather than the building where they work or live that will save energy.”

Plastic materials Clothing:

As per the R&D team, the plastic smart materials enable the wearer body to discharge the heat in various way. And this discharge will cause to reduce the temperature up to 04 degree Fahrenheit. So, the wearer will experience the coolant feeling as compare to cotton clothing. The integration of nanotechnology, chemistry and photonics which provides polythene properties of the clingy plastic which is normally use as kitchen wraps. Moreover, this solid (but see through) materials also allow thermal radiation, water and air to pass through. Since it has the features of polyethylene food wrap, so the infrared radiation also goes through from it easily. The whole process of this development is really challenging and difficult. But the research team is tackling each and every step very effectively and diligently.

At start of this research work, the researchers revealed an alternative of polyethylene that is normally used in batteries. The said smart materials (specific nanostructure) has the same characteristics like dense to light and transparent to infrared radiation which allow heat escape from body. Moreover, the treatment with bengin chemicals has modified the polyethylene with added features to let water vapor molecules that evaporate through the nano pores in the plastic. The initial experiment output was the development of single-sheet material that complied with the three standard criteria for cooling fabric. The research team is continuously working on this theme and trying to make it more versatile. And the versatility in materials will be like adding more colors options, texture and other cloth characteristics in the material.

The Global Apparel Industry Analysis: Expectations vs Reality

Apparel Industry Analysis

The World’s global economy has been moving at a slow pace and its reflection clearly observes on the world garment market. This slow pace is not only affecting the import/export oriented groups but you can also experience it in your traditional local markets. In actual, the overall apparel industry is dangling on various factors. Sometime, it’s pace disturbed by the country’s economic growth which directly hurt the purchase power of the end users. And sometime it hurt from the internal situations or policies of the manufacturing country’s Government.

Apparel Industry Analysis:

If we analyze on the current apparel industry (manufacturing countries) situation then we can say that only the few countries from the Asian apparel countries (like Bangladesh, Cambodia, and Vietnam) remain satisfactory for last two years. But the overall growth of the clothing manufacturing concern has been relatively weaker about 08% to 10% during year 2016-17. In reverse, the revenues of clothing exporters and the local market focused players grew about CAGR of 13%-14% during 2011-15.

UK Apparel Industry Analysis:

Let’s have a look on apparel business situation of year 2016 in UK which was consider as heaviest year of decline. But despite of heavy decline, the new opening percentage was also encouraging in the said year. Across 2,700 UK locations there were 45,986 new beginnings and 47,636 endings. There are certain factors which directly affect the British high street business. It include online shopping trend increasing, increase in minimum wage rate, slump after Brexit, the store closures numbers increased are the main factors which force the retailers to close their businesses. And some big groups like BHS and Jaeger have also found themselves in administration.

US Apparel Industry Analysis:

Same is the case of US apparel market, the US imports from all sources was down around 13.6% month on month in February to 2.09bn (SME). Since China is the biggest suppling country of US, its export also fell down around 16.8% year on year to 785m (SME). Whereas the second big supplying country named Vietnam faced a decline of 8.9%. And the same declining phase Bangladesh and Cambodian market faced during the said period.

The total US apparel imports of February/17 was 14% down which is approximately -0.77bn down from previous month. As per the recent figures of about March, it also proved another tough month for the US apparel retailers. As they were still reporting the lower foot traffic (despite of Easter).

In The Nutshell:

Based on current global situation, there must be a healthy collaboration of apparel selected groups (from all over the world). These groups/clusters should organize discussion events frequently along with that create platforms for sharing ideas and policies with each other. As these brainstorming activities will definitely be make the industry’s standards more favorable, productive and result oriented. These representatives should also have close collaboration with their government policy makers. So that the new or current Govt.’s policies could effectively support the industry’s business. And last but most important thing is that every member should convince his/her own country’s officials to implement the real practice of compliance practices BCI, ZDHC, BSR and other supporting social and environmental practices. So that the transparency of each and every manufacturing activity is really necessary to save our environment.