06 Ultimate Consumer Habits Which Leads to Sustainable Clothing

06 Ultimate Consumer Habits Which Leads to Sustainable Clothing

The ethical and sustainable clothing is now in reach of every ordinary consumer of fashion world. There was time when ethical clothing was not enough cost effective that everyone can’t afford it easily. As there is a huge cost involve while developing ethical and sustainable clothing garment bulk production. This is why, an ordinary consumer, despite of willingness to pay such eco-friendly products, couldn’t buy it conveniently. So, they are forced to restrict themselves in unethical brands. And these brands are not only damaging the environment as well as hurting the labor laws too. As per the recent survey facts and figures, the Bangladesh is the second largest garment producer of the world. But its labor is earning an average 21 US cents/hour in most of the textile and garments factories. China is the largest garments manufacturing country of the world. And its worker is getting 93 US cents/hour.

In one year, there are almost +130 million garments are producing in worldwide. Whereas, the cargo ship which takes these garments from producing countries creates as much pollution as fifty million cars create. It proves that from garments material sourcing till dispatch of readymade garments, each and every step is generating greenhouse gasses. So, the vision of sustainable clothing is becoming a dream. Although every one of us knows this thing that how much the importance sustainable clothing how much it is compulsory. Even then we don’t want to bother to change our life style and purchasing habits.

Why Sustainable Clothing?

The devastating story of our fast fashion craze is endless. Every day, we learn something new about the consequences of fast fashion. As these are not only damaging our economy but also bringing human other species lives at stake. And due to this, there were so many incidents which were reported in Asian manufacturing countries in near past. Moreover, 70 million trees are continuously cutting just because of this industry. And it also considers on the top (after Agriculture industry) of water consuming industry. Almost 20,000 liters water is required to produce 01 kg cotton. And the same amount of water is required to produce a denim jeans pant. Which is lying useless in our wardrobe for the whole year?

As per Wall Street Journal, 70% to 80% clothes remain unworn. Whereas the average life span of fast fashion is 35 days only. This is why; the demand of garments is increasing by every passing day. The famous brand Zara introduces 24 new garment collections every year. This figure proves this thing the garments fashion span is getting shorter day by day. It means the fast fashion lover wears these clothes less than 10 times and then it lye in their closets as useless. On the other hand, millions tons of garments consider as waste garments and throws away to dump into landfill. Keeping in view the current scenario, the following are some simple and cost effective measures. With the help of which, we can get out from this situation without spending any extra amount on eco-friendly label.

Vintage Clothing:

If you really want to do something for your planet then your words as well as your actions should prove this thing too. Vintage clothing is a best way through which you can easily contribute towards sustainable clothing vision. By the passage of time, the awareness and importance of vintage clothing is increasing amazingly. Now you can have plenty of stores in vintage clothing in your area. Even you can get these types of eco-friendly and sustainable clothing via online too. If you are a bit creative then you can easily modify these clothing as per your desired fittings and style. Or even you can make it trendier by cutting and adding something on it. So, by putting some efforts, no one can even judge that you are wearing out dated clothes with nominal amount.

Clothes for Rent:

We all have few clothes which we bought for some special events. Although we wore the same on the particular event yet after that it’s lying useless in our wardrobe for years. Such fancy clothes are not only costly but also can’t be used for ordinary functions. So, you feel normally hesitate to wear the same and hang it as it is in your wardrobe. I am sure while reading these lines, you all are thinking about those clothes which you are truly fit into that category. So, instead of spending too much on these clothes, it is more appropriate to rent such clothes from the company. As there are so many companies which are offering very elegant clothing for daily basis rent.

So, you just go and get the clothes and once the function is over, you can return it to them. This thing not only save your money but you can also have variety of cloth options for upcoming occasions.

Water Pollution through Washing:    

All the synthetic clothes release microfibers in every wash which pollute our lakes and rivers. Since the usage of synthetic materials (like polyester) is increasing so every wash of these clothes is polluting our land. The researchers done study on Californian and Indonesian local fish markets in year 2015. And the study proved this thing that one quarter of fish purchased from local market contains plastics in its abdomen. Every cloth doesn’t require wash after every 01 or 02 wears. As there are so many clothes like denim garments which can wear for more than 05 to 10 times. So, we need to really care about this thing too that washing of every cloth is not necessary. Because it’s not only wasting the clean water but also contaminating our water reserves too.

Prefer Quality over Quantity:

The horrifying speed of increasing amount of waste clothes in every minute is a warning for every fashion lover. It’s really unbelievable that Hong Kong is creating 360Kg waste clothes after every 02 minutes. Whereas, an average American citizen discards an average 36.7Kg clothes every year. The similar situation you can also find in UK and rest Europe. The more than 85% waste clothes quantity is normally dumps into landfill. Out of which, almost 80% clothes were still in a position to reuse it. But the speed of fast fashion doesn’t allow us to look back on the garments which we bought few weeks back.

So, keeping in view the above situation, the best solution is to prefer quality over quantity. We should think differently while buying any clothes. During buying, we should ask from ourselves that how many years we could wear this garment? And for this, we need to be more careful while selecting any garment. If our selection is less trendy and looks more moderate then we can easily use it years to years. Because the trendy clothes don’t looks nice after a particular time span. If we follow this then we can not only develop a sustainable clothing wardrobe. But it will also save our money which can be used for some other productive matters.

Informed Decision:   

The ignorance kills you in every walk of life. So, if you are not well informed about your surroundings then you can’t be an intelligent buyer. To move smartly into a society one should have appropriate information about what is in and what is out. And for this, you should have good social interaction or good research and analytical skills. As this will definitely help you out while making any vital decisions like sustainable clothing. If someone is not appropriately inform about day-to-day innovations or recent alternatives of sustainable clothing. Then inspite of having good intentions in buying, he can’t be able to make a better choice. So, we can say that grabbing information is also a pre-requisite step in eco-friendly or sustainable clothing decision.

When we talk about information, it means we should have complete information about good and bad brands. We should update ourselves both ethical as well as unethical brands. So, while taking buying decision it keeps help you out from all aspects.

Revival of Fixing Attitude:

The fast fashion is not only ruins our environment but it also lowering the product quality standards. Since the fashion span is very short so everyone is just focusing on production quantity timelines. And nobody is focusing the product quality parameters; this is why the quality standards don’t meet properly. And due to this, we keep aside some of our clothes because its buttons are broke or having small hole. As these types of small issues can be tackle by your own. If you can’t do the same by your hands then you can even get it repair from the mending people too. So, by putting small efforts or time, you can give new life to your clothes and take them out from waste clothes category.

Closing Lines:

Sustainable clothing is not a daydream even then if you feel that you can’t afford the same. Then the above simple and long lasting suggested alternatives for toxic free and eco-friendly sustainable clothing are for you. So, if you have a willingness to develop a better green world. Then you should start working from your own personal wardrobe. Once you done it for your own then definitely you should think about your surroundings for the same pattern.

10 Sustainable Fashion Brands You Must Know About

10 Sustainable Fashion Brands You Must Know About

The sustainability journey hasn’t any set standards which clothing/fashion brands could follow to make its products sustainable. Although there are certain constant requirements which every company need to follow while starting the journey of sustainability. But the overall procedure of every company is different. And they have to change its implications and standards in accordance with their systems. Every organization has to transform its main pillars in such a way so that it couldn’t upset its revenue, cost, brand and risk factor. For a successful sustainability penetration into company, you need to match the organizational financial objectives with environmental and social goals. So, if you effectively merge your corporate goals with your sustainable aims then you can offer a low cost ethical product to your consumers.

It’s true that sustainability journey has some cost but this can be managed through eco-friendly product corporate strategy. The same practice we can observe in our surroundings. And now, you can have multiple brands which are offering ethical products in competitive rates. The main thing which matters a lot is your intentions and willingness. If you have positive willingness and intentions towards sustainability then you can easily manage cost and benefits of the product. The below we have picked some fashion brands which working in the same lines. And catering its clients not only sustainable products with best competitive cost.

Fashion Brands Journey Towards Sustainability

Today, almost all famous fashion brands are putting their efforts towards transparency into their sourcing and production systems. As well as the materials which they are using for their products are also from ethical and eco-friendly sources. The caring attitude of the fashion brands towards green planet and equal rights of the workforce is on the top of list. In sustainability marathon, some fashion brands took a lead and transformed their 100% product line with eco-friendly label. Whereas, some are already transformed 50% of their productions on the same labor and environmental friendly concept. So, now it’s our prime responsibility to encourage the efforts of these loving and caring fashion brands. And try to replace our favorite but unethical high fashion brands with them within no time.

Skunkfunk:

The famous women brand Skunkfunk’s collections in UK are 50% source by ethical sources. As they are offering technical outerwear and innovative fabric range to its target market, exclusively designed by their artists. As per the company’s statement, their sustainable garments are in accordance with the third party standards (Fairtrade, GOTS, Organic Content Standard, OCS 100) and independent certifications. Not only this, they are making revolutionary changes into their cutting pattern which leads the cutting waste up to 0%. So, besides sustainability efforts, its efforts towards wastage control are also a milestone towards waste to landfills. Because the wastage issue is also getting hype day by day. Whether it’s a production waste or the waste from useless clothes, both have a sheer impact on our environmental sustainability.

Vaude:

The German outdoor clothing brand “Vaude” (Mountain Sports, Bike Sports and Packs ’n Bags) has already crossed number of milestones towards sustainability. Now they announced that they will extend its environmental stewardship in the supply chain.  As per the company’s target, they will ensure the 100% transparency of their entire material supplier. And the company’s believe that sustainable business pays off in the long term. Economic, ecological and social aspects must be equally considered. The company already published report for its sustainable accomplishment and future goals. And there is no doubt in it that such practices definitely grab the attention of informed clients.

Adidas:

The world famous brand Adidas has commendable journey towards sustainability. It’s one of those fashion brands who contributed a lot in favor of nature and natural resources. They have categorized the sustainable strategy into two major categories which are “Product” (Water Saving, Innovative Material, and Conserve Energy) and “People” (Empower people, Improve Health and Inspire Action). As per the company, these are the six strategic priorities and challenges where sustainable efforts are necessary. If you keenly look into detail of the targets of fashion brands towards sustainability. Then you would come to know that the whole sustainability revolves on these factors. You can check their published detailed report of the sustainable accomplishment of Adidas for the year 2016.

Target:

The famous retail giant Target join hands with Center for the Advancement of Science in Space (CASIS) and both shall accelerate sustainable cotton research. Both have recently took number of productive steps towards this goal but still they need to do a lot for this cause. Because, currently twenty three million metric tons cotton is producing around the globe. The conventional production requires 10,000 to 20,000 liters water per kilo gram. Along with that an intensive chemicals and pesticides are consuming on the same which are also really harmful for health as well as environment.  Up till now, only 13% of the total cotton production is growing under a sustainable method. So, the challenge for the environment friendly organizations is really big and tough in this sector too.

Other Fashion Brands Practices:

Let’s have a quick review of the different famous fashion brands efforts towards sustainability. “Minna”, a wedding wear brand, already labelled itself as Eco Luxe brand. It’s Veils and bridesmaid dresses are normally from recycle, sustainable materials. So, whatever you buy from them, you have inner peace of mind that it wouldn’t hurt our globe. “Fat Face”, in 2016, they launched 360 plan to contribute a positive impact on the environment. Their 03 pillars (Responsible Sourcing, Environment Protection and Support People and local communities) sustainability business model covers the main environmental and people’s issues in an effective way.  “ASOS”, an Internet giant, is doing tremendous efforts towards ethical clothing. Their ethical trade program, working with suppliers, ethical trade partnerships are proven and positive efforts towards the sustainable brand journey.

Monsoon”, the brand’s 03 years initiative with Oxfam which supports Indian farmer for organic farming. Along with that, their steps towards recycled packaging, energy savings, supply chain measure and animal welfare are really incredible.

People Tree, a slow fashion pioneer clothing brand is really focusing on transparency. They have listed their suppliers on their site so that their clients could know their material sources.  As per the company, they are not only passing and share their information with their suppliers but also support them financially. Seasalt, a Queen’s award (2013) towards sustainable development company, Seasalt is continuously increasing their local cloth manufacturing (South West, Guernsey and across the UK) so that their client could experience and enjoy more ethical products.

In the Nutshell:

The Government, civil society, especially the fashion brands should join hands with environment-people to achieve the sustainable development agenda by 2030. Although an ordinary consumer is now quite smart and more curious about product quality and environmental concerns. Even then, the environment issues are still really hazardous and making causes of serious health issues. The above guide only covered few UK fashion brands and some other fashion brands efforts of different countries towards sustainability. Here we can’t ignore the sustainability efforts of European, US and rest part of the world’s fashion brands. As mentioned earlier, together we can make a difference so joint efforts should be focused which would be in favor of environment and people’s health.