04 New Technologies Trends You Can’t Afford to Ignore

04 New Technologies Trends You Can’t Afford to Ignore

In past few years, the new technologies have improved almost all areas of our lives. If we talk about textile and apparel sector then it is not only improve the utilities of the products but also improve its general appearance. If we look at the past inventions of new technologies then we can see that the smart products are not having enough eye catchy attributes. And we can’t compare these hi tech wearables with regular high fashion wears. Because during its development, the developer and garment designer both have to compromise on many things. Although, the main hi tech features were normally achieved in past inventions yet the shape and current trend of fashion was normally overlooked. This is why; you could see a long list of wearables which were disliked by the consumers due to its unattractiveness or failure to provide optimum functions.

New Technologies distinctive Enhancements:

Despite of earlier failures or less consumer’s response, the urge for better wearable in both attractiveness and functions has increased. And every failure or less expected results of the newly invented wearables gave us guidelines for better future products. The contribution of new technologies in shape of nanotechnology and smart materials has finally introduced some distinctive smart textile products. As we have discussed in our previous articles that how smart wearable technology is playing a vital role in health and military sector. Besides these two sectors, the fashion industry players have also partnered with smart technologies organizations to come up with some smart and striking wearables.

Biotechnology Leather: (Modern Meadow)

Although the artificial leather was considered as replacement of leather in the past yet it didn’t fit well in all leather products. As its appearance and feeling was not as good as the real leather has. So, the company named “Modern Meadow” has worked out on this thing and introduced environment friendly leather which was grown in a lab. With the help of biotechnology, they produce collagen from few real skin cells of animal. And that collagen turns into real leather through further process of two weeks’ time. This whole process is called biofabrication. The said company already exhibited few of its products and received much appreciation from audience.

As per company’s executives, their full line of consumer’s products will be released by next year. And interesting thing is that you can develop any animal leather by following standard procedures. It means in future, we can even see those leather made products whose real animal leather usage is banned.

Spider Silk Fabric:  (Bolt Threads)

A team of scientists, engineers, and apparel experts launched such fabric which categorized under the best eco-friendly creations of new technologies. These engineers and scientists follow the nature for developing man-made silk. They produce a fiber from corn syrup which was fed to yeast fermentation. This fermentation creates protein that was harvested and purified into a powder. This process created fibers which were converted into yarn and this yarn knitted the spider silk tie.

The spider silk proteins are not new for the retailers as it is already using in cosmetic and medical devices. The Bolt Thread sources their raw materials from Midwest farmers. And their manufacturing facility is in North Carolina. They have already made partnership with famous fashion designer “Stella McCartney” for its spider silk product line. And both companies are expecting huge response from the customer who loves to buy vegan fabrics (made of without the need of animals).

Mars Growing Boots:

Mars boots are the joint efforts of Liz Ciokajlo and Maurizio Montalti and also considered as sparkling product in current new technologies. Keeping in view the scenario where the resources are limited like living on Mars then such type of products would be blessing which are fueled by feet’s sweat. Yes, it’s true these shoes are made from mycelium (a mushroom like fungus) and grows with human feet’s sweat. In space ship, the astronauts normally filter their urine and sweat to make it drinkable water. So, these shoes are also best for exploring Mars as the earth material like Gore tex is not workable at Mars climate. On the other hand, the wearer of these shoes giving sweat to the mycelium to grow so the shoes never ruined or damaged.

Customized Clothes and Shoes:

Fast fashion trends are overburdening the economy with too many waste clothes. Due to quick changes in fashion trends, the current fashion manufacturers couldn’t cater the needs of every client.  The fashion lovers facing a lot of fit issues after having their favorite wears into their wardrobe. So, the result comes out with the sheer load on our environment in shape of waste clothes.  Keeping in view the said scenario, the British fashion brand named “Unmade” come up with ultimate solution. With help of new technologies, they developed software and fabrication tools that allow its clients to design their own dresses.  Now by-following these new technologies, an individual can make changes in pattern and design their fashion-wear according to his/her choice. And after finalizing everything, the created design file would develop customize dress on 3D knitting machine.

Similarly, in footwear, Adidas collaborated with Carbon and came up with customized sneakers (ADDYY, +3.16%). The client can change the color and pattern of shoes as per his needs and desire. The 3D printing method facilitates its clients to produce small and customize runs. By adopting such new technologies, we can save our environment from thousand tons of wasted wears.

Some Ending Lines:

This is not the end as there are also so many brands which are working tirelessly to offer sustainable products. Some are on prototype phase and others are on mass production planning phase.  But here, one thing is important that a distinctive idea has lost its uniqueness if it’s not mass-production supportive. As many of us already came-across so many announcements in past which sounded unique but failed to produce mass bulk. Or the mass bulk production couldn’t conform all products’ described features. So, the brands which we discussed above and others which are on developing phase need to be very careful while claiming any feature. Because the awareness level of the consumer is on its optimum level and we can’t back off our wordings later on.

10 Sustainable Fashion Brands You Must Know About

10 Sustainable Fashion Brands You Must Know About

The sustainability journey hasn’t any set standards which clothing/fashion brands could follow to make its products sustainable. Its implications and standards would be varied from company to company. Every organization has to transform its main pillars in such a way so that it couldn’t upset its revenue, cost, brand and risk factor. For a successful sustainability penetration into company, you need to match the organizational financial objectives with environmental and social goals. So, if you effectively merge your corporate goals with your sustainable aims then you can offer a low cost ethical product to your consumers. It’s true that sustainability journey has some cost but this can be managed through eco-friendly product corporate strategy. The same practice we can observe in our surroundings. And now, you can have multiple brands which are offering ethical products in competitive rates.

Fashion Brands Journey Towards Sustainability

The famous women brand Skunkfunk’s collections in UK are 50% source by ethical sources. As they are offering technical outerwear and innovative fabric range to its target market, exclusively designed by their artists. As per the company’s statement, their sustainable garments are in accordance with the third party stanndards (Fairtrade, GOTS, Organic Content Standard, OCS 100) and independent certifications. Not only this, they are making revolutionary changes into their cutting pattern which leads the cutting waste up to 0%.

The German outdoor clothing brand Vaude (Mountain Sports, Bike Sports and Packs ’n Bags) has already crossed number of milestones towards sustainability. Now they announced that they will extend its environmental stewardship in the supply chain.  As per the company’s target, they will ensure the 100% transparency of their entire material supplier. And the company’s believe that sustainable business pays off in the long term. Economic, ecological and social aspects must be equally considered. The company already published report for its sustainable accomplishment and future goals.

The world famous brand Adidas has commendable journey towards sustainability. It’s one of those fashion brands who contributed a lot in favor of nature and natural resources. They have categorized the sustainable strategy into two major categories which are “Product” (Water Saving, Innovative Material, and Conserve Energy) and “People” (Empower people, Improve Health and Inspire Action). As per the company, these are the six strategic priorities and challenges where sustainable efforts are necessary. You can check their published detailed report of the sustainable accomplishment of Adidas for the year 2016.

The famous retail giant Target join hands with Center for the Advancement of Science in Space (CASIS) and both shall accelerate sustainable cotton research. Both have recently took number of productive steps towards this goal but still they need to do a lot for this cause. Because, currently twenty three million metric tons cotton is producing around the globe. The conventional production requires 10,000 to 20,000 liters water per kilo gram. Along with that an intensive chemicals and pesticides are consuming on the same which are also really harmful for health as well as environment.  Up till now, only 13% of the total cotton production is growing under a sustainable method. So, the challenge for the environment friendly organizations is really big and tough in this sector too.

Let’s have a quick review of the different famous fashion brands efforts towards sustainability. “Minna”, a wedding wear brand, already labelled itself as Eco Luxe brand. It’s Veils and bridesmaid dresses are normally from recycle, sustainable materials. “Fat Face”, in 20196, they launched 360 plan to contribute a positive impact on the environment. Their 03 pillars (Responsible Sourcing, Environment Protection and Support People and local communities) sustainability business model covers the main environmental and people’s issues in an effective way.  “ASOS”, an Internet giant, is doing tremendous efforts towards ethical clothing. Their ethical trade program, working with suppliers, ethical trade partnerships are proven and positive efforts towards the sustainable brand journey.  “Monsoon”, the brand’s 03 years initiative with Oxfam which supports Indian farmer for organic farming. Along with that, their steps towards recycled packaging, energy savings, supply chain measure and animal welfare are really incredible.

People Tree, a slow fashion pioneer clothing brand is really focusing on transparency. They have listed their suppliers on their site so that their client could know their material source.  As per the company, they are not only passing and share their knowledge with their suppliers but also support them financially. Seasalt, a Queen’s award (2013) towards sustainable development company, Seasalt is continuously increasing their local cloth manufacturing (South West, Guernsey and across the UK) so that their client could experience and enjoy more ethical products.

In the Nutshell:

The Government, civil society, especially the fashion brands should join hands with environment-people to achieve the sustainable development agenda by 2030. Although the ordinary consumer is now quite smart and more curious about product quality and environmental concerns. Even then, the environment issues are still really hazardous and making causes of serious health issues. The above guide only covered few UK fashion brands and some other fashion brands efforts of different countries towards sustainability. Here we can’t ignore the sustainability efforts of European, US and rest part of the world’s fashion brands. As mentioned earlier, together we can make a difference so joint efforts should be focused which would be in favor of environment and people’s health.

How Ethical Consumer Favors Environmental Sustainability

How Ethical Consumer Favors Environmental Sustainability

The history of textile sustainable/ethical products has started in early 1990’s. It was the time when manufacturing entities and ordinary consumers started taking interest in eco-friendly products and environmental sustainability issues. And this was the phase when green movement goals have started under discussion on a mass level.  The key manufacturer commenced producing eco-friendly products like organic cotton, bio-gradable papers and detergents, bamboo fibers, sustainable chemicals and pesticides etc.

Similarly, by the end of every day, the ethical spending trend is also increasing in all over the world. As consumers are more insist on eco-friendly products rather than conventional. As per research study findings by Grand View Research, the global eco fiber market will expected to reach US$ 93.27 till year 2025. And the growth rate would be anticipated around 12% pa.  As per some other research findings, the global eco-fiber demand has already increased from 9570 kilo tones. And it is expected to increase up to 7.25% till current year to year 2025.

Ethical Consumer and Environmental Sustainability Approach in UK:

The trend of buying less but buying better is more dominant in UK market. As per the new ethical consumer markets research study findings 2015, the value of ethical product’s sales increased by 8%. It was the time when inflation scarcely rose 0.5%. As per the other research study by Mintel, the 69% women of segment 25-44 aged group said that they prefer quality over quantity. Not only this, the new study report on millennials says that 70% from the target respondents loves to spend on eco-friendly products.

The UK ethical market spending wroth was £54 billion in year 2016. And it represents the 7% of the total UK conventional product’s sale. Based on the consumer buying behavior and trends, most of the national and international brands started aggressively sourcing eco-friendly products. Despite of increasing trends and demand of sustainable clothing in all over the world. The eco system is not as controlled as it should be and still there is need to do a lot towards sustainable development agenda of 2030.

Although the denim and clothing companies’ efforts towards sustainability are remarkable yet we still need to improve the overlooking areas. Being a consumer, we have the power to drag or change industry giant’s approach towards sustainability. If we well educate ourselves from the supply chain system of the brands which we often use. And our brand loyalty is totally depending upon the brand’s strict policy towards environmental sustainability. Then we can say that we are wise and ethical consumer as well as responsible resident of this beautiful globe.

Ethical Consumer:

As we discussed above, being a consumer, our buying behavior and trend has significant effect on our society. As we already discussed in our other article that how excessive cloth buying created waste clothes and polluted our environment. Similarly, if we buy less but buy conventional clothing (unethical) even then our environment will pay the cost of it. So, the approach regarding buy less but buy better will work here.  And we can say that while buying anything, we need to follow an ethical approach. Being an ethical consumer, we should be really careful about our buying that it doesn’t harm our environmental sustainability, society and other creatures (animals etc.).  So, we can say, we need to do a little research before buying any item so that we could contribute positively for the betterment of our globe.

Being an ethical consumer, we need to spend a little time and research about the origins from where our clothes other daily utensils come from. Although the research work and information digging is getting smooth and easy day by day. Because, most of the companies are already showing its material suppliers published to their sites. Moreover, you can also get a lot of information about company’s approach and its journey towards sustainability in daily journals and news updates. By putting a little effort, we can pay our contribution in our natural environmental sustainability.