How Social Media Influencing The Fashion Industry

How Social Media Influencing The Fashion Industry

The social media has become an integral part of our lives. Every one of us has directly or indirectly associated with this platform in his/her daily life. It doesn’t matter whether he/she is connected with Face book, Twitter or any other professional site like LinkedIn. But, in fact, everyone is empowering her/himself from the huge community of their own choice. This is a real beauty of this virtual world that it adjusts and attracts every segment and class of people. Whether you are professional and seeking knowledge or want to interacting professional people like you. Or you are young and energetic person who wants social interaction within his/her own class and community. It gives equal opportunities to the young, working as well as old people to socialize their activities in their own way.

Why Social Media?

In simple word, social media is an internet-based platform which consists of multiple applications and web based programs for communications. As it’s the cheapest and easiest way for an ordinary person to express his/her feelings or massages to the mass. For commercial point of view, it’s a simple and comparatively cheaper way to reach your potential clienteles. So, you can say that this platform can be used both for commercial as well as non commercial activities. There is no doubt that social media has also empowered an ordinary consumer too. Now they can get every type of product or service information of their own interests with few clicks. Normally, you will find two types of major activities in social media platform. There are some people who are sharing content on this channel. On the other hand, the others are those who are grabbing information of their own interest from this channel.

Due to the above major activities, the social media world and community is alive and continuously increasing. There is no doubt in this thing that every big or small company did realize the power of social media world. And this is the reason that every conventional brand has now a complete plan for its social media marketing activities. If we deeply review the social media channel then it’s a combination of online platform and communication channels. And this is normally facilitating the online group of people to share and grab information on the same.

Fashion Industry and Social Media:

The fashion industry is no doubt a vibrant industry in the world’s global economy. As per the global research findings, over three trillion dollars valued garments are made in a year. And it creates over 57 million jobs and accounts for almost two percent of the global GDP. The fashion line is getting high and broad day by day. Other than formal and casual wear of men’s or women clothing, you can also experience this thing into sportswear too.

The significance of social media into fashion industry is not ignorable. With the passage of time, the social media marketing has become the fast growing channel for the promotion of any product. The fashion industry is also getting benefits from the positive outcomes of this particular media channel’s activities. In-fact, for last decade, the social media marketing has developed and portrayed itself quite uniquely from other traditional marketing methods. It’s offering huge opportunities to the promoters to develop their brand awareness in multiple ways. Now the concept and use of famous social media sites like Face book, Twitter, Pinterest etc. has totally changed. There was a time when people use these platforms for only time killing or fun purpose. But now, these platforms are considered as most useful and information-based channels for the fashion lovers. And the followers can easily find every past and future product details from these channels.

Social Media Channel Rankings:

Other than some big social media online platforms like Face book Twitter and Instagram; There are some others channels like YouTube, Pinterest, Snapchat and WeChat which are engaging millions of users too. Almost every big and small fashion brand is normally preferred to reach its followers from this medium. As they believe that it’s fast and result oriented source of promotion tool due to its fast growing community. The only Face book has 2.2 billion active users whereas YouTube and WhatsApp have 1.5 billion users on each channel. Not only this, there are other social networks too which has prominent strength of people. As per the below Statista report, the different active social media user numbers till April, 2018 is as follows:

How Social Media Influencing The Fashion Industry

Due to change in technology and trends, the ordinary consumer life style and habits are also changing accordingly. Now, fashion consumer loves to buy clothes from these social media channels. One study showed that 07 out of 10 female prefer to buy wearable via online. So, the famous and small brands have already jumped on these channels to grab more customers and followers. They opened virtual stores, developed blogs sites, share posts and videos to their clients for product promotion. The famous brand Gucci has more that sixteen million followers on Facebook. They normally share videos and pictures of the new and current product line to their followers frequently. On the other hand, Versace shares model’s videos and pictures to its 5.0 million followers who love to wear the Versace’s clothes.

Social Media Marketing Directions?

The social media marketing rules may vary from brand to brand. Normally, in social media marketing, we usually emphasizes to post frequently. Because we believe that with this way, we can not only engage our current clientele or followers but it will also attract other clients too. Secondly, in order to engage your followers, we also emphasize this thing that response time on customer’s query should be prompt. Because the research study proves this thing that 70% twitter users expect response from the brands. And out this percentage, 53% are those who expect response within an hour. So, the importance of engagement with your clients is really significant in social media marketing.

Further, we should not restrict ourselves with only few famous platforms like Face book, twitter, Pinterest etc. We should explore more channels where we believe that we could find our new clienteles or followers. As I believe that every platform doesn’t give the same benefits to every seller. We should know our market first then we should decide where to go. A successful and sophisticated brand Céline only has Instagram account. But they have handsome loyal clientele at back. Since the personality of the brand is classy so they don’t want to be the part of loud, glossy platform for marketing.

Some Closing Words:

Although we talked about a lot about the social media importance and it’s potential for the recent market players. Yet, despite of knowing all the positive aspects of this platform, this medium is not for everyone. Or in other word, we can say that it’s not necessary that you could get success or fame from this channel only. Although the majority is taking benefits from this medium and continuously grabbing more clients into their follower’s list. But, we have discussed above an example which has limited presence in this platform. But they are quite successful and loyal customer base at their back. So, simply, we can say that before signing into any platform, you should first know the main features of that platform. Because this information will help or support you whether you will find your target market over there or not? So, this is a key to success and could help you to portray your brand to the right audience at the right place and time.

Author: admin

Fakhar is a textile professional with more than 15 years of experience in the fields of Marketing, Merchandising, Sourcing, Liaison, Training & Development, Industrial Relations. Being a keen observer, he constantly tracks the textile innovations and other notable events. And whatever he thinks, is interesting and informative, share the same along with his own understanding and opinion. He loves book reading, cricket and chess.

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