How Fashion Fabrics Distract Forest Sustainability


How Fashion Fabrics Distract Forest Sustainability

From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.

From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.

Forest Sustainability:

The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

Canopy & USFIA Partnership:

The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.

So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.

3 thoughts on “How Fashion Fabrics Distract Forest Sustainability”

  1. Last year Stella McCartney partnered with environmental non-profit Canopy to encourage clothing companies to stop sourcing fabric from ancient and endangered forests.

    1. Thanks for the update but as per my information, Stella McCartney joined the Ethical Trading Initiative (ETI) in 2012 and they have partnered with Canopy since 2014.

  2. Yes, we really need to publish more information how to save our kids future.It always looks like the pressure need to come from the end consumers side.
    Another key problem is the high usage of polyester.But small steps are on the way to improve .
    Pls.see below efforts from one German based well known sportswear brand label and hoe they create BIOPILE.

    13.11.2017 | Biopile is the name of the new fleece fabric that does not secrete microplastic. The inside, roughened side of the fleece is made of 100% Tencel, instead of the usual polyester. The cellulosic Tencel is fully biodegradable. For this material development Vaude received the ‘Eco Performance Award’ on the occasion of the Performance Days in Munich. Biopile is used with other innovative materials such as bio-based nylon and kapok to make Vaude’s Green Shope Core Collection. The new fall / winter collection 2018/19 will be presented for the first time at the Ethical Fashion Show Berlin and at the Ispo Munich in January 2018. Antje von Dewitz, owner and CEO of Vaude, explains: “Plastic pollution in the environment is a global problem – with catastrophic effects in the oceans. Together with our partners from the textile industry, we want to contribute to solving the problem and are pleased to announce that we can now use biodegradable fleece for the first time. The next few years we will continue to intensively research to avoid microplastics in the environment. ”

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