How Denim Companies Moving towards Sustainability

 

How Denim Companies Moving towards Sustainability

Fashion is changing in every moment but fortunately, it couldn’t change the denim jeans wearing culture. As it still remains intact till to date and attract its consumers in the same way. Although the denim clothes pattern/looks changes with the passage of time yet the base material and themes are still identical. Keeping in view the consumer’s constant high demand, the fashion guru’s added different contents like Viscose, Modal and Lyocell etc. in the main fabric to give rich and gorgeous look and hand feel of the denim fabric. These types of fabrics are broadly use by the famous brands of the fashion wears all over the world. As these cellulosic fabrics are the main causes of tress cutting which we already discussed in our previous article Fashion Fabrics and Forests Sustainability.

Denim Companies towards Sustainability:

Due to rapid change in fashion and consumer’s liking and disliking, the denim fabric’s contents modified as per the requirements of consumers and fashion drift. But sooner everyone realize this thing that we are playing with our natural environment by cutting millions of trees due to our fashion craze. After realizing this bitter reality, the key fashion denim players play a positive step towards environment revivals. They join hands with the environment companies like Canopy, ZDHC and Greenpeace etc to sustain a world’s environment.

For this purpose, the main five denim brands have took the initiatives to make their denim and other productions more sustainable and environment friendly. The efforts of these companies to make the world better and greener are much appreciable. The below are five environment friendly champs:

LEVI’S (LEVI STRAUSS & CO.)

The Levi’s make endless efforts towards saving the water into their productions through groundbreaking water-saving techniques. They are working extensively toward their garment washing techniques to use less water for their recent and upcoming productions. The company’s new steps towards employees leaves policy is also a positive step towards this journey.

VELOUR BY NOSTALGI:

In early January, this famous Nordic brand received the Nordic eco-label license after creating jeans that is meeting 99% of the desirable label demands. Their sustainable jeans articles is conforming the environment friendly standards against dangerous chemicals, pollutant, endocrine disruptors or Heavy Metals. Moreover, they establish a healthy working environment for its company’s employees.

WRANGLER:

They are one of those who already followed the environmental friendly steps since 2007. And as per the brand, in December,2017, they claim of saving three billion liters of water for last ten years. It’s a big step towards environment because the people who are in denim industry know this thing that saving water from washing process is really difficult.

PVH CORP

As everyone knows this renowned group which introduced well established brands like Tommy Hilfiger and Calvin Klein. They have already announced and joined the environment friendly organizations to sustain the world from toxin, hazardous chemicals, heavy metals etc.

VF CORP:

VF Corp’s has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices.  Moreover, they declared partnership with the Paradigm for Parity coalition in recent December. And the main purpose of this union is to achieve gender equality throughout the company by the year 2030.

How Fashion Fabrics Distract Forest Sustainability

 

How Fashion Fabrics Distract Forest Sustainability

From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.

From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.

Forest Sustainability:

The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

Canopy & USFIA Partnership:

The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.

So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.

Sustainability in Wearable Technology and E-Textile

Sustainability in Wearable Technology

The technology is becoming more efficient, accurate as well as even personalized now. The hardware devices are smaller, less noticeable and the data collection is more easy and smooth. The wearable technology companies own the user’s physiological data which is normally collected via mobile applications and devices, with an intention to perform any kind of operations on it. And this operation can be like analyze it, interpret it or even they can sell it without user consent. For instance, the personal fitness activities data is normally use to monitor worker’s health for job worthiness.

There are several technology giants and startups which are extensively working to make the next wearable gadget or application for body data tracking. This design will focus to connect multiple sensors and applications on the body for a more integrated view of the data. This is called a body area network of wearable devices which is connected with internet.

Sustainability in Wearable Technology:

In continuity of the above approach, a very huge wearable technology project is going to launch by Europe now. This project is investing EUR 2.4 million on the teams of creative people and development of latest technologists. And they will offer new ideas to the next generation for sustainability in wearable technology and e-textile. There are seven organizations across the Europe along with “Queen Mary University of London” and “University for the Creative Arts” are the part of this project name “Wear Sustain”. And for this, they have already launched the first of its two competition call-outs last month.

The said program is looking for the applications of the teams of engineers, design, art, technology and business experts. Because they can contribute an innovative and practical sustainable solutions for the wearable technology and e-textile. The fund of EUR 2.40 million will spend on the 48 teams of the experts (EUR 50,000/team) through innovation vouchers. And with the input from advisers and experts across the Europe, they will develop prototypes and take ideas from market. These prototypes will comprise of sustainability in wearable technology and e-textile. And all they will exhibit in a final showcase event late in 2018.

Wearable technology Gains:

The main motive of “Wear Sustain” is to develop such creative and technology oriented practices which support sustainable and ethical innovation methodologies for wearable technology and e-textile. And at the end of this project, they will publish online tutorial along with sustainable strategy guidelines. This information will definitely help the entrepreneurs and other industry’s stakeholder to aware the sustainability in wearable technology. Furthermore, it will also encourage them to use the recommended best practices for the future of society.

Why Sustainability in Fashion Industry is Essential

Why Sustainability in Fashion Industry is Essential

Sustainability is a big and productive step towards economic reform. The toxic rivers/lakes, cancer-causing pollution levels and mass water shortages became a big challenge for the future world. Sustainability is no more a dream but a practice which pushed 2000 factories to implement corrective action through its Green Supply Chain project. It’s a complete guideline that how does one can use the natural resources without impacting external environment. And for this, the manufacturing facilities are trying various methodologies to maintain equilibrium, by minimizing exploitation of natural resources.

Big companies/brands have the power to influence the beginning of a supply chain. And they can also ensure this thing that both working conditions and materials sourcing reach a high ethical standard. And the positive thing is that they are doing good job for this as The Pulse of the Fashion Industry Report proved this thing that the big players performing good as compare to mid size and smaller companies. Even then, the big names need to do much more because they are one who damaged the environment the most.

Companies Sustainability Initiatives:

A number of clothing companies including M&S, Asos, Levi Strauss, Nike, Kering and H&M have all strive to ensure this thing that the 100% cotton which they will use for the garments should come from sustainable sources by 2025. Similarly,The VF Corporation’s brand named Wrangler has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices. Here we should also mention the productive efforts of renowned jeans brand “Levi Strauss”. As it is pledging USD 350,000 to develop innovations in the apparel supply chain. The less water intensive products, expansion of a normal indigo dyeing facility and developing wastewater treatment solutions more accessible to artisan workshops are also part of this part of this project.

H&M also took some major steps in this area and their new conscious exclusive collection and their conscious choice range. H&M’s conscious exclusive collection is normally launched every April and pushes forward in both sustainability and style. The Collection features pieces made from the pioneering sustainable material BIONIC®, a polyester made from recovered plastic from our shorelines; a productive and healthy step for protecting our oceans from plastic pollution. Moreover, H&M has announced to share their product’s (Conscious Exclusive Ladies collection) manufacturing journey with us. And everyone can read about the materials, the factories where the garments were made and much more at their official website www.hm.com.

Sustainability Gains:

In the future, it will be really interesting to see that how more brands (especially mid size and small companies) will come and join the sustainability as part of their core social, economic and moral responsibility. And this would be the time to see that how it will affect the overall fashion industry. Along with that, the end user also has an obligation to be sustainability aware. Because, the understanding of sustainability in the young experts will make them the game changers. And the hope for the transformation of the industry can be possible in the next decade.

Why UK Plus Size Clothing Market is Growing

Since the inception of fashion world, the needs and trend of a market is changing with the passage of time. Sometime, it drastically changes the whole wearing pattern of people and sometime it adds/subtracts few changes in current trend. Almost every week you would have some new studies or data analysis from the research people. And this research work helps the trend setters to move their direction accordingly. Despite of growing health awareness, the obesity level in both genders is increasing sharply. As per the UK Health survey research data, the obesity level in young female generation (16-24age) has increased upto 3% (12.9% to 15.9%) within one year 2014-15. As per NHS Health Survey UK, the 26.8% women are encountering the obesity problem.  The male percentage is also not far and as per the experts the plus size men’s fashion garments UK market will grow upto 22% till year 2022

Plus Size Clothing Market Growth:

Due to sharply increase in obesity percentage in young population, the industry’s fashion’s icons pay special attention to this segment. The River Island, Marks & Spencer, New Look and Quiz made necessary investments in plus size clothing product line which is sharply growing and still under served. The efforts are not stop up to this level only. Since plus size clothing segment has now good market share and still on growing phase so you can also observe its presence in fashion shows (like plus size fashion models) and social media activities.

Why UK Plus Size Clothing Market is Growing

There are number of fashion retailers which realized this increasing obesity trend and already well prepared for it. Now the UK fashion market is offering a handsome range for plus size clothing market segment. Due to different body types in same size, the fit is most important thing after the price factor. According to research and consulting firm GlobalData, this segment is usually prefer to shop online. As the research study proved this thing that 45% of female shopper and 36% men’s shopper normally buy online. Moreover, the retailers are also quite happy to sell this product via online. Because, in the recent past the sale of plus size clothing wasn’t justifying it’s in-store space.

Fashion retailer’s Focus:

In past decade, the fashion retailers were only focusing and offering plus size clothing range to women. Whereas, the men’s plus size clothing market was not focused and undeserved during that period. As per the fashion analysts, the plus size UK men’s garments market has a great potential and it would be the strongest performer driver in next five years. So, the retailers are now paying adequately attention in both gender’s product line with improved availability and multiple choices in plus size clothing range and now the shoppers can be catered better than ever before.

Photos: River Island Men’s Big & Tall, Evans Ladies Plus Size Clothing

UAE Food Retail Industry Opportunities Analysis

UAE and Saudi Arabia are the major food consumption countries during the forecast period. As the country-wise share in total GCC food consumption is not to much change until 2021. The consumption of food in the UAE as well as other GCC is project to expand at a CAGR of 4.2% from an estimate 48.1 million MT in 2016 to 59.2 million MT in 2021. The main reason of this growth is an increase in higher per capita income. As the overall GCC economies stage a sustained economic recovery from the recent downturn. During the forecast period, UAE is projecting to grow by 4.4% to 10.1 million.

Despite of several challenges/thread (which would discussed in my other article of UAE market) to UAE grocery market, there are several areas where the said industry can take benefits and overcome the impacts of challenges.

Fresh and Halal Food:

The fresh and halal food demand is significantly increasing day by day. According to recent estimates from Euromonitor International (http://www.euromonitor.com/united-arab-emirates ), the sales of fresh foodstuffs in the UAE are anticipate to increase and as per estimation and it would increased from AED 27 billion in year 2016 to AED 30 billion in year 2017. Whereas, the sales of packaged food products is expecting to reach AED 19 billion. And the packaged tea and coffee product’s sales value is expecting an increase upto AED 4.4 billion by 2020. The organic packaged food products are expecting to significantly enhance sales up to AED 145 million in the same year.

Attraction for Foreign Investments:

Due to large market place and high hospitality rate, the number of current and new companies invests in the food and retail sector of UAE. The French export has grown not only in the UAE but also across the Middle East with the region representing over 3% of French food exports. The 22nd edition of Gulfood, taking place from February 26 to March 02, 2017 at the Dubai World Trade Centre, is all set to see a stronger French Pavilion comprising 70 companies divided in four key sectors (Food Specialists, Dairy Section, Beverages Section and Meat & Poultry Section).

For the first time at Gulfood, France represented under the label ‘Made in France Made with Love’ highlighting the French food industry’s values and commitment towards quality. Moreover, there will be ‘Made in France’ baby products, eggs, cheese, white & brown sugar, sauces, baked goods and desserts pastry, meat and ready meals, processed fruits and soft drinks and many others.

The Middle East is one of the largest importers of French dairy products. The French exports have grown not only in the UAE, but also across the Middle East with the region representing over 3% of French food exports. Saudi Arabia is considered as the largest export market for French companies in the F&B sector accounting for about $1 billion in 2015.

UAE F&B Market Going Strong:

According to the KPMG 2015 F&B Survey, eating out market in the UAE continues to perform strongly with many residents now eating out more frequently and spending more compared to a year ago. As per survey’s findings which was comprising respondents from a mix of Emirati and GCC nationals (including Arab, Asian and Western expatriates) revealed that 66% go out for dinner at least once during the week with an average spend on eating out per person being AED 120.

It is estimate that by the year 2019, the number of F&B outlets will increase by around 1,600. Further Euromonitor predicts the UAE F&B market to grow from $11.3 billion in 2014 to $13.2 billion in 2018. These positive facts and figures also encourage a lot of new investors to invest more in the said sector.

Investments in Food Production Sector:

Due to high food demand and low food production, the UAE has to go for some other options. So, that the country’s food demand can be met from various alternatives. And for this, it has made multiple measures to secure the food supply. It includes investments in abroad farm-lands and parallel to this it is also improving domestic productivity by using new technologies. The UAE has already invested handsome amount in different countries like Namibia, South Africa, Tunisia, Morocco, Algeria, Sudan and Egypt to secure food supply. However, weaker infrastructure, poor security, local hostility, and political unrest have affected some of the projects. The country has option shift at safer havens like Eastern Europe, Australia, and North and South America.

The UAE government has also invested heavily in providing the latest technology to improve land and water management. The space technology is usually use for enhancing crop productivity and reduce agricultural costs. This involves using satellites equipped with remote sensing technology for monitoring plant growth and activity, irrigation needs and environmental conditions.

UAE Grocery & Food Industry opportunities Analysis

Source: ―UAE‘s food imports to rise to $400b in 10 years‖, Gulf News, March 31, 2015. Scarcity and Abundance: UAE Food and Water Security‖, Future Directions International, November 25, 2014

Change in Life Style:

The growing number of working couples also caused the increase in spending on packaged foods and ready meals. Moreover, their busy lifestyles along with awareness about nutritional baby foods is the main reason in rise in demand of products (milk formula, dried & prepared baby food etc).

Sales of baby food in the UAE was estimating at AED 511 million (US$ 139.1 million) in 2016 and projecting to reach AED 677 million (US$ 184.3 million) in 2021, indicating an annualized growth rate of 5.8%. So, keeping in view this class, the industry giant can offer more products to them for better sale and margins.

UAE Retail Market opportunity Analysis Growing Demand for Healthy and Organic Foods:

The overall trend of healthy/organic food is increasing in all over the world and UAE is also in front-runner.. In 2015, sales of natural/organic food products in the country grew from 55% to 90% respectively from 2010. The Sales of healthy (hygienic) packaged foods in the UAE is growing by 9.2% annually. And it would increase from US$ 230 million in year 2015 to US$ 357 million by year 2020. The high visibility of organic, gluten-free and low-carbohydrate foods in supermarket’s racks is a proof to the popularity of products.

The UAE government also has been making efforts to boost domestic organic produce by providing farming inputs. It include various measure like fertilizers, seeds and pesticides to organic farmers at half the market price. In the four years to November 2015, the Emirates Authority for Standardization and Metrology has certified 103 organic farms. As per Ministry of Environment and Water strategic 2014-2016, they will increase the area under organic farming by 5% p/a..

Some Ending Lines:

The overall UAE Grocery and food industry is going well and business gurus are hoping positive changes in coming future. There are certain factors which create hindrance in the industry’s growth. But favorable thing is that these factors are well highlight to each and every responsible person of the country’s administrators. Since the willingness of the Govt. is also really encouraging towards the growth of the said industry. And we can see huge investments which were done in recent past for meeting the future challenges of this industry.

The Global Denim Jeans Market Analysis and Predictions

Global Denim Jeans Market

This article highlights the current global denim jeans market research analysis as well as the expert’s predictions of denim jeans business for coming years. I am sure the below information would provide concise but ample global market knowledge about the jeans industry trend. It also touches the insightful views on the issues affecting future business decision making for denim and jeans executives.The Denim jeans market of current year 2017 is worth in US$ 56.55 billion. In which the two key players Europe and North America have total contribution is around 70.9% of the total world. The percentage of contribution of the both players would be varied in future. As some experts say it remain same but some strongly believe that Europe pace would be better than North America.

Denim Jeans Market Analysis:

This huge denim jeans market is normally segmented by price differences. And here I want to mention this thing that there is no any good logical explanation of the price up-charge. Although there is some value addition in the high price articles (adding some extra features like GOTS, wearable technology or UV protected etc) yet the offered value is not justifying the price tag.

As per the research, the worldwide total volume of jeans for 2017 is 1,959 million pieces with an average worldwide retail price is around US$29 per piece. Whereas the Europe average price is US$40 and South America and rest world has restrict on US$15-17. There are 13 million jeans (high fashion) with a high price group and around 1,371 million in low price category. And the balance quantity is in between of the moderate prices range. If we review the consumption behavior of two major consumer market then figures per year varies. The North American consumers buy an average 1.4 pairs of jeans per person. Whereas, the European customers average consumption in denim jeans is around 0.6 per person per year.

Denim Jeans Market Future:

The future of the denim jeans industry is quite hopeful and the experts are predicting gradual growth in this business. As per the denim jeans gurus, the growth rate of denim jeans business in pieces till year 2022 will be around 2,089 million pieces (US$ 59.46 billion worth) with an estimate growth rate of 6.6%. Although the new trends which are related to environment is really hot now a days. And most of denim companies are more curious about sustainability of their product and its impact on environment. The steps towards sustainable environment is healthy but cost incurring development. As it would definitely be a challenging for a big market which categorize under price conscious segment.

Apparel Industry Analysis: Expectations vs Reality

Apparel Industry Analysis

The World’s global economy has been moving at a slow pace and its reflection clearly observes on the world garment market. This slow pace is not only affecting the import/export oriented groups but you can also experience it in your traditional local markets. In actual, the overall apparel industry is dangling on various factors. Sometime, it’s pace disturbed by the country’s economic growth which directly hurt the purchase power of the end users. And sometime it hurt from the internal situations or policies of the manufacturing country’s Government.

Apparel Industry Analysis:

If we analyze on the current apparel industry (manufacturing countries) situation then we can say that only the few countries from the Asian apparel countries (like Bangladesh, Cambodia, and Vietnam) remain satisfactory for last two years. But the overall growth of the clothing manufacturing concern has been relatively weaker about 08% to 10% during year 2016-17. In reverse, the revenues of clothing exporters and the local market focused players grew about CAGR of 13%-14% during 2011-15.

UK Apparel Industry Analysis:

Let’s have a look on apparel business situation of year 2016 in UK which was consider as heaviest year of decline. But despite of heavy decline, the new opening percentage was also encouraging in the said year. Across 2,700 UK locations there were 45,986 new beginnings and 47,636 endings. There are certain factors which directly affect the British high street business. It include online shopping trend increasing, increase in minimum wage rate, slump after Brexit, the store closures numbers increased are the main factors which force the retailers to close their businesses. And some big groups like BHS and Jaeger have also found themselves in administration.

US Apparel Industry Analysis:

Same is the case of US apparel market, the US imports from all sources was down around 13.6% month on month in February to 2.09bn (SME). Since China is the biggest suppling country of US, its export also fell down around 16.8% year on year to 785m (SME). Whereas the second big supplying country named Vietnam faced a decline of 8.9%. And the same declining phase Bangladesh and Cambodian market faced during the said period.

The total US apparel imports of February/17 was 14% down which is approximately -0.77bn down from previous month. As per the recent figures of about March, it also proved another tough month for the US apparel retailers. As they were still reporting the lower foot traffic (despite of Easter).

In The Nutshell:

Based on current global situation, there must be a healthy collaboration of apparel selected groups (from all over the world). These groups/clusters should organize discussion events frequently along with that create platforms for sharing ideas and policies with each other. As these brainstorming activities will definitely be make the industry’s standards more favorable, productive and result oriented. These representatives should also have close collaboration with their government policy makers. So that the new or current Govt.’s policies could effectively support the industry’s business. And last but most important thing is that every member should convince his/her own country’s officials to implement the real practice of compliance practices BCI, ZDHC, BSR and other supporting social and environmental practices. So that the transparency of each and every manufacturing activity is really necessary to save our environment.