Why Blockchain Technology is Essential for Sustainable Fashion Industry

Blockchain Technology

The blockchain technology is not new for us. Whenever you talk about this technology the first thing which comes into mind is “Bitcoin”. As this technology is supporting all financial transaction of this virtual currency which became hot in past few years. Due to its exclusive feature of virtual payments, the blockchain technology became equally popular in other sectors too. As the said feature of payment overcome the lots of hassle of the businessmen, financial institutions etc.

What is Blockchain Technology?

The blockchain technology was invented by Satoshi Nakamoto in year 2009. As described earlier, it was made to facilitate the users of Bitcoin to make and receive payments through this technology. By using this technology, the users can make payments without involving any central bank or other financial intuition. With the passage of time, the blockchain technology is also using for other businesses and cryptocurrencies for virtual payments purpose.

In simple language, we can say it’s a set of databases which are connected with each other. And whenever, the user enters information in any database. It will update rest of the connected relevant databases automatically which are stored in different hard drives around the globe. There is no centralized storage in blockchain technology. And the data normally stores into different hard drives and servers of different countries or cities. So, the probability of data hacking is almost zero in this case of data storage. The synchronization process of the databases normally works through internet. The set of databases are called blocks and the link between these blocks is called chain. So, this is how the blockchain technology works and facilitating its users all over the world.

The scope and usage of blockchain technology is spreading in other industries too. There are so many industries like food, transportation, manufacturing and services where you can see successful implementation of this technology. This flexible technology not only improves the way of working in the said industries. Along with that it is also eliminated so many steps of documentations or complex file system through unique digitizing system. As the usage of digital identification of product/services, shipment tracking and smart contracts are proves of success of this technology.

Blockchain Technology in Fashion Industry:

As we discussed in our number of previous articles that sustainable practices are the need of present era. And the transparency of manufacturing and supply chain in fashion industry is a main ingredient for sustainable process. The blockchain technology also supports the fashion players in their sustainable product or service goal. Through this technology, the retailer can easily track its goods any time from manufacturing facility to the warehouse. Not only this, they can also track it further distribution means from warehouse to their point of sale. And the same information is also available for the end consumer to know better about life-story of their favorite brand.

There is no doubt that most of the famous brands are really worried about the counterfeiting of their hot articles. There are number of organized set ups which are totally dependent upon these type of illegal activities. They keep an eye on the upcoming range of the famous brands. And share the same material with their manufacturers for copy purpose. Their manufacturing counterpart copies the sent articles and dispatches the bulk quantity to them through swift means (by air). As these products are not only unethical but also not conforms the optimum quality standards. Besides brands, even consumer are also confuse during purchase that whether they are buying original or not? In blockchain technology, a consumer can easily access the complete information about the selected garment. So, it gives them a confident and proper verification that they are buying original brand owned product.

Why Blockchain Technology in Fashion Industry?

There some other tracking systems too exist into the market which can do the same job effectively. So, the question is why we need another new technology for the same purpose? Actually, the distinguish thing in blockchain technology is that the data can’t be altered or changed later on. Once the information is entered and stored then it would remain intact for end consumer in its original form. Like we described earlier, the information is stored in different block forms which are linked and stored in different locations. Since there is no central body involves into this so no one has the rights to alter the original information. So, the supplier or retailer can’t change the same later on. Further, the history log of all entries is also generating automatically and normally accessible to relevant entities for review.

Furthermore, the companies are also more curious to know the after buying feedback or experience of their loyal consumers. The surveys and researches are not the only medium to make decision of new or customized products. So, the fashion companies are now making contracts with tech companies to help them in this category. The famous outdoor apparel company “L.L.Bean” is taking help from Loomia’s blockchain technology for this. As Loomia will share the client’s data to L.L.Bean so that they could develop a better product for its clients. Here, we can’t ignore Martine Jarlgaard and Babyghost who considered and adopted this technology in year 2017. And the main motive behind this adoption was just to educate their consumer about the product manufacturing and its transportation. And there is no doubt; such transparency initiative through technology by these brands gives more confidence/loyalty in their consumers.

Our Input and Analysis:

The blockchain technology was originally made for virtual currency (Bitcoin). Till to date, the most of the countries of the world didn’t regulate this type of virtual currency. There is still need to do so many steps like how to certify the providers and platforms of this currency. If we see its application in fashion industry then it’s not fully conform the requirements of this industry. This is why, the apparel companies were just attracted and adopted this technology a few before (year 2017). And there are so many things which need to transform in the current technology according to their own industry. And for this the companies have to hire the developers to make the application according to their process. So, the main element is cost, which is really important when you are going to adopt this new technology.

Furthermore, if this technology is adopt by the most of the organizations. Then the other challenges would also arise of data protections, secrecy etc. Although, theoretically it is proved that the data hacking is not possible. Even then there is need to do certain steps and define protocols about the data protections. Because, before going into massive usage of this technology, the question regarding data protection may be arise. As there should be any organization who could take the responsibility of data protection. Secondly, the cost element will also be a main barrier in successful adoption. If this technology is not cost effective then chances of success or overall potential may be less than expectations. So, the transformation process and especially the running-cost of blockchain technology should be as cheap as possible. And after this, there is a chance that the scope and potential of this technology would be enhanced.

06 Ultimate Consumer Habits Which Leads to Sustainable Clothing Brands

Sustainable Clothing brands

The ethical and sustainable clothing brands is now in reach of every ordinary consumer of fashion world. There was time when fair trade clothing was not enough cost-effective that everyone can’t afford it easily. As there is a huge cost involve while developing ethical and sustainable clothing brands bulk production. This is why, an ordinary consumer, despite of willingness to pay such eco-friendly products, couldn’t buy it conveniently. So, they are forced to restrict themselves in unethical brands. And these brands are not only damaging the environment as well as hurting the labor laws too. As per the recent survey facts and figures, the Bangladesh is the second largest garment producer of the world. But its labor is earning an average 21 US cents/hour in most of the textile and garments factories. China is the largest garments manufacturing country of the world. And its worker is getting 93 US cents/hour.

In one year, there are almost +130 million garments are producing in worldwide. Whereas, the cargo ship which takes these garments from producing countries creates as much pollution as fifty million cars create.  It proves that from garments material sourcing till dispatch of readymade garments. Each and every step is becoming the sources of greenhouse gases. So, the vision of sustainable clothing is becoming a dream. Although every one of us knows this thing that how much important the sustainable clothing brands are. And how much it is compulsory in our daily wearing habits. But unfortunately, most of us don’t want to bother to change their lifestyle and purchasing habits.

Why Sustainable Clothing Brands?

The devastating story of our fast fashion craze is endless. Every day, we learn something new about the consequences of fast fashion industry. As these are not only damaging our economy but also bringing human and other species lives at stake. And due to this, there were so many incidents which were reported in Asian manufacturing countries in near past. Moreover, 70 million trees are continuously cutting just because of the fast fashion industry. And it also considers on the top (after Agriculture industry) of water consuming industry. Almost 20,000 liters water is required to produce 01 kg cotton. And the same amount of water is required to produce a denim jeans pant. Which is lying useless in our wardrobe for the whole year?

As per Wall Street Journal, 70% to 80% clothes remain unworn. Whereas the average life span of fast fashion is 35 days only. This is why; the demand of garments is increasing by every passing day. The famous brand Zara introduces 24 new garment collections every year. This figure proves this thing the garments fashion span is getting shorter day by day. It means the fast fashion lover wears these clothes less than 10 times and then it lye in their closets as useless. On the other hand, millions tons of garments consider as waste garments and throws away to dump into landfill. Keeping in view the current scenario, the following are some simple and cost effective measures. With the help of which, we can get out from this situation without spending any extra amount on it. And the dream of eco-friendly sustainable clothing brands wardrobe can be fulfilled.

Vintage Clothing:

If you really want to do something for your planet then your words as well as your actions should prove this thing too. Vintage clothing is a best way through which you can easily contribute towards sustainable clothing brands vision. By the passage of time, the awareness and importance of vintage clothing is increasing amazingly. Now you can have plenty of stores in vintage clothing in your area. Even you can get these types of eco-friendly and sustainable clothing via online too. If you are a bit creative then you can easily modify these clothing as per your desired fittings and style. Or even you can make it trendier by cutting and adding something on it. So, by putting some efforts, no one can even judge that you are wearing out dated clothes with nominal amount.

Clothes for Rent:

We all have few clothes which we bought for some special events. Although we wore the same on the particular event yet after that it’s lying useless in our wardrobe for years. Such fancy clothes are not only costly but also can’t be used for ordinary functions. So, you feel normally hesitate to wear the same and hang it as it is in your wardrobe. I am sure while reading these lines, you all are thinking about those clothes which you are truly fit into that category. So, instead of spending too much on these clothes, it is more appropriate to rent such clothes from the company. As there are so many companies which are offering very elegant clothing for daily basis rent.

So, you just go and get the clothes and once the function is over, you can return it to them. This thing not only save your money but you can also have variety of cloth options for upcoming occasions.

Water Pollution through Washing:    

All the synthetic clothes release microfibers in every wash which pollute our lakes and rivers. Since the usage of synthetic materials (like polyester) is increasing so every wash of these clothes is polluting our land. The researchers done study on Californian and Indonesian local fish markets in year 2015. And the study proved this thing that one quarter of fish purchased from local market contains plastics in its abdomen. Every cloth doesn’t require wash after every 01 or 02 wears. As there are so many clothes like denim garments which can wear for more than 05 to 10 times. So, we need to really care about this thing too that washing of every cloth is not necessary. Because it’s not only wasting the clean water but also contaminating our water reserves too.

Prefer Quality over Quantity:

The horrifying speed of increasing amount of waste clothes in every minute is a warning for every fashion lover. It’s really unbelievable that Hong Kong is creating 360Kg waste clothes after every 02 minutes. Whereas, an average American citizen discards an average 36.7Kg clothes every year. The similar situation you can also find in UK and rest Europe. The more than 85% waste clothes quantity is normally dumps into landfill. Out of which, almost 80% clothes were still in a position to reuse it. But the speed of fast fashion doesn’t allow us to look back on the garments which we bought few weeks back.

So, keeping in view the above situation, the best solution is to prefer quality over quantity. We should think differently while buying any clothes. During buying, we should ask from ourselves that how many years we could wear this garment? And for this, we need to be more careful while selecting any garment. If our selection is less trendy and looks more moderate then we can easily use it years to years. Because the trendy clothes don’t looks nice after a particular time span. If we follow this then we can not only develop a sustainable clothing wardrobe. But it will also save our money which can be used for some other productive matters.

Informed Decision:   

The ignorance kills you in every walk of life. So, if you are not well informed about your surroundings then you can’t be an intelligent buyer. To move smartly into a society one should have appropriate information about what is in and what is out. And for this, you should have good social interaction or good research and analytical skills. As this will definitely help you out while making any vital decisions towards affordable ethical sustainable clothing brands. If someone is not appropriately inform about day-to-day innovations or recent alternatives of sustainable clothing brands. Then inspite of having good intentions in buying, he can’t be able to make a better choice of slow fashion brands. So, we can say that grabbing information is also a prerequisite step in eco friendly sustainable clothing brands decision.

When we talk about information, it means we should have complete information about good and bad brands. We should update ourselves both ethical as well as unethical brands. So, while taking buying decision it keeps help you out from all aspects.

Revival of Fixing Attitude:

The fast fashion brands are not only ruins our environment but it also lowering the product quality standards. Since the fashion span is very short so everyone is just focusing on production quantity timelines. And nobody is focusing the product quality parameters; this is why the quality standards don’t meet properly. And due to this, we keep aside some of our clothes because its buttons are broke or having small hole. As these types of small issues can be tackle by your own. If you can’t do the same by your hands then you can even get it repair from the mending people too. So, by putting small efforts or time, you can give new life to your clothes and take them out from waste clothes category.

Closing Lines:

Sustainable clothing brands are not a daydream even then if you feel that you can’t afford the same. Then the above simple and long lasting suggested alternatives for toxic free and eco-friendly sustainable clothing brands are for you. So, if you have a willingness to develop a better green world. Then you have to start working from your own personal wardrobe with sustainable clothing brands. Once you done it for your own then definitely you should think about your surroundings for the same pattern. So, in short words, we could say that the need of the time is to become an ethical consumer. As sustainable clothing brands are already in the market but we are still lacking ultimate ethical consumer of these products.

The Importance of Clothes Recycling Towards Green World

Clothes Recycling

The clothes recycling practices is no doubt a healthy and positive activity towards eco-friendly goal. The apparel and textile industry is no doubt one the biggest polluting industry after oil and gas industry. From spinning to final product finishing, each and every step is consuming too much water and synthetic harmonized chemicals. And these chemicals are not only contaminated our water but also affecting our natural environment as well. It is estimated that 20 thousand tons of indigo are produced annually for the purpose of dyeing of denim jeans. Initially, this indigo dye was made from plants but now it is synthetically made. By the passage of time, this problem is getting sever and more intensive. So, today beside water and chemical issue, we are also facing a problem of wasted clothes. Which is a gift to our environment from the followers of fast fashion trends?

As per the research, approximately 450 million pairs of jeans are sold in US every year. And the study proved that a single American owns “07” pairs of blue jeans. Whereas, other research study revealed that an Americans spend approximately $2000 on apparels or wearing products every year. But the Manhattan people buying was double from other Americans which is $400 per person per month. As far as UK people are concern, they spend nearly $70 billion per year on clothing and footwear. The UK, Italy, Germany and Europe spend around $782 per year on clothing. On the other hand, China is big exporter of textile and garments with a world-wide market share of 54%. It produces and exports 60 million cotton garments and 90 million yards cotton fabric all over the world. And this figure is on upward trend on every passing year.

Clothes Recycling Concept:

Keeping in view the above situation, where the water, chemicals and dyes consumption are already uncontrollable. And now the sheer burden of wasted-clothes is also a big challenge for the environment. The only solution for all these uncontrollable issues is clothes recycling. Through clothes recycling, we can save water, avoid pollutions of chemicals and wasted clothes as well. Although clothes recycling concept is not new for us yet even today we are not practicing it on a mass level. Accordingly to U.S. EPA 2016 report, around 16.2m tons of textile waste was generated in 2014 and out of which 2.62m tons were recycled. And most of the portion (10.46m tons) of waste was sent to landfill. As per recent research study, the single US person generates 82 pounds of textile waste per year. And out of this 82 pounds waste, only 15% is donated/recycled whereas 85% is sent to landfill.

Similarly, we heard about a lot about recycled fibre fabric. But the fact is that only 0.1% of recycled fiber took back into program and recycled into new fibre. If we analyze the annual environmental affect of houshold’s wasted clothes. Then it would be equal to 1000 water bath tubs and carbon emissions from driving of a car for 6000 miles. In UK, a research study was commissioned by Sainsbury and according to that around 235m items ended up on landfill in last spring. As people were planning to refill their wardrobes for summer’s clothes collections. Although in UK, the percentage of clothing throwing to landfill is 14% less than the previous year. As it is 3,00,000 tons instead of 3,50,000 tons. Even then there are lots of things which we need to do to enhance the practices for recycling in an ordinary consumer.

Clothes Recycling Efforts:   

As per the above study results, the major portion of the wasted clothes went to landfill. And every cloth has different fabric composition and construction. So, its decomposition time is different due to its inner ingredients. So, dumping a different composition/construction of garments isn’t a good idea. Because, there are some synthetic materials which take more than 400 years for decomposing.  So, as we discussed earlier, the best and ideal way is clothes recycling. And we can promote this approach by following way:

  • First of all check your local council or charity organization which accepts textile or clothes for recycling. If you find the same then it’s a good source to give away your useless clothes to them. Because these are the right people who can reuse these rejected clothes in a better way.
  • Always try to find out your nearest clothes bank in supermarkets, car parking. As these are nearest and convenient way through which, you can drop your useless garments for clothes recycling or reuse.
  • There are so many places where you can even sale your old clothes and get cash. I think this option is a best from other above alternatives. As you can not only do something for your planet along with that you can also earn something for your new clothes too : ). You can even sell the useless clothes through online retailers like Ebay, Kijiji etc.
  • There are number of charities or community group of people who earn money through recycling goods selling. And this money they invest into another community welfare projects. So, the recycling business is also taking a healthy contribution into the welfare of mankind.

Textile & Clothes Recycling Potential:

In some products, if a clothes recycling is not possible then that product can be recycled into fabric, wiping cloths, auto insulation, carpet pads, etc. In short, the awareness of the clothes recycling is increasing due to eco-friendly approach and landfill pressure. So, we have to take this thing very seriously that how we could educate our surroundings about clothes recycling benefits. There are only 500 – 550 recycling companies in US which are owned and operated by small family businesses. Although, the United States textile recycling industry is also recycling fewer quantity (approximate 2.5 billion pounds) of textile waste. But this quantity is just a drop in an ocean. And the similar insufficient situation we are also experiencing in UK market as well. As the research study says that almost 100% textiles and clothes recycling are possible.

Closing Thoughts:

So, in order to have a sustainable lifestyle, everyone from us should take part in recycling practices process. In our other environmental issues due to apparel fashion and textile, we blamed manufacturers, importers and sellers. Whereas, this problem has direct relation with consumer and mostly the consumers are the main culprits for this massive issue. Because, if they realize their responsibilities then the half of the issues can control in an effective way. For the rest issue, we need to emphasize on the clothes recycling industries both in Government and private level.

As per the above analysis, there is an immense need of such industry in almost all countries. As the supply of useless clothes is too much, whereas the clothes recycling units are just like a drop in an ocean.  This is why most of the quantity of this waste has to send for landfill. As a dumpling clothes is not an intelligent solution, on the other hand it should be consider as environmental crime. Because we are burying poison in shape of synthetic fabric clothing. The percentage of clothes recycling should be enhanced so that we could fulfill our dream of green world.                     

 

How Jeans Industry can be Sustainable through Technology

How Jeans Industry can be Sustainable through Technology

The denim jeans industry is considered as one the most polluting industry of the world especially in terms of water and chemical. The production and washing of one pair denim jeans consumes over 900 gallons of water. It is estimated that almost five billion pairs of jeans are currently produced in every year. And for the production of this, almost 420 million gallons of water is consumed. Moreover, 900,000 tons of chemicals are used in different washing and finishing processes. The water which is used in the manufacturing processes, get contaminated and this polluted water sent back to our rivers, lakes and oceans. As per the World Bank estimation, almost 20% of global industrial water pollution comes from the textile and Jeans Industry. In China, the textile industry pumps-out 2.5 billion tons of polluted water every year.

Jeans Industry Efforts Towards Sustainability:

The Global women’s wear industry reached worth nearly $621 billion. Whereas, the global men’s wear industry reached worth nearly $400 billion and children’s wear industry is worth $186 billion. This abnormal increase is also ruining our nature and its resources during dyeing and production.  And due to fast fashion trend, soon it turned as sheer burden on environment in the shape of waste clothes. Keeping in the view the whole scenario, the jeans industry people started working on the substantial changes in production processes. So that they could satisfy their consumer’s fashion lust without damaging the nature. Thanks to the technology people who strived a lot to give us multiple sustainable manufacturing options to the jeans industry.

Jeanolgia Technology:

Currently, there are so many organizations which researched a lot on the conventional way of jeans industry production process. Till-to-date, fortunately, we have multiple options through which we can meet the current fashion trends without damaging our natural resources. Jeanolgia is also one of those who contributed a lot to make this world more sustainable through eco-friendly production processes. For jeans industry, they focused on two factors which we already discussed above i.e. water and chemical consumption. As per the company, their goal is to reduce the pollution upto 50% which is caused by jeans industry. And for this, they have introduced different technologies like G2 ozone and  eFlow nanobubbles technology. By the help of which you can reduce an average 20 litres of water, 05 grams chemical and 01 kw/h energy.

Not only this, their awesome technology named “One Glass One Garment” is a tremendous achievement towards environment sustainalbity. Yes, it’s possible now that you can develop garment by using only one glass of water. No doubt, it’s milestone in a garment production process as you can safe million gallons of water through this technology. This is why, currently 20% of the global jeans industry is using Jeanolgia technology. All the big and famous brands like Abercrombie & Fitch, Levi’s, Diesel, Polo Jeans, Replay, Pepe Jeans, Hilfiger Denim, CK, Jack & Jones, Lee, Edwin Japan and other big retailers like GAP, H & M, Uniqlo and M & S are currently using their technology extensively. Not only this, if we look at the world then their technology is using in 05 continents and specifically in 60 countries. The main countries include United States, Pakistan, Japan, Russia, Bangladesh, Turkey, India, and Vietnam.

Alliance for Responsible Denim:

Alliance for Responsible Denim is an initiative which was started a year ago. And it was launched by the Hogeschool van Amsterdam, House of Denim, Circle Economy and Made-By. The famous International brands G-Star, Mud Jeans, Nudie Jeans with join hands some small but famous denim labels like Kings of Indigo, Kuyichi, Cool Cat, Just Brands and Imps & Elfs are the first brands to join this initiative. Along with that, the leading denim mills named Bossa, Kilim Denim, Orta Anadolu, Tavex and Tejidos Royo as well as 02 yarn mills were also in first movers list.

The main aim of this collaboration was to make jeans industry smarter, cleaner along with sustainable production processes. As per the alliance members, they are looking for the ways that how they can improve the denim finish in a more sustainable way. Secondly, they are collaborating with the mills to develop such recycled fabric which would come-up with the demands of end-users. And last-but-not-least, they are also encouraging brands to use these recycled fabrics for their upcoming collections. Uptill now, this collaboration developed 40 different fabrics with different percentage of recycled fabric varying from 10% -25%. Now they are trying to stimulate brands to use these fabrics into their collection so that they can mutually contribute towards green environment.

Some Closing Lines:

There are so many other techniques and group of people who are striving to save the nature and natural resources. Some are offering products or methods so that processes or final products can be enhanced towards sustainability. And other are supporting from every aspect to those people who are working for better environment. Sustainability is a name of continues efforts and can’t be stopped at any stage. Every day and every moment we need something new or more refine so that we could influence less to green natural environment from man-made chemicals and other products.

05 Ethical and Eco Friendly Jeans Brands Guideline

05 Ethical and Eco Friendly Jeans Brands Guideline

Most of the denim jeans brands are now emphasizing on eco-friendly product attributes in their offered range. As we all know this thing that even an ordinary consumer who don’t have any know how about the textile industry. Even he is demanding for ethical and sustainable product. The reason behind this awareness is a voice of “whistle blower” which finally reached to our ears. And this warning at last, awaked both consumers as well as the manufacturing concerns. Now the consumer of the current era is not only conscious about the ethics and sustainability matters. But they are also really curious about the buying decision of any cloth. As they also know that their every new purchase can put a burden on planet in shape of clothes waste. It doesn’t matter whether that particular buying is ethical or non ethical.

Keeping in view the current scenario, where the information level of everybody is up to the mark. And every individual is striving to take our planet towards its original green shape. Even today, the textile industry is still the 3rd most polluting industry of the world. Not only this, it’s the second largest consumer of water (fabric dyeing and garment washing process). And as per research, a normal single pair of jeans consumes 10,000 litres water in its different garment making process. Moreover, the chemicals which normally use for dying and washing process are also polluting our environment and land water. Keeping aside the environment issues, this labor-intensive industry is also facing several health hazards and other human rights issues in many places. And these include force labor, child labor, paying less than minimum wages slack, no medical or social security benefits.

Eco Friendly Jeans Brands Analysis:

Although we appreciate the jeans brands productive efforts towards green environment.  And their other legendry steps towards labor-rights which ensure this thing that all labors are treated as per standardize law. But here, we need to specify this thing too that at what level they should drag themselves towards sustainability. In other words, we can say that how much ethical is actually ethical for our society and environment. So, while analyzing a sustainable brand, we would consider all the factors which we are highlighting above. And in case of missing or less participation on any category by the brand, wouldn’t be consider as eco-friendly brand.

Below we choose some best practicing ethical and eco-friendly jeans brands. And after reviewing their environmental friendly efforts, we could have an idea that no issue is big. If you have a positive attitude and dedication then you can easily overcome the big issues with no trouble. The below famous brand’s sustainable practices are contributing a lot for our environment as well as for our society. It is also a benchmark or guideline for other medium or small size brands whose production lines are still unethical.

Reformation:

A Los Angles based brand, created in 2009 with an aim to refine the denim industry through eco friendly and sustainable practices. And for this, they made revolutionary changes in their sourcing and manufacturing processes. In order to firmly follow their strict standards and paractices, most of their production is running in their own Los Angles factory. Not only this, the small bulk part which is producing abroad is also gone through all their strict compliance parameters.

More than 50% of their garment range is made in Tencel, Viscose and recycled material. Along with that the 15% of fabric used in their garments are vintage or from dead stock. The energy resources are met from wind energy in their factory. And all the hourly workers are paid more than minimum wages. So, we can say that they are not only saving the natural resources by choosing ethical supplies. Along with that they are also playing a dynamic role in recycling the useless clothes into new one.

Everlane:

It was found in year 2010 as an online retailer. Since its inception, the company gained a huge number of subscribers (around 60,000) in its initial months. After a successful online start, they jumped into conventional business and started their first NY based pop-up shop in 2012. And in September 2017, they have launched their first sustainable denim collections. The main distinguish thing of their products from other brands is offering sustainable product in an affordable and transparent cost. Their radical transparency reveals the true cost (material, labor & transportation) of every product.  Along with its cost transparency, their material and vendor’s transparency practices are also appreciable. As their audit compliance standards are really strict regarding wages and reasonable working and residential environments.

This brand clears this perception that sustainable or ethical products are not cost effective. As they make this thing possible to offer its sustainable products almost every segment of the market.

Source Jeans:

Source Jeans is no doubt comes under the best ethical men’s jeans brands. As the company claims, their jeans pant uses less natural resources and other chemicals as compare to other jeans brands. It consumes 60% less water, 50% less chemical and 40% less energy in comparison to other jeans brands. You wouldn’t find any brand label on their jeans but find two white stitches line on the back pockets. And in order to save extra material, the care instructions are also printed on pocket bags. Their partners are closely working with “Greenpeace” to develop less resource intensive product. That’s why they dyed denim with natural and biodegradable polymer which replaces harmful chemicals. They have already skipped sizing and mercerizing process in their denim weaving process. It means that they are saving plenty amount of water, energy as well as the chemicals.

Kuyichi:

The said ethical brand was founded in 2000 when the founders “NGO Solidaridad” were exploring cotton industry in Peru. They were shocked to see the pollution and labor poverty level of this industry. So, they have decided to launch their own sustainable and ethical brand which has less carbon footprint on planet. At that time cotton products are really hot so they decided to start their organic cotton garment line. As this line gives toxic free products with better earning source to labor and farmers.

Other than organic production, their products are also made of with recycled denim and plastic bottles. Along with that their “Underwater project” was also productive step towards green foot. As this was related to create awareness about the plastic usage in our daily life. And how it impacts our whole environment, due to its high dissolution (400years to 1000years).

AG Jeans:

Founded in year 2000 by Yul Ku, with an aim to offer premium denim range to its clients. Although they offered many successful denim ranges till year 2008. Yet in 2008, Samuel Ku (Son of Yul Ku) joined the company as creative director. It added one element into their brand which is “care”, care for the environment. They have integrated units where their state of the art styles are cutting, sewing, washing and finishing. Since everything is under their full control so that they can control the production processes in a more sustainable way. That’s why; they have already reduced their 50% water consumption in washing process and used sustainable fibers in denim fabric.

How Natural Fibres are Improving the Textile Sustainability

natural fibres

The usage of natural fibres has significantly increased in past few years. The reason behind this urge is an increasing awareness and vision of consumer about environment and climate.  In past few years, the sustainable developments in textile and apparel industry compelled manufacturers to produce eco-friendly products. The harmful effects of man-made fibres (acrylic, polyester, spandex and nylon) on environment and shortage of highly used resource (cotton) enforced authorities to conceive something new.

The current organic farming output couldn’t fulfil the present requirements of the industry. Although, the growth trend of organic farming is increasing day by day. And every year, we are getting handsome growth in the total organic farming production of the world. But, there is still a huge gap between supply and demand of the world which can’t fill in next few years. And unfortunately, this gap fills by other conventional way of production which doesn’t meet the ethical and sustainable production standards. So, the industry professionals are searching out some other substitutes which could give the consumers same attributes. But its impact on our environment is comparatively less than the current which we are following presently.

Natural Fibres from Natural Resources:

Our environment and natural resources has ruined due to extensive usage of synthetic material and other harmful chemicals. In order to meet the fast fashion demand and supply, the manufacturers are bluntly using all these materials and chemicals. As these materials and chemicals have direct impact in destruction of our green environment. So, the environment people are continuously striving for those alternatives which could replace these harmonized materials and chemicals. After digging out deeply, the experts came up with some best natural resources which could be used for sustainable products. And these natural resources include; banana, pineapple, coffee, lotus, stinging nettles and hemp. The extracted natural fibres from the said resources are considered as best both for human as well as for environment. Below we shall find in detail about the usage of the natural fibres which are made from above-said natural resources.

Coffee Ground:

A Taiwan based textile company named Singtex combined the post-patented treated coffee ground with polymer (recycled PET bottles as a base) to develop the master batches before spinning it into yarn.  These coffee grounds are the same which mostly coffee makers/drinkers throw away after making the coffee. So, this company utilizes the wasted grounds and used them as a main ingredient for coffee ground natural fibres. This natural fibers based fabric has multi-functional attributes which can use both for household as well as outdoor items. The Taiwanese company introduced S.Café (coffee ground based fibres fabric) for active wears. The said fabric has anti-bacterial natural attribute and dries 200 times faster than cotton.

Moreover, it has also odor blocking and UV protection attribute. All these extra-ordinary attributes are possible with wasted bottles and coffee ground. As per the company, five bottles and 03 cups of roasted coffee ground are good enough to make one T-shirt. Now need of the time is that how we could convince more and more fashion players to use this type of fabrics which has number of attributes with less impact on globe.

Banana:  

Banana natural fibers are made from stem of banana tree. This fibre is one of the world’s strongest natural fibres with added qualities of durability and biodegradable. Anyhow, extracting a fibre from banana stem is quite hard and labor intensive job. Banana fibres are normally similar with bamboo fibres but its durability, spin ability, fineness and tensile strength is better than it. You can use banana natural fibres in different textile products. As you will have different types of thickness and weight of this fibre so you can use the suitable type according to your requirements. For banana yarn, alkaline solution is used for boiling strips of the sheath. Once it gets softer and separated then these natural fibres joined together to make a long thread which are then spun wet.

Similar to coffee grounds, the banana stems are thrown by the farmers which normally use as main ingredient for banana natural fibres. There are so many products (like mats, ropes, hand-made papers and some woven fabrics) in which banana fibre is used as a main ingredient.  A company named “Green Banana Papers” is using banana fibers for its products like purses, vegan wallets, beads and papers.

Lotus:

There are countries like Thailand and Myanmar which is extensively working on lotus based natural fibres fabric. It seems fascinating that producing fabric from lotus. But the interesting thing is that the lotus natural fibres fabric has a luxurious feeling (mixture of silk and raw linen feel). Along with that it has added feature of stain-resistant, light weight, extremely breathable and soft & silky feel. The fabric processing of lotus based natural fibre fabric is bit typical. After harvesting the lotus stem, it is cut at the end to extract long and thin fibre. These fibres are washed after extraction and then dry it for weaving on traditional hand looms. The lotus fibre’s fabric is normally consider as expensive fabric due to its rich look and hand feel.

Hemp:

Hemp fibre considers as one the most versatile fibre in natural fibres list. It is most durable, resilient, has natural anti-bacterial and air conditioning system. The hemp’s plant is a fast growing plant which consumes less water and don’t require any fertilizer or pesticides. But despite of all its benefits, the cultivation of this plant is ban in the western world. And the reason behind this, it has direct connection with Cannabis Sativa plant which creates drugs. Anyhow, this plant is freely cultivates in China. And currently China is contributing the 50% of total world’s hemp production. Moreover, it also owes more than +300 international patents on hemp fibers and textile production.

Stinging Nettle:   

Similarly to hemp fibre, the stinging nettle natural fiber has also resourceful features. The sting nettle fiber based fabric keeps the wearer cool in summer and warm in winter. Urtica dioica is a common example of stinging nettle. And this plant is spreading throughout Europe, North America and also occurs in North Africa and some parts of Asia. So, it has an edge on hemp that it can be cultivated anywhere in Europe and US. Moreover, it consumes less water and don’t require any pesticides or fertilizer for growth. In order to get its fibres, it harvested in summer season. After harvesting the stems, you can get its fibre after drying the stems through certain steps.

Pinatex:

Just like its name, Pinatex drive from pineapple fabric. The pineapple leaf’s fibre fabric looks and feel like a leather. The process which extracts fibre from leaves is calls decortication. And the extracted fibres go through a certain industrial process to become non-woven textile.  Pinatex is a introduced by a UK based company named “Ananas Anam”. It’s a result of company’s several years efforts and research. The Pinatex is strong, versatile, breathable, soft, light, flexible fabric. And company is using this leather look fabric in both footwear and other textile accessories. Just like lotus fabric, the Pinatex is also costly fabric and normally consider as luxury item. On the other hand, the rest fabrics have potential to market them into mass level.

10 Sustainable Fashion Brands You Must Know About

10 Sustainable Fashion Brands You Must Know About

The sustainability journey hasn’t any set standards which clothing/fashion brands could follow to make its products sustainable. Although there are certain constant requirements which every company need to follow while starting the journey of sustainability. But the overall procedure of every company is different. And they have to change its implications and standards in accordance with their systems. Every organization has to transform its main pillars in such a way so that it couldn’t upset its revenue, cost, brand and risk factor. For a successful sustainability penetration into company, you need to match the organizational financial objectives with environmental and social goals. So, if you effectively merge your corporate goals with your sustainable aims then you can offer a low cost ethical product to your consumers.

It’s true that sustainability journey has some cost but this can be managed through eco-friendly product corporate strategy. The same practice we can observe in our surroundings. And now, you can have multiple brands which are offering ethical products in competitive rates. The main thing which matters a lot is your intentions and willingness. If you have positive willingness and intentions towards sustainability then you can easily manage cost and benefits of the product. The below we have picked some fashion brands which working in the same lines. And catering its clients not only sustainable products with best competitive cost.

Fashion Brands Journey Towards Sustainability

Today, almost all famous fashion brands are putting their efforts towards transparency into their sourcing and production systems. As well as the materials which they are using for their products are also from ethical and eco-friendly sources. The caring attitude of the fashion brands towards green planet and equal rights of the workforce is on the top of list. In sustainability marathon, some fashion brands took a lead and transformed their 100% product line with eco-friendly label. Whereas, some are already transformed 50% of their productions on the same labor and environmental friendly concept. So, now it’s our prime responsibility to encourage the efforts of these loving and caring fashion brands. And try to replace our favorite but unethical high fashion brands with them within no time.

Skunkfunk:

The famous women brand Skunkfunk’s collections in UK are 50% source by ethical sources. As they are offering technical outerwear and innovative fabric range to its target market, exclusively designed by their artists. As per the company’s statement, their sustainable garments are in accordance with the third party standards (Fairtrade, GOTS, Organic Content Standard, OCS 100) and independent certifications. Not only this, they are making revolutionary changes into their cutting pattern which leads the cutting waste up to 0%. So, besides sustainability efforts, its efforts towards wastage control are also a milestone towards waste to landfills. Because the wastage issue is also getting hype day by day. Whether it’s a production waste or the waste from useless clothes, both have a sheer impact on our environmental sustainability.

Vaude:

The German outdoor clothing brand “Vaude” (Mountain Sports, Bike Sports and Packs ’n Bags) has already crossed number of milestones towards sustainability. Now they announced that they will extend its environmental stewardship in the supply chain.  As per the company’s target, they will ensure the 100% transparency of their entire material supplier. And the company’s believe that sustainable business pays off in the long term. Economic, ecological and social aspects must be equally considered. The company already published report for its sustainable accomplishment and future goals. And there is no doubt in it that such practices definitely grab the attention of informed clients.

Adidas:

The world famous brand Adidas has commendable journey towards sustainability. It’s one of those fashion brands who contributed a lot in favor of nature and natural resources. They have categorized the sustainable strategy into two major categories which are “Product” (Water Saving, Innovative Material, and Conserve Energy) and “People” (Empower people, Improve Health and Inspire Action). As per the company, these are the six strategic priorities and challenges where sustainable efforts are necessary. If you keenly look into detail of the targets of fashion brands towards sustainability. Then you would come to know that the whole sustainability revolves on these factors. You can check their published detailed report of the sustainable accomplishment of Adidas for the year 2016.

Target:

The famous retail giant Target join hands with Center for the Advancement of Science in Space (CASIS) and both shall accelerate sustainable cotton research. Both have recently took number of productive steps towards this goal but still they need to do a lot for this cause. Because, currently twenty three million metric tons cotton is producing around the globe. The conventional production requires 10,000 to 20,000 liters water per kilo gram. Along with that an intensive chemicals and pesticides are consuming on the same which are also really harmful for health as well as environment.  Up till now, only 13% of the total cotton production is growing under a sustainable method. So, the challenge for the environment friendly organizations is really big and tough in this sector too.

Other Fashion Brands Practices:

Let’s have a quick review of the different famous fashion brands efforts towards sustainability. “Minna”, a wedding wear brand, already labelled itself as Eco Luxe brand. It’s Veils and bridesmaid dresses are normally from recycle, sustainable materials. So, whatever you buy from them, you have inner peace of mind that it wouldn’t hurt our globe. “Fat Face”, in 2016, they launched 360 plan to contribute a positive impact on the environment. Their 03 pillars (Responsible Sourcing, Environment Protection and Support People and local communities) sustainability business model covers the main environmental and people’s issues in an effective way.  “ASOS”, an Internet giant, is doing tremendous efforts towards ethical clothing. Their ethical trade program, working with suppliers, ethical trade partnerships are proven and positive efforts towards the sustainable brand journey.

Monsoon”, the brand’s 03 years initiative with Oxfam which supports Indian farmer for organic farming. Along with that, their steps towards recycled packaging, energy savings, supply chain measure and animal welfare are really incredible.

People Tree, a slow fashion pioneer clothing brand is really focusing on transparency. They have listed their suppliers on their site so that their clients could know their material sources.  As per the company, they are not only passing and share their information with their suppliers but also support them financially. Seasalt, a Queen’s award (2013) towards sustainable development company, Seasalt is continuously increasing their local cloth manufacturing (South West, Guernsey and across the UK) so that their client could experience and enjoy more ethical products.

In the Nutshell:

The Government, civil society, especially the fashion brands should join hands with environment-people to achieve the sustainable development agenda by 2030. Although an ordinary consumer is now quite smart and more curious about product quality and environmental concerns. Even then, the environment issues are still really hazardous and making causes of serious health issues. The above guide only covered few UK fashion brands and some other fashion brands efforts of different countries towards sustainability. Here we can’t ignore the sustainability efforts of European, US and rest part of the world’s fashion brands. As mentioned earlier, together we can make a difference so joint efforts should be focused which would be in favor of environment and people’s health.

How Ethical Consumer Favors Environmental Sustainability

How Ethical Consumer Favors Environmental Sustainability

The history of textile sustainable/ethical products has started in early 1990’s. It was the time when manufacturing entities and ordinary consumers started taking interest in eco-friendly products and environmental sustainability issues. And this was the phase when green movement goals have started under discussion on a mass level.  The key manufacturer commenced producing eco-friendly products like organic cotton, bio-gradable papers and detergents, bamboo fibers, sustainable chemicals and pesticides etc.

Similarly, by the end of every day, the ethical spending trend is also increasing in all over the world. As consumers are more insist on eco-friendly products rather than conventional. As per research study findings by Grand View Research, the global eco fiber market will expected to reach US$ 93.27 till year 2025. And the growth rate would be anticipated around 12% pa.  As per some other research findings, the global eco-fiber demand has already increased from 9570 kilo tones. And it is expected to increase up to 7.25% till current year to year 2025.

Ethical Consumer and Environmental Sustainability Approach in UK:

The trend of buying less but buying better is more dominant in UK market. As per the new ethical consumer markets research study findings 2015, the value of ethical product’s sales increased by 8%. It was the time when inflation scarcely rose 0.5%. As per the other research study by Mintel, the 69% women of segment 25-44 aged group said that they prefer quality over quantity. Not only this, the new study report on millennials says that 70% from the target respondents loves to spend on eco-friendly products.

The UK ethical market spending wroth was £54 billion in year 2016. And it represents the 7% of the total UK conventional product’s sale. Based on the consumer buying behavior and trends, most of the national and international brands started aggressively sourcing eco-friendly products. Despite of increasing trends and demand of sustainable clothing in all over the world. The eco system is not as controlled as it should be and still there is need to do a lot towards sustainable development agenda of 2030.

Although the denim and clothing companies’ efforts towards sustainability are remarkable yet we still need to improve the overlooking areas. Being a consumer, we have the power to drag or change industry giant’s approach towards sustainability. If we well educate ourselves from the supply chain system of the brands which we often use. And our brand loyalty is totally depending upon the brand’s strict policy towards environmental sustainability. Then we can say that we are wise and ethical consumer as well as responsible resident of this beautiful globe.

Ethical Consumer:

As we discussed above, being a consumer, our buying behavior and trend has significant effect on our society. As we already discussed in our other article that how excessive cloth buying created waste clothes and polluted our environment. Similarly, if we buy less but buy conventional clothing (unethical) even then our environment will pay the cost of it. So, the approach regarding buy less but buy better will work here.  And we can say that while buying anything, we need to follow an ethical approach. Being an ethical consumer, we should be really careful about our buying that it doesn’t harm our environmental sustainability, society and other creatures (animals etc.).  So, we can say, we need to do a little research before buying any item so that we could contribute positively for the betterment of our globe.

Being an ethical consumer, we need to spend a little time and research about the origins from where our clothes other daily utensils come from. Although the research work and information digging is getting smooth and easy day by day. Because, most of the companies are already showing its material suppliers published to their sites. Moreover, you can also get a lot of information about company’s approach and its journey towards sustainability in daily journals and news updates. By putting a little effort, we can pay our contribution in our natural environmental sustainability.

How You Can Save Environment from Waste Clothes

How You Can Save Environment from Waste Clothes

The fashion industry is swinging on its full pace. Since clothing is a vital part of human’s life and became the eighth largest segment in day-to-day household spending. The big players are constantly launching new and stylish trends with highly competitive prices. Although it sounds good to follow the fast paced fashion trends with comparatively cheap prices. But it is creating a sheer load on our environment in shape of textile waste. The clothing consumption has significantly increased for last 03 decades. And according to Greenpeace study, today we buy 60% more clothing than we did 15 years ago. The fast fashion trend and our crazy buying behavior are polluting our environment desperately. Unfortunately, the fashion industry was estimated the second largest waste producer after Oil and Gas.

According to “The Atlantic”, the average North American consumer buys 64 items of clothes per anum. It means, an average consumer buys 1.2 garments per weak. And he/she creates 82 pounds of unwanted clothes per anum for the environment.  On the other hand, as per Her Majesty’s Revenue and Customs data, it is estimated that 1,130,000 tons of clothing was purchased in UK in 2016. And this was almost 180,000 tons higher than year 2012. And as per the research findings, the average clothing life in UK is around 3.3 years. Whereas, the other research shows that it is only 2.2 years and then it discarded or donated. For the last ten years, the turnover of waste clothes in UK has been significantly increased.

Brands Efforts Toward Waste Clothes:

Since the contribution of fashion industry towards environment pollution is increasing day by day. So, the joint efforts are being carried out by the big players to sustain the environment. The below you will see the story of some brands from the them:

H&M:

The big chain H&M launched its Conscious Collection which is made with recycled material. Not only this, the Garment Collection (Year-2013) range was also made with recycled material. As per company’s announcement, you can drop your old clothes/home textiles of any brand to our local store. We will recycle it and give it new life. Up-till now, the company claimed that they have collected 32000 tons waste garments to give them a new life. Moreover in 2017, H&M offered $5.8 million to Hong Kong Research Institute of Textile and Apparel to develop such chemical technology which recycle blended textile.

Sainsbury:

The famous retailer Sainsbury in collaboration with Oxfam, trying to urges its customers to donate unwanted clothes to its collection points. But as of now, the overall result regarding donation is not as good as expected. As per UK research findings, around 49% respondents don’t donate clothes because they are worn out or dirty. Whereas, 16% respondents don’t have enough time to sort out old clothes or visit collection center for donation. And 6% respondents don’t know this thing that the clothes can be recycled.

Levi & Strauss:

The same thing Levi’s did in 2016, it has partnered with EVRNU and created first sustainable jeans. This jean was made with 05 discarded T-shirt’s renewed fiber. And this “511” jeans was not only use waste clothes but also use 98% less water than virgin cotton products.

Inditex:

The Spanish brand Inditex is teaming up with Lenzing for its 2016-2020 environment strategy plan. The Lenzing recycles its off cuts into cotton Lyocell mix. This project will start with 500 tons of textile waste and with an aim to uplift it around 3000 tons within few years. As per company’s statement, they will provide enough fabric to Lenzing to produce 48 million garments. Moreover, they are collaborating with local charity Cáritas, now they are planning to install 1500-2000 garments collection bins in Spain’s major hubs.

Keeping in view the current consumer’s buying trend and behavior and it’s directly effect on environment. We need to restrict our buying behavior and extend the garment’s wearing life. If we add nine months in current life then we can definitely reduce environmental impact around 20-30%. While buying a new cloth, we need to see this whether we could use the same around 30 times? If no then leave this item. And for this, always buy quality garments and don’t prefer quantity over quality. And last but not least, Donate, Donate and Donate. As this is the only way, we could play a healthy and positive contribution towards our environment.

If You Love Environment, You’ll Love Transparency

If You Love Environment, You’ll Love Transparency

The sustainable fashion approach introduced in late 1980s and early 1990s by famous companies named Patagonia and ESPRIT. Although the focus of both companies regarding sustainability is different yet the motive was just to save environment. Today, the fashion world is emphasizing on one word which is “transparency”. Each and every big brand is focusing on the same and trying to transform its processes accordingly. As per the recent research, more than 100 big fashion brands which belong to 42 companies are now publishing their supplier’s list. The brand’s commitment towards transparency in last 18 months is really substantial. Before discussing further that who is following the transparency standard or not. First we should know this thing what is the actually meaning of transparency in textile and apparel sector.

In order to have a better control on environmental friendly manufacturing standards that whether it is completely following or not. The transparency of each and every steps is really essential. And for the sake of this, all the manufacturing concern needs to show their complete supplier list from where they are sourcing product materials. Not only this, they will have to show the method through which the whole shipment transit from manufacturing concern to store. In-short, the transparency of each and every step of product from order placement till product shelfing at POS is required.

Environment Friendly Initiatives:

The revolutionary trend noticed by 40 famous fashion brands in 2016. And out of which, 05 brands publicize their manufacturers list and 02 of them also publicize their fabric, yarn suppliers. Not only this, these 106 brands have already publicized some of their production or processing facilities. Here is a slight overview on the efforts of the giants towards environment sustainability:

Tesco:

The UK’s largest retailer Tesco has already released its complete supplier’s list. Not only this, they are also working really hard to eliminate all the hazardous chemicals from its brand named F&F. They are trying their level best to conform and strictly follow the “Greenpeace” campaign for better environment.

Marks & Spencer:

The UK famous brand and retailer launch a system which enables their products to conform the required sustainability process. And this system will be fully operational till 2019 which permits their clients to identify their sustainable products easily. And till 2025, they have plan to publicize their product sustainability report for their clients and general public.

ASOS:

The British brand ASOS management is focusing on water pollution as well as recycling issue.  As per company’s target, they will reduce carbon, water and waste footprint of ASOS clothing by 2020. For water and recycling issue, they are closely working with their suppliers, organizing ethical programs and establishing ethical trade partnerships. Along with that, they are among those signatories (Bestseller, Eileen Fisher and Marks & Spencer) who sign a public pledge which explain a circular strategy for setting sustainability targets for 2020.

Wrangler:

An American fashion brand’s effort towards environment sustainability is tremendous. After saving 03 billion liters water from denim washing, now they will support US farmers through pilot program. As per their announcement in Detroit conference, this program will support the farmers to improve the sustainable growing exercises.

Levi & Strauss:

The Levi’s is making infinite efforts towards sustainability of natural resources. The co.’s recent investment of US$ 350,000 shows the management dedication and commitment towards sustainable apparel industry. They work extensively with their collaborators on different sustainable apparel industry projects. And these projects include, waste-water treatment solution, less water consuming products and expanding the natural indigo dyeing facility.

VF Corporation:

VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, recently released its Animal Derived Materials (ADM) policy. As per the policy, its brands (Lee, The North Face and Timberland) will no longer use fur, angora or exotic leather in their products. As per Letitia Webster, VF’s Vice President of Global Corporate Sustainability, “VF believes that all animals within the global commercial supply chain should be treated with care and respect,” As per co.’s recent partnership with Humane Society International that outlines which animal materials are prohibited. It also set a formal guideline for the procurement and use of approved materials by the company’s brands and global supply chain partners.

Aldi, Lidle & Others:

The recent research study by “Greenpeace” verified the commitment of German chain stores towards hazardous chemical free environment. As per the report, the big chain stores, Aldi, Lidl, Rewe, Penny, Kaufland, and Tchibo are meeting their targets for treating and removing the potentially hazardous chemicals. And as per “Greenpeace”, there is still lot of work yet to be done for this cause.

C&A:

The global famous retailer C&A already step up into transparency campaign. It has already disclosed the detail of its +2000 manufacturing suppliers which are located in more than 40 countries. This information includes factory’s name (tier1 & tier2 production units), addresses, number of workers and main product category. This new report is now online for its customers and general public. This is an enormous step of fashion giant towards transparency and sustainability cause.

Hugo Boss:

As per ZDHC (Zero Discharge of Hazardous Chemicals) announcement, April 26, 2017, seven new entries into its program, including premium fashion brand Hugo Boss.  Hugo Boss and the other new six entries, commit to work collaboratively on the development and implementation of ZDHC tools. And these include: a Manufacturing Restricted Substances List (MRSL)Chemical Guidance Sheets and Wastewater GuidelinesHugo Boss enters ZDHC as signatory brand contributor. So, as per its membership, the company is forecasting a great control on production/supply chain process for betterment of environment.

Bestseller:

The Danish apparel retailer is also the part of sustainable textile community which publicizes their supplier information to general public. As per company, more than 35% of their cotton comes from more sustainable sources.  And they continuously work to integrate regenerated or responsibly sourced fibers in their products. This August, 2017, they are partnering with UNLEASH to bring together 1,000 global talents to solve the world’s most pressing problems. The hiring of 11 talents which represents Bestseller at UNLEASH, will find out more ways that how Bestseller can play role in global issues.

Filippa K:

Swedish apparel brand Filippa K is teaming up new two year project with Mistra Future Fashion. As per the project, they will research, develop and test new designs for 100% circular fashion garments. This project is leading by Professor Rebecca Earley and Dr Kate Goldsworthy of University of the Arts London. The aim of the initiative is to help consumers to become more sustainable about fashion. “We want to be able to enjoy fashion and update our wardrobes in a conscious way,” said Elin Larsson, sustainability director Filippa K.

Closing Thoughts:

The main motive behind above efforts and targets is just to clean the environment from toxic and hazardous chemicals. And try to clean the water and our planet from the pollution of manufacturing concern as well as supply chain. The transparency in processes is a best approach through which we can move forward towards green world. And everyone should realize his/her role for this sacred purpose. As this goal can only achieve if we join hands together against this massive issue.