05 Ethical and Eco Friendly Jeans Brands Guideline

05 Ethical and Eco Friendly Jeans Brands Guideline

Most of the denim jeans brands are now emphasizing on eco-friendly product attributes in their offered range. As we all know this thing that even an ordinary consumer who don’t have any know how about the textile industry. Even he is demanding for ethical and sustainable product. The reason behind this awareness is a voice of “whistle blower” which finally reached to our ears. And this warning at last, awaked both consumers as well as the manufacturing concerns. Now the consumer of the current era is not only conscious about the ethics and sustainability matters. But they are also really curious about the buying decision of any cloth. As they also know that their every new purchase can put a burden on planet in shape of clothes waste. It doesn’t matter whether that particular buying is ethical or non ethical.

Keeping in view the current scenario, where the information level of everybody is up to the mark. And every individual is striving to take our planet towards its original green shape. Even today, the textile industry is still the 3rd most polluting industry of the world. Not only this, it’s the second largest consumer of water (fabric dyeing and garment washing process). And as per research, a normal single pair of jeans consumes 10,000 litres water in its different garment making process. Moreover, the chemicals which normally use for dying and washing process are also polluting our environment and land water. Keeping aside the environment issues, this labor-intensive industry is also facing several health hazards and other human rights issues in many places. And these include force labor, child labor, paying less than minimum wages slack, no medical or social security benefits.

Eco Friendly Jeans Brands Analysis:

Although we appreciate the jeans brands productive efforts towards green environment.  And their other legendry steps towards labor-rights which ensure this thing that all labors are treated as per standardize law. But here, we need to specify this thing too that at what level they should drag themselves towards sustainability. In other words, we can say that how much ethical is actually ethical for our society and environment. So, while analyzing a sustainable brand, we would consider all the factors which we are highlighting above. And in case of missing or less participation on any category by the brand, wouldn’t be consider as eco-friendly brand.

Below we choose some best practicing ethical and eco-friendly jeans brands. And after reviewing their environmental friendly efforts, we could have an idea that no issue is big. If you have a positive attitude and dedication then you can easily overcome the big issues with no trouble. The below famous brand’s sustainable practices are contributing a lot for our environment as well as for our society. It is also a benchmark or guideline for other medium or small size brands whose production lines are still unethical.

Reformation:

A Los Angles based brand, created in 2009 with an aim to refine the denim industry through eco friendly and sustainable practices. And for this, they made revolutionary changes in their sourcing and manufacturing processes. In order to firmly follow their strict standards and paractices, most of their production is running in their own Los Angles factory. Not only this, the small bulk part which is producing abroad is also gone through all their strict compliance parameters.

More than 50% of their garment range is made in Tencel, Viscose and recycled material. Along with that the 15% of fabric used in their garments are vintage or from dead stock. The energy resources are met from wind energy in their factory. And all the hourly workers are paid more than minimum wages. So, we can say that they are not only saving the natural resources by choosing ethical supplies. Along with that they are also playing a dynamic role in recycling the useless clothes into new one.

Everlane:

It was found in year 2010 as an online retailer. Since its inception, the company gained a huge number of subscribers (around 60,000) in its initial months. After a successful online start, they jumped into conventional business and started their first NY based pop-up shop in 2012. And in September 2017, they have launched their first sustainable denim collections. The main distinguish thing of their products from other brands is offering sustainable product in an affordable and transparent cost. Their radical transparency reveals the true cost (material, labor & transportation) of every product.  Along with its cost transparency, their material and vendor’s transparency practices are also appreciable. As their audit compliance standards are really strict regarding wages and reasonable working and residential environments.

This brand clears this perception that sustainable or ethical products are not cost effective. As they make this thing possible to offer its sustainable products almost every segment of the market.

Source Jeans:

Source Jeans is no doubt comes under the best ethical men’s jeans brands. As the company claims, their jeans pant uses less natural resources and other chemicals as compare to other jeans brands. It consumes 60% less water, 50% less chemical and 40% less energy in comparison to other jeans brands. You wouldn’t find any brand label on their jeans but find two white stitches line on the back pockets. And in order to save extra material, the care instructions are also printed on pocket bags. Their partners are closely working with “Greenpeace” to develop less resource intensive product. That’s why they dyed denim with natural and biodegradable polymer which replaces harmful chemicals. They have already skipped sizing and mercerizing process in their denim weaving process. It means that they are saving plenty amount of water, energy as well as the chemicals.

Kuyichi:

The said ethical brand was founded in 2000 when the founders “NGO Solidaridad” were exploring cotton industry in Peru. They were shocked to see the pollution and labor poverty level of this industry. So, they have decided to launch their own sustainable and ethical brand which has less carbon footprint on planet. At that time cotton products are really hot so they decided to start their organic cotton garment line. As this line gives toxic free products with better earning source to labor and farmers.

Other than organic production, their products are also made of with recycled denim and plastic bottles. Along with that their “Underwater project” was also productive step towards green foot. As this was related to create awareness about the plastic usage in our daily life. And how it impacts our whole environment, due to its high dissolution (400years to 1000years).

AG Jeans:

Founded in year 2000 by Yul Ku, with an aim to offer premium denim range to its clients. Although they offered many successful denim ranges till year 2008. Yet in 2008, Samuel Ku (Son of Yul Ku) joined the company as creative director. It added one element into their brand which is “care”, care for the environment. They have integrated units where their state of the art styles are cutting, sewing, washing and finishing. Since everything is under their full control so that they can control the production processes in a more sustainable way. That’s why; they have already reduced their 50% water consumption in washing process and used sustainable fibers in denim fabric.

04 New Technologies Trends You Can’t Afford to Ignore

04 New Technologies Trends You Can’t Afford to Ignore

In past few years, the new technologies have improved almost all areas of our lives. If we talk about textile and apparel sector then it is not only improve the utilities of the products but also improve its general appearance. If we look at the past inventions of new technologies then we can see that the smart products are not having enough eye catchy attributes. And we can’t compare these hi tech wearables with regular high fashion wears. Because during its development, the developer and garment designer both have to compromise on many things. Although, the main hi tech features were normally achieved in past inventions yet the shape and current trend of fashion was normally overlooked. This is why; you could see a long list of wearables which were disliked by the consumers due to its attractiveness or failure to provide optimum functions.

New Technologies distinctive Enhancements:

Despite of earlier failures or less consumer’s response, the urge for better wearable in both attractiveness and functions has increased. And every failure or less expected results of the newly invented wearables gave us guidelines for better future products. The contribution of new technologies in shape of nanotechnology and smart materials has finally introduced some distinctive smart textile products. As we have discussed in our previous articles that how smart wearable technology is playing a vital role in health and military sector. Besides these two sectors, the fashion industry players have also partnered with smart technologies organizations to come up with some smart and striking wearables. The motive behind all these efforts and joint ventures is just to develop an innovative and smart product. The product which is not only comply the functional attributes but also give some extra value added features to its consumer.

The below we are discussing some new technologies enhancements which are no doubt a revolutionary steps in the smart wearable sector. Although, the most of below technology enhancements are on initial stages and the bulk-production of the concept is under-pipeline. But we must say this thing that if the mass production of the below concept goes well. Then it will be a revolution both in new technologies as well as in wearables.

Biotechnology Leather: (Modern Meadow)

Although the artificial leather was considered as replacement of leather in the past yet it didn’t fit well in all leather products. As its appearance and feeling was not as good as the real leather has. So, the company named “Modern Meadow” has worked out on this thing and introduced environment friendly leather which was grown in a lab. With the help of biotechnology, they produce collagen from few real skin cells of animal. And that collagen turns into real leather through further process of two weeks’ time. This whole process is called biofabrication. The said company already exhibited few of its products and received much appreciation from audience.

As per company’s executives, their full line of consumer’s products will be released by next year. And interesting thing is that you can develop any animal leather by following standard procedures. So, the technologists are expecting a lot from this enhancement. If this technology is mass bulk friendly then we can also see those leather products which are already ban.

Spider Silk Fabric:  (Bolt Threads)

A team of scientists, engineers, and apparel experts launched such fabric which categorized under the best eco-friendly creations of new technologies. These engineers and scientists follow the nature for developing man-made silk. They produce a fiber from corn syrup which was fed to yeast fermentation. This fermentation creates protein that was harvested and purified into a powder. This process created fibers which were converted into yarn and this yarn knitted the spider silk tie.

The spider silk proteins are not new for the retailers as it is already using in cosmetic and medical devices. The Bolt Thread sources their raw materials from Midwest farmers. And their manufacturing facility is in North Carolina. They have already made partnership with famous fashion designer “Stella McCartney” for its spider silk product line. And both companies are expecting huge response from the customer who loves to buy vegan fabrics (made of without the need of animals).

Mars Growing Boots:

This wearable technology enhancement is from footwear industry. The Mars boots are the joint efforts of Liz Ciokajlo and Maurizio Montalti. And it is consider as sparkling product in current new technologies. Keeping in view the future scenario where the human being can live in the Mars. While living in Mars, the newly invented planet resources will be limited. So, Mars boots would be blessing which are fueled by feet’s sweat. Yes, it’s true these shoes are made from mycelium (a mushroom like fungus) and grows with human feet’s sweat. In space ship, the astronauts normally filter their urine and sweat to make it drinkable water. So, these shoes are also best for exploring Mars as the earth material like Gore tex is not workable at Mars climate. On the other hand, the wearer of these shoes giving sweat to the mycelium to grow so the shoes never ruined/damaged.

Customized Clothes and Shoes:

Fast fashion trends are overburdening the economy with too many waste clothes. Due to quick changes in fashion trends, the current fashion manufacturers couldn’t cater the needs of every client.  The fashion lovers facing a lot of fit issues after having their favorite wears into their wardrobe. So, the result comes out with the sheer load on our environment in shape of waste clothes.  Keeping in view the said scenario, the British fashion brand named “Unmade” come up with ultimate solution. With help of new technologies, they developed software and fabrication tools that allow its clients to design their own dresses.  Now by-following these new technologies, an individual can make changes in pattern and design their fashion-wear according to his/her choice. And after finalizing everything, the created design file would develop customize dress on 3D knitting machine.

Similarly, in footwear, Adidas collaborated with Carbon and came up with customized sneakers (ADDYY, +3.16%). The client can change the color and pattern of shoes as per his needs and desire. The 3D printing method facilitates its clients to produce small and customize runs. By adopting such new technologies, we can save our environment from thousand tons of wasted wears.

Some Ending Lines:

This is not the end as there are also so many brands which are working tirelessly to offer sustainable products. Some are on prototype phase and others are on mass production planning phase.  But here, one thing is important that a distinctive idea has lost its uniqueness if it’s not mass-production supportive. As many of us already came-across so many announcements in past which sounded unique but failed to produce mass bulk. Or the mass bulk production couldn’t conform all products’ described features. So, the brands which we discussed above and others which are on developing phase need to be very careful while claiming any feature.

Because the awareness and information level of the consumer is on its optimum level. And if we fail to offer the product with all its features which we claimed earlier. Then, the chances are that our product may not satisfy the technology lovers as well as an ordinary consumer.