Why Smart Materials in Textile are Crucial For Environment

How Smart Materials in Textile are Crucial For Environment

The climate of the world is going to increase every year. As per experts, over past fifty years, the average global temperature is going upward at its fastest rate. And still experts are predicting that the trend is continuously accelerating. So, keeping in view, the recent climate situation, every sector of the life is striving their best to develop something productive to help the human being and environment. The contribution of smart textile and materials toward technology that offer the wearer increase functionality is slow but gradual. And the usage of smart materials based products is really high especially in military and defense and health care sector . Now, the smart textile is also striving to contribute something in clothing which offers cool-clothing to overcome the heat feeling.

Cooling Smart Materials Theme:

As described earlier, the research and development department of textile industry is continuously finding for the betterment of this industry. Moreover, they are not only seeking for better options but they are also focusing on cost effectiveness of the solution. The research and development department of Stanford University is right now focusing on climate issue. And they are extensively working on such plastic smart materials which cools the wearer. The motive of such cost effective solution is to save the energy. And as per the R&D people they are formulating such clothing smart materials which has the feature to keep the wearer cool in the hot climate. As per the Yi Cui (associate professor Stanford), If you can cool the person rather than the building where they work or live that will save energy.”

Plastic materials Clothing:

As per the R&D team, the plastic smart materials enable the wearer body to discharge the heat in various way. And this discharge will cause to reduce the temperature up to 04 degree Fahrenheit. So, the wearer will experience the coolant feeling as compare to cotton clothing. The integration of nanotechnology, chemistry and photonics which provides polythene properties of the clingy plastic which is normally use as kitchen wraps. Moreover, this solid (but see through) materials also allow thermal radiation, water and air to pass through. Since it has the features of polyethylene food wrap, so the infrared radiation also goes through from it easily. The whole process of this development is really challenging and difficult. But the research team is tackling each and every step very effectively and diligently.

At start of this research work, the researchers revealed an alternative of polyethylene that is normally used in batteries. The said smart materials (specific nanostructure) has the same characteristics like dense to light and transparent to infrared radiation which allow heat escape from body. Moreover, the treatment with bengin chemicals has modified the polyethylene with added features to let water vapor molecules that evaporate through the nano pores in the plastic. The initial experiment output was the development of single-sheet material that complied with the three standard criteria for cooling fabric. The research team is continuously working on this theme and trying to make it more versatile. And the versatility in materials will be like adding more colors options, texture and other cloth characteristics in the material.

How Denim Companies Moving towards Sustainability

 

How Denim Companies Moving towards Sustainability

Fashion is changing in every moment but fortunately, it couldn’t change the denim jeans wearing culture. As it still remains intact till to date and attract its consumers in the same way. Although the denim clothes pattern/looks changes with the passage of time yet the base material and themes are still identical. Keeping in view the consumer’s constant high demand, the fashion guru’s added different contents like Viscose, Modal and Lyocell etc. in the main fabric to give rich and gorgeous look and hand feel of the denim fabric. These types of fabrics are broadly use by the famous brands of the fashion wears all over the world. As these cellulosic fabrics are the main causes of tress cutting which we already discussed in our previous article Fashion Fabrics and Forests Sustainability.

Denim Companies towards Sustainability:

Due to rapid change in fashion and consumer’s liking and disliking, the denim fabric’s contents modified as per the requirements of consumers and fashion drift. But sooner everyone realize this thing that we are playing with our natural environment by cutting millions of trees due to our fashion craze. After realizing this bitter reality, the key fashion denim players play a positive step towards environment revivals. They join hands with the environment companies like Canopy, ZDHC and Greenpeace etc to sustain a world’s environment.

For this purpose, the main five denim brands have took the initiatives to make their denim and other productions more sustainable and environment friendly. The efforts of these companies to make the world better and greener are much appreciable. The below are five environment friendly champs:

LEVI’S (LEVI STRAUSS & CO.)

The Levi’s make endless efforts towards saving the water into their productions through groundbreaking water-saving techniques. They are working extensively toward their garment washing techniques to use less water for their recent and upcoming productions. The company’s new steps towards employees leaves policy is also a positive step towards this journey.

VELOUR BY NOSTALGI:

In early January, this famous Nordic brand received the Nordic eco-label license after creating jeans that is meeting 99% of the desirable label demands. Their sustainable jeans articles is conforming the environment friendly standards against dangerous chemicals, pollutant, endocrine disruptors or Heavy Metals. Moreover, they establish a healthy working environment for its company’s employees.

WRANGLER:

They are one of those who already followed the environmental friendly steps since 2007. And as per the brand, in December,2017, they claim of saving three billion liters of water for last ten years. It’s a big step towards environment because the people who are in denim industry know this thing that saving water from washing process is really difficult.

PVH CORP

As everyone knows this renowned group which introduced well established brands like Tommy Hilfiger and Calvin Klein. They have already announced and joined the environment friendly organizations to sustain the world from toxin, hazardous chemicals, heavy metals etc.

VF CORP:

VF Corp’s has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices.  Moreover, they declared partnership with the Paradigm for Parity coalition in recent December. And the main purpose of this union is to achieve gender equality throughout the company by the year 2030.

How Fashion Fabrics Distract Forest Sustainability

 

How Fashion Fabrics Distract Forest Sustainability

From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.

From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.

Forest Sustainability:

The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

Canopy & USFIA Partnership:

The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.

So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.

Sustainability in Wearable Technology and E-Textile

Sustainability in Wearable Technology

The technology is becoming more efficient, accurate as well as even personalized now. The hardware devices are smaller, less noticeable and the data collection is more easy and smooth. The wearable technology companies own the user’s physiological data which is normally collected via mobile applications and devices, with an intention to perform any kind of operations on it. And this operation can be like analyze it, interpret it or even they can sell it without user consent. For instance, the personal fitness activities data is normally use to monitor worker’s health for job worthiness.

There are several technology giants and startups which are extensively working to make the next wearable gadget or application for body data tracking. This design will focus to connect multiple sensors and applications on the body for a more integrated view of the data. This is called a body area network of wearable devices which is connected with internet.

Sustainability in Wearable Technology:

In continuity of the above approach, a very huge wearable technology project is going to launch by Europe now. This project is investing EUR 2.4 million on the teams of creative people and development of latest technologists. And they will offer new ideas to the next generation for sustainability in wearable technology and e-textile. There are seven organizations across the Europe along with “Queen Mary University of London” and “University for the Creative Arts” are the part of this project name “Wear Sustain”. And for this, they have already launched the first of its two competition call-outs last month.

The said program is looking for the applications of the teams of engineers, design, art, technology and business experts. Because they can contribute an innovative and practical sustainable solutions for the wearable technology and e-textile. The fund of EUR 2.40 million will spend on the 48 teams of the experts (EUR 50,000/team) through innovation vouchers. And with the input from advisers and experts across the Europe, they will develop prototypes and take ideas from market. These prototypes will comprise of sustainability in wearable technology and e-textile. And all they will exhibit in a final showcase event late in 2018.

Wearable technology Gains:

The main motive of “Wear Sustain” is to develop such creative and technology oriented practices which support sustainable and ethical innovation methodologies for wearable technology and e-textile. And at the end of this project, they will publish online tutorial along with sustainable strategy guidelines. This information will definitely help the entrepreneurs and other industry’s stakeholder to aware the sustainability in wearable technology. Furthermore, it will also encourage them to use the recommended best practices for the future of society.

Why Sustainability in Fashion Industry is Essential

Why Sustainability in Fashion Industry is Essential

Sustainability is a big and productive step towards economic reform. The toxic rivers/lakes, cancer-causing pollution levels and mass water shortages became a big challenge for the future world. Sustainability is no more a dream but a practice which pushed 2000 factories to implement corrective action through its Green Supply Chain project. It’s a complete guideline that how does one can use the natural resources without impacting external environment. And for this, the manufacturing facilities are trying various methodologies to maintain equilibrium, by minimizing exploitation of natural resources.

Big companies/brands have the power to influence the beginning of a supply chain. And they can also ensure this thing that both working conditions and materials sourcing reach a high ethical standard. And the positive thing is that they are doing good job for this as The Pulse of the Fashion Industry Report proved this thing that the big players performing good as compare to mid size and smaller companies. Even then, the big names need to do much more because they are one who damaged the environment the most.

Companies Sustainability Initiatives:

A number of clothing companies including M&S, Asos, Levi Strauss, Nike, Kering and H&M have all strive to ensure this thing that the 100% cotton which they will use for the garments should come from sustainable sources by 2025. Similarly,The VF Corporation’s brand named Wrangler has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices. Here we should also mention the productive efforts of renowned jeans brand “Levi Strauss”. As it is pledging USD 350,000 to develop innovations in the apparel supply chain. The less water intensive products, expansion of a normal indigo dyeing facility and developing wastewater treatment solutions more accessible to artisan workshops are also part of this part of this project.

H&M also took some major steps in this area and their new conscious exclusive collection and their conscious choice range. H&M’s conscious exclusive collection is normally launched every April and pushes forward in both sustainability and style. The Collection features pieces made from the pioneering sustainable material BIONIC®, a polyester made from recovered plastic from our shorelines; a productive and healthy step for protecting our oceans from plastic pollution. Moreover, H&M has announced to share their product’s (Conscious Exclusive Ladies collection) manufacturing journey with us. And everyone can read about the materials, the factories where the garments were made and much more at their official website www.hm.com.

Sustainability Gains:

In the future, it will be really interesting to see that how more brands (especially mid size and small companies) will come and join the sustainability as part of their core social, economic and moral responsibility. And this would be the time to see that how it will affect the overall fashion industry. Along with that, the end user also has an obligation to be sustainability aware. Because, the understanding of sustainability in the young experts will make them the game changers. And the hope for the transformation of the industry can be possible in the next decade.

Why UK Plus Size Clothing Market is Growing

Since the inception of fashion world, the needs and trend of a market is changing with the passage of time. Sometime, it drastically changes the whole wearing pattern of people and sometime it adds/subtracts few changes in current trend. Almost every week you would have some new studies or data analysis from the research people. And this research work helps the trend setters to move their direction accordingly. Despite of growing health awareness, the obesity level in both genders is increasing sharply. As per the UK Health survey research data, the obesity level in young female generation (16-24age) has increased upto 3% (12.9% to 15.9%) within one year 2014-15. As per NHS Health Survey UK, the 26.8% women are encountering the obesity problem.  The male percentage is also not far and as per the experts the plus size men’s fashion garments UK market will grow upto 22% till year 2022

Plus Size Clothing Market Growth:

Due to sharply increase in obesity percentage in young population, the industry’s fashion’s icons pay special attention to this segment. The River Island, Marks & Spencer, New Look and Quiz made necessary investments in plus size clothing product line which is sharply growing and still under served. The efforts are not stop up to this level only. Since plus size clothing segment has now good market share and still on growing phase so you can also observe its presence in fashion shows (like plus size fashion models) and social media activities.

Why UK Plus Size Clothing Market is Growing

There are number of fashion retailers which realized this increasing obesity trend and already well prepared for it. Now the UK fashion market is offering a handsome range for plus size clothing market segment. Due to different body types in same size, the fit is most important thing after the price factor. According to research and consulting firm GlobalData, this segment is usually prefer to shop online. As the research study proved this thing that 45% of female shopper and 36% men’s shopper normally buy online. Moreover, the retailers are also quite happy to sell this product via online. Because, in the recent past the sale of plus size clothing wasn’t justifying it’s in-store space.

Fashion retailer’s Focus:

In past decade, the fashion retailers were only focusing and offering plus size clothing range to women. Whereas, the men’s plus size clothing market was not focused and undeserved during that period. As per the fashion analysts, the plus size UK men’s garments market has a great potential and it would be the strongest performer driver in next five years. So, the retailers are now paying adequately attention in both gender’s product line with improved availability and multiple choices in plus size clothing range and now the shoppers can be catered better than ever before.

Photos: River Island Men’s Big & Tall, Evans Ladies Plus Size Clothing