05 Ethical and Eco Friendly Jeans Brands Guideline

05 Ethical and Eco Friendly Jeans Brands Guideline

Most of the denim jeans brands are now emphasizing on eco-friendly product attributes in their offered range. As we all know this thing that even an ordinary consumer who don’t have any know how about the textile industry. Even he is demanding for ethical and sustainable product. The reason behind this awareness is a voice of “whistle blower” which finally reached to our ears. And this warning at last, awaked both consumers as well as the manufacturing concerns. Now the consumer of the current era is not only conscious about the ethics and sustainability matters. But they are also really curious about the buying decision of any cloth. As they also know that their every new purchase can put a burden on planet in shape of clothes waste. It doesn’t matter whether that particular buying is ethical or non ethical.

Keeping in view the current scenario, where the information level of everybody is up to the mark. And every individual is striving to take our planet towards its original green shape. Even today, the textile industry is still the 3rd most polluting industry of the world. Not only this, it’s the second largest consumer of water (fabric dyeing and garment washing process). And as per research, a normal single pair of jeans consumes 10,000 litres water in its different garment making process. Moreover, the chemicals which normally use for dying and washing process are also polluting our environment and land water. Keeping aside the environment issues, this labor-intensive industry is also facing several health hazards and other human rights issues in many places. And these include force labor, child labor, paying less than minimum wages slack, no medical or social security benefits.

Eco Friendly Jeans Brands Analysis:

Although we appreciate the jeans brands productive efforts towards green environment.  And their other legendry steps towards labor-rights which ensure this thing that all labors are treated as per standardize law. But here, we need to specify this thing too that at what level they should drag themselves towards sustainability. In other words, we can say that how much ethical is actually ethical for our society and environment. So, while analyzing a sustainable brand, we would consider all the factors which we are highlighting above. And in case of missing or less participation on any category by the brand, wouldn’t be consider as eco-friendly brand.

Below we choose some best practicing ethical and eco-friendly jeans brands. And after reviewing their environmental friendly efforts, we could have an idea that no issue is big. If you have a positive attitude and dedication then you can easily overcome the big issues with no trouble. The below famous brand’s sustainable practices are contributing a lot for our environment as well as for our society. It is also a benchmark or guideline for other medium or small size brands whose production lines are still unethical.

Reformation:

A Los Angles based brand, created in 2009 with an aim to refine the denim industry through eco friendly and sustainable practices. And for this, they made revolutionary changes in their sourcing and manufacturing processes. In order to firmly follow their strict standards and paractices, most of their production is running in their own Los Angles factory. Not only this, the small bulk part which is producing abroad is also gone through all their strict compliance parameters.

More than 50% of their garment range is made in Tencel, Viscose and recycled material. Along with that the 15% of fabric used in their garments are vintage or from dead stock. The energy resources are met from wind energy in their factory. And all the hourly workers are paid more than minimum wages. So, we can say that they are not only saving the natural resources by choosing ethical supplies. Along with that they are also playing a dynamic role in recycling the useless clothes into new one.

Everlane:

It was found in year 2010 as an online retailer. Since its inception, the company gained a huge number of subscribers (around 60,000) in its initial months. After a successful online start, they jumped into conventional business and started their first NY based pop-up shop in 2012. And in September 2017, they have launched their first sustainable denim collections. The main distinguish thing of their products from other brands is offering sustainable product in an affordable and transparent cost. Their radical transparency reveals the true cost (material, labor & transportation) of every product.  Along with its cost transparency, their material and vendor’s transparency practices are also appreciable. As their audit compliance standards are really strict regarding wages and reasonable working and residential environments.

This brand clears this perception that sustainable or ethical products are not cost effective. As they make this thing possible to offer its sustainable products almost every segment of the market.

Source Jeans:

Source Jeans is no doubt comes under the best ethical men’s jeans brands. As the company claims, their jeans pant uses less natural resources and other chemicals as compare to other jeans brands. It consumes 60% less water, 50% less chemical and 40% less energy in comparison to other jeans brands. You wouldn’t find any brand label on their jeans but find two white stitches line on the back pockets. And in order to save extra material, the care instructions are also printed on pocket bags. Their partners are closely working with “Greenpeace” to develop less resource intensive product. That’s why they dyed denim with natural and biodegradable polymer which replaces harmful chemicals. They have already skipped sizing and mercerizing process in their denim weaving process. It means that they are saving plenty amount of water, energy as well as the chemicals.

Kuyichi:

The said ethical brand was founded in 2000 when the founders “NGO Solidaridad” were exploring cotton industry in Peru. They were shocked to see the pollution and labor poverty level of this industry. So, they have decided to launch their own sustainable and ethical brand which has less carbon footprint on planet. At that time cotton products are really hot so they decided to start their organic cotton garment line. As this line gives toxic free products with better earning source to labor and farmers.

Other than organic production, their products are also made of with recycled denim and plastic bottles. Along with that their “Underwater project” was also productive step towards green foot. As this was related to create awareness about the plastic usage in our daily life. And how it impacts our whole environment, due to its high dissolution (400years to 1000years).

AG Jeans:

Founded in year 2000 by Yul Ku, with an aim to offer premium denim range to its clients. Although they offered many successful denim ranges till year 2008. Yet in 2008, Samuel Ku (Son of Yul Ku) joined the company as creative director. It added one element into their brand which is “care”, care for the environment. They have integrated units where their state of the art styles are cutting, sewing, washing and finishing. Since everything is under their full control so that they can control the production processes in a more sustainable way. That’s why; they have already reduced their 50% water consumption in washing process and used sustainable fibers in denim fabric.

Author: admin

I am textile professional with +15 years of experience gained in the fields of: Marketing, Merchandising, Sourcing, Liaison, Training & Development, Industrial Relations. Currently, I am associated with Internationally well reputed buying and sourcing company from where we are sourcing different textile and non textile items from all over Pakistan. For the sake of my core job, I have to go for extensive travelling all over Pakistan. And this thing gives me the opportunity to learn everyday something new from the top experts of the industries. So, whatever I learnt from them, want to share the same in my words to the knowledge seekers.

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