05 Ethical and Eco Friendly Jeans Brands Guideline

05 Ethical and Eco Friendly Jeans Brands Guideline

Most of the denim jeans brands are now emphasizing on eco-friendly product attributes in their offered range. As we all knew this thing that even an ordinary consumer who don’t have any know how about the textile industry, demands for sustainable product. The reason behind this awareness is a voice of “whistle blower” now finally awaked both consumers and manufacturers. Despite of all this, textile industry is still the 3rd most polluting industry of the world. Not only this, it’s the second largest consumer of water. And as per research, a normal single pair of jeans consumes 10,000 litres water in its different making processes. It’s not end, the chemicals which normally used for dying and washing process are also polluted our environment and water. Keeping aside the environment issues, this labor-intensive industry is also facing several health hazards and other human rights issues in many places.

Eco Friendly Jeans Brands Analysis:

Although we appreciate the jeans brands positive efforts towards green environment and other labor issues. Yet we need to specify this thing too that at what level they should drag themselves towards sustainability. In other words, we can say that how much ethical is actually ethical for our society and environment. So, while analyzing a sustainable brand, we would consider all the factors which we described above. And in case of missing or less participation on any category by the brand, wouldn’t be consider as eco-friendly brand. Below we choose some best eco friendly jeans brands whose sustainable practices are contributing a lot for our environment as well as for our society.

Reformation:

A Los Angles based brand, created in 2009 with an aim to refine the denim industry through eco friendly and sustainable practices. And for this, they made revolutionary changes in their sourcing and manufacturing process. In order to firmly follow their strict standards, most of their production is produced in their factory headquarter downtown Los Angles. Not only this, the small bulk part which is producing abroad is also gone through all their strict compliance parameters.

More than 50% of their garment range is made in Tencel, Viscose and recycled material. Along with that the 15% of fabric used in their garments are vintage or from dead stock. The energy resources are met from wind energy in their factory. And all the hourly workers are paid more than minimum wages.

Everlane:

It was founded in year 2010 as an online retailer. During its initial phase, the company gained a huge number of subscribers (around 60,000). They have started their first New York based pop up shop in 2012. And in September 2017, they have launched their first sustainable denim collections. The main distinguish thing of their product from other jeans brands is offering sustainable product in an affordable and transparent cost. Their radical transparency reveals the true cost (material, labor & transportation) of every product.  Along with its cost transparency, their material and vendor’s transparency practices are also appreciable. As their audit compliance standards are really strict regarding wages and reasonable working and residential environments.

Source Jeans:

Source Jeans is no doubt comes under the best ethical men’s jeans brands. As per the company their jeans takes 60% less water, 50% less chemical and 40% less energy as compare to other jeans brands. You didn’t find any brand label on their jeans but find two white stitches line on the back pockets. And in order to save extra material, the care instructions are also printed on pocket bags. Their partners are closely working with “Greenpeace” to develop less resource intensive product. That’s why they dyed denim with natural and biodegradable polymer which replaces harmful chemicals. They skipped sizing and mercerizing process in their denim weaving process which definitely reduces the water, energy and chemical consumption.

Kuyichi:

The said ethical brand was founded in 2000 when the founders “NGO Solidaridad” were exploring cotton industry in Peru. They were shocked to see the pollution and labor poverty level of this industry. So, they have decided to launch their own ethical brand. Since that time cotton products are hot so they decided to start their organic cotton garment line. As this line gives toxic free products with better earning source to labor and farmers.

Other than organic production, their products are also made of with recycled denim and plastic bottles. Along with that their “Underwater project” was also productive step towards green foot. As this was related to create awareness about the plastic usage in our daily life. And how it impacts our whole environment, due to its high dissolution (400years to 1000years).

AG Jeans:

Founded in year 2000 by Yul Ku, with an aim to offer premium denim range to its clients. Although they offered many successful denim ranges till year 2008. Yet in 2008, Samuel Ku (Son of Yul Ku) joined the company as creative director. It added one element into their brand which is “care”, care for the environment. They have integrated units where their state of the art styles are cutting, sewing, washing and finishing. Since everything is under their full control so that they can control the production processes in a more sustainable way. That’s why; they have already reduced their 50% water consumption in washing process and used sustainable fibers in denim fabric.

04 New Technologies Trends You Can’t Afford to Ignore

04 New Technologies Trends You Can’t Afford to Ignore

In past few years, the new technologies have improved almost all areas of our lives. If we talk about textile and apparel sector then it is not only improve the utilities of the products but also improve its general appearance. If we look at the past inventions of new technologies then we can see that the smart products are not having enough eye catchy attributes. And we can’t compare these hi tech wearables with regular high fashion wears. Because during its development, the developer and garment designer both have to compromise on many things. Although, the main hi tech features were normally achieved in past inventions yet the shape and current trend of fashion was normally overlooked. This is why; you could see a long list of wearables which were disliked by the consumers due to its unattractiveness or failure to provide optimum functions.

New Technologies distinctive Enhancements:

Despite of earlier failures or less consumer’s response, the urge for better wearable in both attractiveness and functions has increased. And every failure or less expected results of the newly invented wearables gave us guidelines for better future products. The contribution of new technologies in shape of nanotechnology and smart materials has finally introduced some distinctive smart textile products. As we have discussed in our previous articles that how smart wearable technology is playing a vital role in health and military sector. Besides these two sectors, the fashion industry players have also partnered with smart technologies organizations to come up with some smart and striking wearables.

Biotechnology Leather: (Modern Meadow)

Although the artificial leather was considered as replacement of leather in the past yet it didn’t fit well in all leather products. As its appearance and feeling was not as good as the real leather has. So, the company named “Modern Meadow” has worked out on this thing and introduced environment friendly leather which was grown in a lab. With the help of biotechnology, they produce collagen from few real skin cells of animal. And that collagen turns into real leather through further process of two weeks’ time. This whole process is called biofabrication. The said company already exhibited few of its products and received much appreciation from audience.

As per company’s executives, their full line of consumer’s products will be released by next year. And interesting thing is that you can develop any animal leather by following standard procedures. It means in future, we can even see those leather made products whose real animal leather usage is banned.

Spider Silk Fabric:  (Bolt Threads)

A team of scientists, engineers, and apparel experts launched such fabric which categorized under the best eco-friendly creations of new technologies. These engineers and scientists follow the nature for developing man-made silk. They produce a fiber from corn syrup which was fed to yeast fermentation. This fermentation creates protein that was harvested and purified into a powder. This process created fibers which were converted into yarn and this yarn knitted the spider silk tie.

The spider silk proteins are not new for the retailers as it is already using in cosmetic and medical devices. The Bolt Thread sources their raw materials from Midwest farmers. And their manufacturing facility is in North Carolina. They have already made partnership with famous fashion designer “Stella McCartney” for its spider silk product line. And both companies are expecting huge response from the customer who loves to buy vegan fabrics (made of without the need of animals).

Mars Growing Boots:

Mars boots are the joint efforts of Liz Ciokajlo and Maurizio Montalti and also considered as sparkling product in current new technologies. Keeping in view the scenario where the resources are limited like living on Mars then such type of products would be blessing which are fueled by feet’s sweat. Yes, it’s true these shoes are made from mycelium (a mushroom like fungus) and grows with human feet’s sweat. In space ship, the astronauts normally filter their urine and sweat to make it drinkable water. So, these shoes are also best for exploring Mars as the earth material like Gore tex is not workable at Mars climate. On the other hand, the wearer of these shoes giving sweat to the mycelium to grow so the shoes never ruined or damaged.

Customized Clothes and Shoes:

Fast fashion trends are overburdening the economy with too many waste clothes. Due to quick changes in fashion trends, the current fashion manufacturers couldn’t cater the needs of every client.  The fashion lovers facing a lot of fit issues after having their favorite wears into their wardrobe. So, the result comes out with the sheer load on our environment in shape of waste clothes.  Keeping in view the said scenario, the British fashion brand named “Unmade” come up with ultimate solution. With help of new technologies, they developed software and fabrication tools that allow its clients to design their own dresses.  Now by-following these new technologies, an individual can make changes in pattern and design their fashion-wear according to his/her choice. And after finalizing everything, the created design file would develop customize dress on 3D knitting machine.

Similarly, in footwear, Adidas collaborated with Carbon and came up with customized sneakers (ADDYY, +3.16%). The client can change the color and pattern of shoes as per his needs and desire. The 3D printing method facilitates its clients to produce small and customize runs. By adopting such new technologies, we can save our environment from thousand tons of wasted wears.

Some Ending Lines:

This is not the end as there are also so many brands which are working tirelessly to offer sustainable products. Some are on prototype phase and others are on mass production planning phase.  But here, one thing is important that a distinctive idea has lost its uniqueness if it’s not mass-production supportive. As many of us already came-across so many announcements in past which sounded unique but failed to produce mass bulk. Or the mass bulk production couldn’t conform all products’ described features. So, the brands which we discussed above and others which are on developing phase need to be very careful while claiming any feature. Because the awareness level of the consumer is on its optimum level and we can’t back off our wordings later on.

How Natural Fibres are Improving the Textile Sustainability

natural fibres

The usage of natural fibres has significantly increased in past few years. The reason behind this urge is an increasing awareness and vision of consumer about environment and climate.  In past few years, the sustainable developments in textile and apparel industry compelled manufacturers to produce eco-friendly products. The harmful effects of man-made fibres (acrylic, polyester, spandex and nylon) on environment and shortage of highly used resource (cotton) enforced authorities to conceive something new. As the current organic farming output couldn’t fulfil the present requirements of the industry. So, the industry professionals have to search out some other substitutes which could give the consumers same attributes with comparatively less cost and harm to environment.

Natural Fibres from Natural Resources:

After digging out deeply, the experts came up with some best natural resources which could be used for sustainable products. And these natural resources include; banana, pineapple, coffee, lotus, stinging nettles and hemp. The extracted natural fibres from the said resources are considered as best both for human as well as for environment. Below we shall find in detail about the usage of the natural fibres which are made from above-said natural resources.

Coffee Ground:

A Taiwan based textile company named Singtex combined the post-patented treated coffee ground with polymer (recycled PET bottles as a base) to develop the master batches before spinning it into yarn.  These coffee grounds are the same which mostly coffee makers/drinkers throw away after making the coffee. So, this company utilizes the wasted grounds and used them as a main ingredient for coffee ground natural fibres. This natural fibers based fabric has multi-functional attributes which can use both for household as well as outdoor items. The Taiwanese company introduced S.Café (coffee ground based fibres fabric) for active wears. The said fabric has anti-bacterial natural attribute and dries 200 times faster than cotton.

Moreover, it has also odor blocking and UV protection attribute. All these extra-ordinary attributes are possible with wasted bottles and coffee ground. As per the company, five bottles and 03 cups of roasted coffee ground are good enough to make one T-shirt. Now need of the time is that how we could convince more and more fashion players to use this type of fabrics which has number of attributes with less impact on globe.

Banana:  

Banana natural fibers are made from stem of banana tree. This fibre is one of the world’s strongest natural fibres with added qualities of durability and biodegradable. Anyhow, extracting a fibre from banana stem is quite hard and labor intensive job. Banana fibres are normally similar with bamboo fibres but its durability, spin ability, fineness and tensile strength is better than it. You can use banana natural fibres in different textile products. As you will have different types of thickness and weight of this fibre so you can use the suitable type according to your requirements. For banana yarn, alkaline solution is used for boiling strips of the sheath. Once it gets softer and separated then these natural fibres joined together to make a long thread which are then spun wet.

Similar to coffee grounds, the banana stems are thrown by the farmers which normally use as main ingredient for banana natural fibres. There are so many products (like mats, ropes, hand-made papers and some woven fabrics) in which banana fibre is used as a main ingredient.  A company named “Green Banana Papers” is using banana fibers for its products like purses, vegan wallets, beads and papers.

Lotus:

There are countries like Thailand and Myanmar which is extensively working on lotus based natural fibres fabric. It seems fascinating that producing fabric from lotus. But the interesting thing is that the fabric which is made from lotus natural fibres has a luxurious feeling (mixture of silk and raw linen feel). Along with that it has added feature of stain-resistant, light weight, extremely breathable and soft & silky feel. The fabric processing of lotus based natural fibre fabric is bit typical. After harvesting the lotus stem, it is cut at the end to extract long and thin fibre. These fibres are washed after extraction and then dry it for weaving on traditional hand looms. The fabric which is made with lotus fibre is normally expensive and has relatively rich look and feel.

Hemp:

Hemp fibre is considered as one the most versatile fibre in natural fibres list. It is most durable, resilient, has natural anti-bacterial and air conditioning system. The hemp’s plant is a fast growing plant which consumes less water and don’t require any fertilizer or pesticides. But despite of all its benefits, the cultivation of this plant is banned in the western world. And the reason behind this, it has direct connection with Cannabis Sativa plant which creates drugs. Anyhow, the said plant is freely cultivated in China. And currently China is contributing the 50% of total world’s hemp production. Moreover, it also owes more than +300 international patents on hemp fibers and textile production.

Stinging Nettle:   

Similarly to hemp fibre, the stinging nettle natural fiber has also resourceful features. The sting nettle fiber based fabric keeps the wearer cool in summer and warm in winter. Urtica dioica is a common example of stinging nettle. And this plant is spreading throughout Europe, North America and also occurs in North Africa and some parts of Asia. So, it has an edge on hemp that it can be cultivated anywhere in Europe and US. Moreover, it consumes less water and don’t require any pesticides or fertilizer for growth. In order to get its fibres, it harvested in summer season. After harvesting the stems, you can get its fibre after drying the stems through certain steps.

Pinatex:

Just like its name, Pinatex drive from pineapple fabric. The fabric which is made from pineapple leaf’s fibre is look like leather. The process which extracts fibre from leaves is called decortication. And the extracted fibres go through a certain industrial process to become non-woven textile.  Pinatex is a introduced by a UK based company named “Ananas Anam”. It’s a result of company’s several years efforts and research. The Pinatex is strong, versatile, breathable, soft, light, flexible fabric. And company is using this leather look fabric in both footwear and other textile accessories. Just like lotus fabric, the Pinatex is also costly fabric and normally consider as luxury item. On the other hand, the rest fabrics have potential to market them into mass level.

Why New Innovations in Conductive Textiles is Essential

Why New Innovations in Conductive Textiles is Essential

The global smart textiles products demand is increasing by every passing day. The day to day new innovations in wearables is changing the way of people’s life. If we have a look on the conductive textile market value in year 2016 then it was US$ 1.02 bn. And based on the previous and current growth rate of the market (CAGR 15.6%), it is projected to touch US$ 2.11 bn till year 2021. In year 2015, the woven textile segment was the largest consumer of conductive materials. Whereas, the leading consuming industries include military, defense, healthcare and sports & fitness. On the other hand, the minor industry users include aviation sector, automotive and architecture sectors included.

The main reason of growing demand of conductive textile is an increasing awareness about the advantages of conductive material based products. Now days, the biomarker monitors are commonly used in healthcare and fitness industry. As with the help of which, you can easily check your heart rate or can even count your steps. Due to technology useful attributes, the application of the smart wearables and other electric devices is significantly increased in military and defense industries.

Textiles New Innovations in Military and Defense:

As of now, the military and defense sector is prove to be the largest consuming sector of smart wearables of textile. At one side, nanotechnology and other electric gadgets are used for military uniform. On the other hand, a conductive textile is protecting soldiers from extreme weather conditions (hot, cold, rain, moisture etc.). Moreover, the new innovations of smart textiles can also be observed in their parachutes, tents, ropes and other daily appliances. In short, whatever the situation is there, whether it’s a matter of safety (nuclear, biological and chemical threats) or routine movement (navigation help), the usage of smart wearables is unavoidable. Along-with that now a days, the conductive textile technology is also applying in personal clothing too.

Conductive Textile Regional Growth:

Although, the Europe’s conductive textile industry growth in is really significant. And the overall research and development outcome of conductive textiles in Europe is noteworthy. It categorizes under leading consumer of conductive textiles products with the rise-in market anticipation upto US$340.6 million by year 2022. But North America remains dominant in global conductive textiles market. As its conductive textiles market value was USD 472.9 million in year 2016. And now it is projecting to rise from US$340.3 million to US$445 million for the year 2017-2022. There are also some other countries like UK, China, Germany, Japan and other Asia-pacific regions which are continuously working on the new innovations in conductive textile market.

Things to do:

Despite of hasty new innovations and hopeful future projection, the cost factor is still a big restraint in the overall growth of conductive textiles. As the high cost of conductive and other smart materials could directly affect the price of the final product.  So, in many countries, there are extensive public and Government funded research and development programs are running. And the main motive of these projects is to increase production of smart textile products with competitive cost. Especially Europe funded projects are really supporting the manufacturers to come up with new innovations in smart textile products.

How Google Jacquard Supports The Smart Levi’s Denim Jacket

How Google Jacquard Support The Smart Levi’s Denim Jacket

The global smart sensors market is expected to grow at CAGR of 11.25 percent for year 2017 – 2021. As per the recent report which covers both present scenario and the industrial growth outlook of the smart sensor market. The main and major driving force of this growth is wearable technology. As we discussed in our earlier article that how wearable technology supports health and fashion industry. Along-with that, its contribution in military and other industrial sectors (mines, wind turbines, and oil-rigs) is also really helpful. Smart sensors are normally incorporated with wearables which directly connected with the cell phones or satellite transmission.  Recently Google and Levi’s collaboration launched a new smart levi’s denim jacket for cyclists and bikers.

Levi’s Denim Jacket with Jacquard by Google:

The Google unveiled its first smart jacket based on Jacquard technology last month. It’s a joint efforts of Google’s Advanced Technology and Products (ATAP) team and the famous clothing brand Levi Strauss. This smart top is developed with the Jacquard technology. And after having a successful launch, the technology people could get an idea that Jacquard platform can be used for such connected devices too. The Levi’s denim jacket is now available online as well as some selected US stores of different cities (Chicago, New York, San Francisco & Santa Monica).

Levi’s Denim Jacket Construction:

As per Paul Dillinger, vice president of global product innovation for Levi Strauss & Co, it’s isn’t just about technology for technology’s sake. As this garment guide the cyclist about ride navigation, along-with that it ease the cyclist to perform other simple tasks without taking off his/her eyes from the road. The rider’s phone is connected with cuff snap tag wirelessly. The said snap tag also notifies the cyclist/biker about calls and massages with light or haptic feedback.

The Levi’s denim jacket’s left cuff is made with conductive yarn which enables user for touch interactivity.  So, the user can do the simple tasks like answering or disconnecting calls, change music and accessing navigation information (by voice) with no hassle.  The digital connectivity is provided by the jacquard snap tag which is attached on the sleeve cuff.  When a cyclist/biker swap on the sleeve, the tag sends the wireless signals to the phone for performing the requested action.

Levi’s Denim Jacket Functionality:

While conceiving the urban cyclist/biker into mind, the Levi’s denim jacket has stretchable shoulder fabric. It has opening in the back for ventilation as well as dropped hem in the back. During finalizing the overall shape of levi’s denim jacket, the function and ease of wearer was on top of consideration.  As per Levi’s CEO Chip Bergh, the both companies plan to integrate more functions into the jacket. And this would involve cuttin g the need to pull your phone out all the time. As he further revealed that they encountered a lot of challenges while developing such innovative product. And even at one point, the jacket’s sleeve caught fire which was later on fixed and rectified.

This is not the end, as Levi’s is continuously striving to attract its clientele with some of its own innovation in the online world. And for that sake, the company has recently launched a chatbot on its site that serves as a virtual stylist.

 

Photos: Levi’s Denim Jacket with Jacquard™ by Google

06 Best Eco-Friendly US Based Online Fashion Stores

06 Best Eco-Friendly US Based Online Fashion Stores

The leading fashion businesses and organizations of the world are more caring and probing about eco-friendly products and services. The top brands are striving their best to portray themselves as unique eco-friendly player from others. And for this, they are investing their energies and money in all the activities which are definitely in favor of our planet, people and company’s growth as well. One brand is attracting us because it’s investing on water pollution issues so that we could save pure water for our next generation. On the other hands, the next is emphasizing on forests awful situations and its company’s positive contribution towards green environment.

In the nutshell, everybody realized this thing very clearly that consumer of current era is well-informed and educated about environment. And it’s the first requirement of every consumer that clothes, food or beauty items which they are going to purchase is from sustainable sources. Under which circumstances, the workers produce such items and what are the mode of transportation which are used to reach these items to us. In short, you need to be really transparent on each and every activity of your product/material sourcing.

Best Eco-friendly US Online Fashion Stores:

The online fashion stores practices towards sustainability is not new. If you look into this industry deeply then you may realize that there are so many online fashion portals which are practicing the same for a long time. Even you would find some brands which are incepted due to only this reason. As the founders of the said brands anxiously feel the careless attitude of the main players towards environment and people. So, they decided to jump into this business and start their sustainable clothing line and other products. It doesn’t matter whether they are in the below top list or not but their step towards environment is like a whistle blowers. We have already discussed UK best online fashion stores in our previous articles. So, now we want to highlight some best eco-friendly US online fashion stores which are strictly follow the sustainable practices and standards:

1. Elborne

A famous US based online fashion store which offers its client sustainable and ethical products with style. An LA based 28 years old girl named Ashley and her husband and business partner, Bryant owned and operate this store. As per them, they prefer style over trend and encourage their consumer to buy incredible highly piece instead of spending money on several small trendy pieces. They believe that while caring the environment one should not buy such thing which made him/her feel bad. So, this online fashion portal offers such products which are not only stylish but also conforms the green standards. They give confidence to their clients that every single garment on their site is highly ethical and cruelty-free. You can find so many brands on their site which are really famous and well known.

2. Modavanti

A leading online fashion store which is committed to offer only sustainable products to its online fashion lovers clients.  Despite of several industry’s sustainable initiatives, the company believe that there is still need to do a-lot for this issue. So, they have introduced a unique badge system that clears this thing that how much this item you are buying is eco-friendly. So, to be the part Modavanti’s supplier list, your product should have at least one badge. Their other efforts towards sustainability like vegan products, eco-friendly, zero waste, fair trade, made in USA, recycled, organic and artisan are really remarkable.

3. Amour Vert

As the online fashion brand Amour Vert name meaning in French is “Green Love”. The Vert was founded with an ambition to offer high fashion products to its clients but with strict sustainable standards. When Linda Balti (Amour Vert’s Founder) decided to launch Vert, at that time, the fashion industry was the second pollution generating industry in the world. So keeping in mind this thing, the Vert team decided to go for green friendly products. So, they are using sustainable fabrics, non-toxic dyes and zero waste policy in all their high online fashion range.

Their sourcing team is striving for the best to procure sustainable sources for their products. One of their luxurious fiber Merino wool is source from Wool-mark approved stations in Australia. And one of their brand “BeGood” has already partnered with Evidence Action (non-profit purify chlorine distributor). So, on every sale they make, they will offer 12 gallons of pure water to African countries like Kenya & Ugnada.

 4. Lux & Eco

At Lux & Eco, you would have plenty of options to buy different kind of products and services at one online fashion portal. As they are offering plenty of sustainable and highly eco-friendly items at one e-commerce site. From organic food to sustainable beauty items, you would get amazing number of environmentally responsible brands over here.  The company’s unstoppable efforts towards green and safe environment are really appreciable. As they are partnering with different charities like ”Global Green”,  “Girl Up”, “Falling Whistles” and “Marine Megafanna Foundation” to make the world more sustainable and safe.

5. Ethica

An online fashion store named Ethica is own and run by an artist named Ariana Boussard-Reifel. Reifel transformed her passion into business and launched a sustainable online antique and vintage jewelry store.  She is one of those who really enjoy the sustainable approach and have a passion to implement its standards not only into her business as well her life too. The artist’s life is good example of sustainable life. When you review her personal apartment and wardrobe, you will find everything antique, vintage and from second hand stores.

Same is the case with their sustainable products; they made their jewelry by hand, using ethical and sustainable standards. All their products are produced locally. And for this, they hired local teams which paid living wages to cast from recycled metals. Along with their products, their packaging is also from recycled material and recyclable.  They are continuously participating and donating in carbon neutral program which reduce your greenhouse gas emissions where possible.

6. The Reformation

This online fashion portal was incorporated in year 2009 by Yael Aflalo. The most of their online fashion catalogue production is produced in their own factory, located in Los Angles. There are very little quantity which is produced in rest of US and some abroad places. But all production is made by strict eco-friendly and sustainable standards. They source sustainable fabrics and vintage garments through its eco-friendly supply chain so that it create less/zero impact on nature. The most beautiful thing is their transparency, they host the tour to their factory to meet the people who made our clothes.

08 BEST SUSTAINABLE UK ONLINE SHOPPING STORES

08 BEST SUSTAINABLE UK ONLINE SHOPPING STORES

The sustainable or eco-friendly shopping is becoming the main preference of today’s consumer. Thanks to the environment-friendly people who enforce us to think a-bit about the nature during our day to day shopping.  And this thing also enforced the brands to strictly follow the standards which are in favor of our planet and people. As we already highlighted the sustainability efforts of few denim and other fashion brands  in our previous articles. But here we want to disclose some best UK based online shopping stores and their positive efforts towards sustainability. So the sustainable shopping desire also became much easier and approachable because of its globally presence and serviceability.

Sustainable Online Shopping Stores:

Here we have explored UK based best eco-friendly online shopping stores which are offering both apparel and personal grooming items. And the interesting thing which I want to share with you that most of the below stores are owned by female. The way they manage both business and environment activities is much appreciable and a benchmark for the followers.

1. Gather and See

Founded by Alicia Taylor and Stephanie Hogg, the most stylish and ethical online shopping platform which really care about fashion, style along with people and planet. Their eco-friendly brands have proper monitoring while in production. As they really care about the water and electricity consumption during product development process. And currently its eco-friendly products are using bio gradable packaging due to zero waste policy. The company emphasize on worker’s equality and transparency in each and every step of material sourcing.

2. Reve en Vert

The Rêve En Vert online shopping portal was founded in year 2013, It has established itself as the premier online retailer of sustainable luxury. As the usage of organic and natural materials is essential of all its products. And their sourcing and designing team is continuously striving for best ethical materials for their products which have minimal effect on environment. In the REV studio, even a little thing matter. That’s why company’s small but continues efforts towards waste control are marvelous. The company’s partnership with “Trees for Future”  is also a great step towards green and healthy living.

3. ASOS Green Room

With a believe that there should be no barrier for getting a new outfit. This online shopping site is selling 3, 00,000 dresses in a week. As per them, they are not just selling or making profit but they are living in the heart of their customers. As per the company’s commitment to ensure the fashion with integrity. And for this, they are really caring about the transparency and progress of their supplying partners. Their website and published periodic reports update their consumer about their team’s contribution towards planet and people.

4. Bamford

Since 2006, Bamford is offering clothing, body and skin care products to its clientele via online. This online shopping company is offering remarkable clothing from the fine natural fibers. And their finest body care products from organic and botanical ingredients proved the company’s strict policy towards environment and people.  You can find multiple ethical products which they procured different countries like Scotland, Italy, Nepal and India.

5. People Tree

A 25 years old online shopping platform which gives surety to its clients that whatever you buy from here will be strictly ethical and sustainable. They claim to stand against fast fashion which gives society pollution, child labor, inequality and destruction of natural environment. So, they portrayed themselves as slow fashion followers which are really taking care of ethics, nature and planet people. People Tree developed the first integrated supply chain for organic cotton (from farm to final product). And they are the one those who got GOTS certification on their entire supply chain. They prefer hand weaved fabrics, by-sea shipments instead of by-air and choose recycled products instead of synthetic/non-biogradable materials.

6. TIFF

Tiff (an online shopping portal) was conceived by an 18 years old girl named Tiffany Roberts. As per the company, their ethical fashion and stylish products are only for those who have really concern about environment. They are offering different sustainable products to its clientele with different categories like “recycled & upcycled”, “ethical” and “eco-friendly products”. Their sustainable product range includes: accessories, dresses, trousers, jewelry, bags, shorts and skirts, lingerie etc. And currently this online shopping mall is offering more than 50 brands to its target segment (Men, Women & Kids).

7. Fashion Compassion

A UK based online shopping store offering variety of sustainable items to its clientele. It is owned by a young girl, Ayesha Mustafa, who named her sustainable products with its characteristics. They are offering 06 sustainable stamped products which guide their consumer about the sustainable credentiality of their purchase. Their sustainability stamps include: “Eco-Friendly”,” Locally Produced”, “Artisanal Reviving Craft”, “Fairl Traded”, “Upcylced Material” and “Vegan”.

8. AIRR Boutique

AIRR is continuously support brands who are ethics and sustainability conscious. It only prefers those brands whose products are made by FairTrade artisans and with organic material. As per the company’s management policy “Buying exclusively fair trade clothing or exclusively organic clothing should be something that is just normal. Not posh, not hippy, not middle class, not special, but just normal”. The company doesn’t encourage fast fashion products which are made from pesticides, toxic chemicals and used tons of water in processing and manufacturing. They don’t even encourage cheap items which ultimately made by enforced or child labor.

10 Sustainable Fashion Brands You Must Know About

10 Sustainable Fashion Brands You Must Know About

The sustainability journey hasn’t any set standards which clothing/fashion brands could follow to make its products sustainable. Its implications and standards would be varied from company to company. Every organization has to transform its main pillars in such a way so that it couldn’t upset its revenue, cost, brand and risk factor. For a successful sustainability penetration into company, you need to match the organizational financial objectives with environmental and social goals. So, if you effectively merge your corporate goals with your sustainable aims then you can offer a low cost ethical product to your consumers. It’s true that sustainability journey has some cost but this can be managed through eco-friendly product corporate strategy. The same practice we can observe in our surroundings. And now, you can have multiple brands which are offering ethical products in competitive rates.

Fashion Brands Journey Towards Sustainability

The famous women brand Skunkfunk’s collections in UK are 50% source by ethical sources. As they are offering technical outerwear and innovative fabric range to its target market, exclusively designed by their artists. As per the company’s statement, their sustainable garments are in accordance with the third party stanndards (Fairtrade, GOTS, Organic Content Standard, OCS 100) and independent certifications. Not only this, they are making revolutionary changes into their cutting pattern which leads the cutting waste up to 0%.

The German outdoor clothing brand Vaude (Mountain Sports, Bike Sports and Packs ’n Bags) has already crossed number of milestones towards sustainability. Now they announced that they will extend its environmental stewardship in the supply chain.  As per the company’s target, they will ensure the 100% transparency of their entire material supplier. And the company’s believe that sustainable business pays off in the long term. Economic, ecological and social aspects must be equally considered. The company already published report for its sustainable accomplishment and future goals.

The world famous brand Adidas has commendable journey towards sustainability. It’s one of those fashion brands who contributed a lot in favor of nature and natural resources. They have categorized the sustainable strategy into two major categories which are “Product” (Water Saving, Innovative Material, and Conserve Energy) and “People” (Empower people, Improve Health and Inspire Action). As per the company, these are the six strategic priorities and challenges where sustainable efforts are necessary. You can check their published detailed report of the sustainable accomplishment of Adidas for the year 2016.

The famous retail giant Target join hands with Center for the Advancement of Science in Space (CASIS) and both shall accelerate sustainable cotton research. Both have recently took number of productive steps towards this goal but still they need to do a lot for this cause. Because, currently twenty three million metric tons cotton is producing around the globe. The conventional production requires 10,000 to 20,000 liters water per kilo gram. Along with that an intensive chemicals and pesticides are consuming on the same which are also really harmful for health as well as environment.  Up till now, only 13% of the total cotton production is growing under a sustainable method. So, the challenge for the environment friendly organizations is really big and tough in this sector too.

Let’s have a quick review of the different famous fashion brands efforts towards sustainability. “Minna”, a wedding wear brand, already labelled itself as Eco Luxe brand. It’s Veils and bridesmaid dresses are normally from recycle, sustainable materials. “Fat Face”, in 20196, they launched 360 plan to contribute a positive impact on the environment. Their 03 pillars (Responsible Sourcing, Environment Protection and Support People and local communities) sustainability business model covers the main environmental and people’s issues in an effective way.  “ASOS”, an Internet giant, is doing tremendous efforts towards ethical clothing. Their ethical trade program, working with suppliers, ethical trade partnerships are proven and positive efforts towards the sustainable brand journey.  “Monsoon”, the brand’s 03 years initiative with Oxfam which supports Indian farmer for organic farming. Along with that, their steps towards recycled packaging, energy savings, supply chain measure and animal welfare are really incredible.

People Tree, a slow fashion pioneer clothing brand is really focusing on transparency. They have listed their suppliers on their site so that their client could know their material source.  As per the company, they are not only passing and share their knowledge with their suppliers but also support them financially. Seasalt, a Queen’s award (2013) towards sustainable development company, Seasalt is continuously increasing their local cloth manufacturing (South West, Guernsey and across the UK) so that their client could experience and enjoy more ethical products.

In the Nutshell:

The Government, civil society, especially the fashion brands should join hands with environment-people to achieve the sustainable development agenda by 2030. Although the ordinary consumer is now quite smart and more curious about product quality and environmental concerns. Even then, the environment issues are still really hazardous and making causes of serious health issues. The above guide only covered few UK fashion brands and some other fashion brands efforts of different countries towards sustainability. Here we can’t ignore the sustainability efforts of European, US and rest part of the world’s fashion brands. As mentioned earlier, together we can make a difference so joint efforts should be focused which would be in favor of environment and people’s health.

How Ethical Consumer Favors Environmental Sustainability

How Ethical Consumer Favors Environmental Sustainability

The history of textile sustainable/ethical products has started in early 1990’s. It was the time when manufacturing entities and ordinary consumers started taking interest in eco-friendly products and environmental sustainability issues. And this was the phase when green movement goals have started under discussion on a mass level.  The key manufacturer commenced producing eco-friendly products like organic cotton, bio-gradable papers and detergents, bamboo fibers, sustainable chemicals and pesticides etc.

Similarly, by the end of every day, the ethical spending trend is also increasing in all over the world. As consumers are more insist on eco-friendly products rather than conventional. As per research study findings by Grand View Research, the global eco fiber market will expected to reach US$ 93.27 till year 2025. And the growth rate would be anticipated around 12% pa.  As per some other research findings, the global eco-fiber demand has already increased from 9570 kilo tones. And it is expected to increase up to 7.25% till current year to year 2025.

Ethical Consumer and Environmental Sustainability Approach in UK:

The trend of buying less but buying better is more dominant in UK market. As per the new ethical consumer markets research study findings 2015, the value of ethical product’s sales increased by 8%. It was the time when inflation scarcely rose 0.5%. As per the other research study by Mintel, the 69% women of segment 25-44 aged group said that they prefer quality over quantity. Not only this, the new study report on millennials says that 70% from the target respondents loves to spend on eco-friendly products.

The UK ethical market spending wroth was £54 billion in year 2016. And it represents the 7% of the total UK conventional product’s sale. Based on the consumer buying behavior and trends, most of the national and international brands started aggressively sourcing eco-friendly products. Despite of increasing trends and demand of sustainable clothing in all over the world. The eco system is not as controlled as it should be and still there is need to do a lot towards sustainable development agenda of 2030.

Although the denim and clothing companies’ efforts towards sustainability are remarkable yet we still need to improve the overlooking areas. Being a consumer, we have the power to drag or change industry giant’s approach towards sustainability. If we well educate ourselves from the supply chain system of the brands which we often use. And our brand loyalty is totally depending upon the brand’s strict policy towards environmental sustainability. Then we can say that we are wise and ethical consumer as well as responsible resident of this beautiful globe.

Ethical Consumer:

As we discussed above, being a consumer, our buying behavior and trend has significant effect on our society. As we already discussed in our other article that how excessive cloth buying created waste clothes and polluted our environment. Similarly, if we buy less but buy conventional clothing (unethical) even then our environment will pay the cost of it. So, the approach regarding buy less but buy better will work here.  And we can say that while buying anything, we need to follow an ethical approach. Being an ethical consumer, we should be really careful about our buying that it doesn’t harm our environmental sustainability, society and other creatures (animals etc.).  So, we can say, we need to do a little research before buying any item so that we could contribute positively for the betterment of our globe.

Being an ethical consumer, we need to spend a little time and research about the origins from where our clothes other daily utensils come from. Although the research work and information digging is getting smooth and easy day by day. Because, most of the companies are already showing its material suppliers published to their sites. Moreover, you can also get a lot of information about company’s approach and its journey towards sustainability in daily journals and news updates. By putting a little effort, we can pay our contribution in our natural environmental sustainability.

How You Can Save Environment from Waste Clothes

How You Can Save Environment from Waste Clothes

The fashion industry is swinging on its full pace. Since clothing is a vital part of human’s life and became the eighth largest segment in day-to-day household spending. The big players are constantly launching new and stylish trends with highly competitive prices. Although it sounds good to follow the fast paced fashion trends with comparatively cheap prices. But it is creating a sheer load on our environment in shape of textile waste. The clothing consumption has significantly increased for last 03 decades. And according to Greenpeace study, today we buy 60% more clothing than we did 15 years ago. The fast fashion trend and our crazy buying behavior are polluting our environment desperately. Unfortunately, the fashion industry was estimated the second largest waste producer after Oil and Gas.

According to “The Atlantic”, the average North American consumer buys 64 items of clothes per anum. It means, an average consumer buys 1.2 garments per weak. And he/she creates 82 pounds of unwanted clothes per anum for the environment.  On the other hand, as per Her Majesty’s Revenue and Customs data, it is estimated that 1,130,000 tons of clothing was purchased in UK in 2016. And this was almost 180,000 tons higher than year 2012. And as per the research findings, the average clothing life in UK is around 3.3 years. Whereas, the other research shows that it is only 2.2 years and then it discarded or donated. For the last ten years, the turnover of waste clothes in UK has been significantly increased.

Brands Efforts Toward Waste Clothes:

Since the contribution of fashion industry towards environment pollution is increasing day by day. So, the joint efforts are being carried out by the big players to sustain the environment. The below you will see the story of some brands from the them:

H&M:

The big chain H&M launched its Conscious Collection which is made with recycled material. Not only this, the Garment Collection (Year-2013) range was also made with recycled material. As per company’s announcement, you can drop your old clothes/home textiles of any brand to our local store. We will recycle it and give it new life. Up-till now, the company claimed that they have collected 32000 tons waste garments to give them a new life. Moreover in 2017, H&M offered $5.8 million to Hong Kong Research Institute of Textile and Apparel to develop such chemical technology which recycle blended textile.

Sainsbury:

The famous retailer Sainsbury in collaboration with Oxfam, trying to urges its customers to donate unwanted clothes to its collection points. But as of now, the overall result regarding donation is not as good as expected. As per UK research findings, around 49% respondents don’t donate clothes because they are worn out or dirty. Whereas, 16% respondents don’t have enough time to sort out old clothes or visit collection center for donation. And 6% respondents don’t know this thing that the clothes can be recycled.

Levi & Strauss:

The same thing Levi’s did in 2016, it has partnered with EVRNU and created first sustainable jeans. This jean was made with 05 discarded T-shirt’s renewed fiber. And this “511” jeans was not only use waste clothes but also use 98% less water than virgin cotton products.

Inditex:

The Spanish brand Inditex is teaming up with Lenzing for its 2016-2020 environment strategy plan. The Lenzing recycles its off cuts into cotton Lyocell mix. This project will start with 500 tons of textile waste and with an aim to uplift it around 3000 tons within few years. As per company’s statement, they will provide enough fabric to Lenzing to produce 48 million garments. Moreover, they are collaborating with local charity Cáritas, now they are planning to install 1500-2000 garments collection bins in Spain’s major hubs.

Keeping in view the current consumer’s buying trend and behavior and it’s directly effect on environment. We need to restrict our buying behavior and extend the garment’s wearing life. If we add nine months in current life then we can definitely reduce environmental impact around 20-30%. While buying a new cloth, we need to see this whether we could use the same around 30 times? If no then leave this item. And for this, always buy quality garments and don’t prefer quantity over quality. And last but not least, Donate, Donate and Donate. As this is the only way, we could play a healthy and positive contribution towards our environment.